7 Best Sales Funnel Software and Tools to Use in 2024

| | March 21, 2024

Sales funnels are the key to success for any successful business. They are a series of steps specifically created to guide potential customers to make a purchase.

To make an efficient and effective sales funnel, you need the right tools and software to automate the process and enhance the customer experience.

With so many different software options available, it can be difficult to choose the best sales funnel software for your business requirements.

This article will provide a comprehensive review of the top sales funnel software options in the market, comparing their features, pricing, and user-friendliness to help you make an informed decision.

We'll explore how each software can aid in creating successful sales funnels for both new and experienced marketers.

Through this review, you'll gain valuable insights that will enable you to make an informed decision and select the best sales funnel software that fits your business goals and budget.

Let's get started.

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Sales Funnel Software

How to Choose the Best Sales Funnel Software?

When selecting the best sales funnel software for your business, it's important to consider certain criteria to ensure that it meets your specific needs. Here are some of the most important factors to consider:

Analyze Your Goals

The first step you should take when searching for the best sales funnel software for your business is to review your goals.

What do you want to achieve with your sales funnel? Is it to increase lead generation, drive revenue, or increase customer retention?

Answering this question will help you determine the features and capabilities you need in a sales funnel software.

Easy to Use

When selecting a sales funnel software, you should also consider how user-friendly it is. The software should be easy to use and navigate, with a user-friendly interface that doesn't require extensive technical knowledge.

A drag-and-drop editor and pre-built templates can make the process much easier.

Easy to Customize

A good sales funnel software should provide ample customization options, allowing you to tailor the funnel to your business needs and branding. Customizable checkout pages, form fields, and email templates are some examples.

In-built Automation Features

Look for funnel software that provides automation features to streamline the sales funnel process. This includes A/B testing, email marketing automation, and affiliate program management, among others.


Integration capabilities are essential for seamless functionality and automation. The software should integrate with major email marketing providers, payment gateways, and customer relationship management (CRM) systems. This will allow you to easily sync customer data and automate sales processes.


Pricing is a critical factor when choosing sales funnel software. While expensive software may have more features and capabilities, it may not be the best fit for your business.

You want to ensure that you're getting the best value for your money without breaking the bank.

Make sure to compare the features and pricing of different sales funnel software options to find the one that fits your budget. Look for software that offers affordable pricing plans with flexible options.


The software should provide adequate support and training to ensure that you can use it to its full potential. A knowledge base, video tutorials, and responsive customer support are essential.

By considering these criteria, you'll be better equipped to select the best sales funnel software for your business needs.

What are the Best Sales Funnel Software?

Kartra Marketing Platform


Kartra is the number one sales funnel software on our list that offers a comprehensive suite of features to help you create, market and manage your online business. From creating engaging landing pages and email campaigns to managing customer relations and creating sales funnels, Kartra has all of the tools that you need.

The platform provides pre-built templates, so users don't have to start from scratch, and also offers a drag-and-drop page builder, so you can easily create beautiful, professional-looking pages without any coding skills.

Kartra also allow users can create automated email campaigns to nurture their leads and customers, making it easier to convert them into paying customers.

It also offers a comprehensive membership site builder where users can create a fully functional membership site with ease.

For businesses looking to sell digital products or any other products online can use the integrated eCommerce platform offered by Kartra, so you can quickly set up a store and start selling your products securely.

Kartra also offers affiliate management and a helpdesk portal, making it easy for businesses to manage all aspects of their sales funnels.

The pricing plan starts at $99 per month and Kartra also offers a 30-day free trial at $1 for first-time users. Get started with the Kartra free trial today.

key features

  • Create and manage sales funnels with their drag-and-drop builder. You can easily add products and services, set up pricing structures, and track lead conversion.
  • Create beautiful, high-converting landing pages with powerful features like A/B testing and pop-up forms to maximize conversions.
  • Create memberships for your customers, allowing them to access exclusive content, special discounts, and more.
  • Kartra's email marketing suite allows you to easily craft automated email campaigns, segment your list, and track the performance of your campaigns.
  • You can set up surveys to capture valuable customer feedback and insights. You can also use their survey analytics to gain insights into customer behavior and preferences.
  • Set up and manage affiliate programs with Kartra gives you the ability to reward affiliates for bringing you new customers and sales.
  • It integrates with popular services and platforms (PayPal, Stripe, Zapier, Sendgrid & more) to easily connect your store, website, and marketing services with your Kartra account.

pricing plans

Kartra offers the following paid plans - Starter ($99/month), Silver ($199/month), Gold ($299/month) and Platinum ($499/month).

Annual billing allows you to save 25% on the monthly price.

Beginners looking to try the Kartra platform can join the 30 day trial at only $1. So, you have 30 days to decide whether Kartra is the best funnel builder for your business need or not. Get started with Kartra using the link given below.

ClickFunnels Sales Funnel Software


ClickFunnels is a well-known and widely used sales funnel software designed to simplify the sales funnel creation process. With its drag-and-drop editor and pre-built templates, even non-technical users can create effective sales funnels with ease.

It offers a wide range of features, including A/B testing, payment integrations, and affiliate program management. It also provides analytics and reporting features to help users track their funnel's performance and optimize accordingly.

The ClickFunnels platform allows users to create blogs, websites, online courses, membership sites, eCommerce store, landing pages, and more.

It also offers integrations with major payment gateways such as Stripe and PayPal, making it easy for users to accept payments from their customers.

If you want others to promote your product as an affiliate, you do that easily from its affiliate program management features. This feature allows you to create and manage your affiliate program from within the platform.

First-time users can sign up for the free trial and access a range of training resources, including video tutorials, webinars, and a community forum. It helps users get the most out of the platform and grow their business.

ClickFunnels pricing plans starts from $147/month and also offers a free trial of 14 days for first-time users.

key features

  • Offers a user-friendly drag-and-drop page editor that lets you create stunning pages, even if you have no design experience.
  • Pre-built templates that you can use to create your sales funnels, landing pages, and opt-in pages quickly and easily.
  • Offers A/B testing to test different versions of your sales funnels, landing pages, and opt-in pages to see which one performs better.
  • Integrates with popular email marketing platforms like MailChimp, AWeber, and ConvertKit to capture leads and send targeted emails to your subscribers.
  • Create membership sites where you can offer exclusive content to your subscribers.
  • Affiliate management system that lets you manage your affiliates and track their performance.
  • Integrates with popular payment gateways like Stripe and PayPal, making it easy to collect payments from your customers.
  • Robust analytics that lets you track your sales funnels, landing pages, and opt-in pages' performance.

pricing plans

ClickFunnels offers the following paid plans - Basic ($147/month), Pro ($197/month) and Funnel Hacker ($297/month).

ClickFunnels offers a 14-day free trial for beginners. You can join the free trial and explore all the premium features before upgrading to the paid plans. Get started with the free trial using the link given below.

Thrivecart Sales Funnel Software


ThriveCart is an all-in-one cart platform that is designed for businesses of all sizes, from solopreneurs to larger enterprises. It allows businesses to create high-converting and automated sales funnels by including shopping carts, upsell and downsell pages, order bumps, affiliate management, and much more.

Whether you are selling digital products, physical products, or services, ThriveCart provides a range of features that can help you to streamline your sales process and increase your revenue.

Some of the important features of ThriveCart include a drag and drop page builder, integrations with major payment gateways (PayPal, Stripe, and Apple Pay), advanced analytics, split testing capabilities, prebuilt templates, A/B testing, customer segmentation, automated emails, and more.

To boost sales funnel conversion, the platform allows users to create custom checkout pages that can be optimized for more sales. Users can also create bump offers, upsell and downsell pages, product bundles, subscriptions which can help to increase revenue.

Affiliate management tool is easy to set up. You can set commission rates, create custom affiliate links, and track affiliate sales. This allows you to scale your business quickly by leveraging the power of affiliate marketing.

To automatically add customers to their email lists after they make a purchase, ThriveCart integrates with popular email marketing tools like ActiveCampaign, ConvertKit, and Mailchimp.

Pricing plan starts at $495 (one-time payment).

key features

  • Sales Funnel Builder: Create a complete sales funnel in just a few clicks including landing pages, order forms, upsell and bump offers, and thank-you pages.
  • Upsell and Bump Offers: Offer additional products or services to customers who have already made a purchase to increase your revenue per customer.
  • Affiliate Management: Set up and manage your own affiliate program, allowing them to incentivize affiliates to promote their products and services.
  • Payment Gateways: Users can accept payments from a variety of payment processors, including PayPal, Stripe, and Apple Pay.
  • Integration: It integrates seamlessly with other popular tools and platforms, including email marketing services, membership platforms, and payment gateways.
  • Analytics: You get detailed analytics and reporting in real-time, allowing you to track sales and revenue, and optimize your sales process for maximum conversions.

pricing plans

ThriveCart offers the following paid plans - Lifetime account ($495 one time price) and Pro Upgrade ($690 one time price).

ThriveCart is a powerful sales funnel software that can help businesses of all sizes to streamline their sales funnel processes and increase their revenue. Your purchase is backed by a 30 day money-back guarantee. Try ThriveCart risk-free using the link given below.

Systeme.io Marketing Platform


Systeme.io has quickly gained a reputation as one of the best all-in-one marketing platforms out there. This is because of its numerous features that make it stand out from other platforms in the market.

If you are an online entrepreneur looking for a reliable, cost-effective, and efficient platform to manage your business, then Systeme.io is the platform for you.

It offers a drag-and-drop sales funnel builder to create and customize sales funnels. With this feature, you can create high-converting sales funnels that will help you generate leads and sales for your business.

One important feature that I like the most in Systeme.io is that it doesn't limit you with the number of emails that you can send to your subscribers. Plus, it offers automation features that let you set up automated email sequences.

Website builder, affiliate management, marketing automation, online course builder are some of its other key features.

It has over 300000 customers around the world and has got 4.9 ratings out of 5 from its customers on Trustpilot.com.

key features

  • Funnel Builder: Offer templates to create sales funnel.
  • Blog: Create blogs with unlimited blog posts.
  • Storage: Get unlimited storage space in all the plans.
  • Payment Integration: Offer integration with popular payment gateways - PayPal, Stripe and Razorpay.
  • Unlimited Students: There is no limit on the number of students you can add to your courses.
  • Fees: Systeme.io doesn't charge any transaction fees on your sale.

pricing plans

Systeme.io offers the following pricing plans - Free ($0/month), Startup ($27/month), Webinar ($47/month) and Unlimited ($97/month).

Systeme.io offers a completely free plan for beginners where you can explore all the free features to try out this sales funnel software. No credit card is required to join the free plan. Get started with the Systeme.io free plan using the link below.

SamCart Sales Funnel Builder


Another popular sales funnel software that is easy to set up and start selling your products or services online is SamCart. With its user-friendly interface and intuitive design, you can set up your online store in no time.

Getting started with SamCart is really simple - you need to select a pre-built template, customize it, add your product, integrate with your payment gateway and you're ready to start selling.

Further, to boost up your sales, it offers split testing, 1-click upsells, order bumps, 1-click upgrade, and more.

Another advantage of SamCart is its flexibility. Whether you want to sell one product or hundreds, SamCart can handle it all. You can easily set up your store to accept payments, manage orders, and track sales.

Plus, with its powerful analytics tools, you can get detailed insights into your sales and customer behavior.

Using this platform, you can sell any types of digital products - eBooks, online courses and memberships, with no transaction fees on your sales. Check out this demo if you want to learn more about this software.

The plan starts at $59/month ($39/month if you pay the yearly price upfront). You can also join the free plan by SamCart to try the platform before upgrading.

key features

  • Sales Funnel Templates: Offers lots of fully customizable pre-built templates.
  • Unlimited Products: There is no restriction on the number of products that you can sell - courses, memberships, and other digital products.
  • Pixel Tracking: Offers smart pixel tracking to track customer behavior and see which campaigns are bringing you more conversions.
  • Payment Integration: You can accept payments from your customers using multiple payment gateways - PayPal, Apple and Google Pay.
  • Fees: 0% processing fees on your sales.
  • Free Trial: Offers a free 7 day trial and also offer a 30-day money back guarantee on your purchase.

pricing plans

SamCart offers the following paid plans - Launch ($59/month), Grow ($119/month) and Scale ($299/month). Know more about the price details here - SamCart pricing.

SamCart offers a 7-day free trial for beginners. You can join the free trial and explore all the premium features before upgrading to the paid plans. You can even cancel your free trial any time. Get started with SamCart using the link below.

Podia eCommerce Platform


When it comes to selling digital products, Podia is a platform that has been gaining popularity among creators and entrepreneurs. With its user-friendly interface and robust features, Podia makes it easy to create and sell online courses, memberships, digital downloads, and webinars.

It allows you to create a unique storefront that reflects your brand. You can customize the colors, fonts, and layout of your storefront to match your website or social media pages. You can also add a custom domain name to your storefront and use your own logo.

You can also sell services such as coaching, consulting, and freelance work making Podia a great platform for content creators who want to monetize their expertise.

Podia also allows you to create an affiliate program for your products and services. This can help you reach a wider audience and increase your sales.

Beginners can join the Podia free plan to sell one digital product and one coaching product. If you want to sell unlimited products with other advanced features like the ability to sell webinars, you need to upgrade to the paid plans. Paid plans starts at $39/month.

key features

  • Customizable Store: Podia allows you to create a unique storefront that reflects your brand. You can customize the colors, fonts, and layout of your storefront to match your website or social media pages.
  • Sell Multiple Products: You can sell different types of digital products, such as online courses, memberships, digital downloads, and webinars.
  • Payment Integration: To get paid for any sale, you need to connect your Podia account with Stripe and/or PayPal account.
  • Website Builder: Podia allows users to create a complete website for your business with your own color schemes, brand styles, logos and more.
  • Digital Products: Some of the products that you can sell with podia are online courses, coaching sessions, webinars, workshops and ebooks.

pricing plans

Podia offers the following plans - Free ($0/month), Mover ($39/month) and Shaker ($89/month). Know more about the latest pricing details here - Podia pricing plans.

Free plan by Podia is a great opportunity for creators to try this platform to sell products excluding courses and webinars. For selling courses and webinars you need to upgrade. No credit card is required to join the free plan. Get started with the link below.

Kajabi Sales Funnel Creator


Kajabi is one of the most popular e-commerce platforms out there, and for good reason. It offers a range of customizable themes that entrepreneurs can use to create their online stores.

Whether you want to sell online courses, coaching programs, memberships or podcasts, Kajabi offers a full suite of marketing tools to create conversion-focused sales funnels in minutes.

Like most other sales funnel builder covered here, Kajabi also offer integration with PayPal and Stripe to collect payments from your customers.

You can create a fully functional website that is well connected with payment processors, email marketing tool, landing pages and more.

It offers a 7 day free trial Lowest plan by Kajabi starts at $149/month.

key features

  • Sales Funnel Builder: You can create high-converting sales funnels using the pre-built templates that you can customize to fit your brand and style.
  • Marketing tools: Kajabi offers marketing automation features such as email marketing, landing page creation, sales funnel templates, and lead capture forms.
  • Payment Integration: Kajabi integrates with Stripe and PayPal to facilitate secure payment processing for sale of digital products and services.
  • Analytics and reporting: You get detailed analytics and reporting features to track your website and course performance, user engagement, and revenue.
  • Mobile app: Kajabi also offers a mobile app for iOS and Android, allowing users to access and manage their online courses and products on the go.
  • Integrations: It integrates with third-party tools such as Zapier, Google Analytics, and Facebook Pixel to enhance its functionality and streamline workflows.

pricing plans

Kajabi offers the following pricing plans - Basic ($149/month), Growth ($199/month) and Pro ($299/month).

Kajabi offers a 14-day free trial for first-time users. You can join the free trial and explore all the premium features before upgrading to the paid plans. Credit card is required to join the free trial. Get started with the link below.

What is a Sales Funnel?

A sales funnel is a visual representation of the steps that a customer goes through before making a purchase.

The goal of a sales funnel is to guide potential customers through the buying process, from initial awareness to final purchase, with the aim of increasing conversions and generating more revenue for a business.

A typical sales funnel consists of several stages, each of which represents a different step in the buying process. At its core, a sales funnel is simply a visual representation of the process that a potential customer goes through in order to become a paying customer.

This process typically consists of several distinct stages, each of which is designed to move the customer closer to making a purchase.

The stages of a sales funnel can vary depending on the business and the industry, but some common stages include:

Stages of Sales Funnel
  1. Awareness: This is the stage where potential customers become aware of a business and its products or services.
  2. Interest: Once potential customers are aware of a business, they begin to develop an interest in its products or services.
  3. Decision: At this stage, potential customers are considering whether or not to make a purchase from the business.
  4. Action: This is the stage where potential customers become paying customers and make a purchase.
  5. Retention: After making a purchase, customers enter the retention stage, where businesses aim to retain them as customers and encourage repeat purchases.

Sales funnels can be visualized as a funnel shape (see the above image) because the number of potential customers decreases as they move through the stages of the funnel.

For example, a large number of people may be aware of a business, but only a small percentage of them will actually make a purchase.

Creating an effective sales funnel involves understanding the needs and behaviors of potential customers and guiding them through the buying process with relevant and persuasive content.

Sales funnel software can help businesses streamline this process by providing tools for creating landing pages, email marketing campaigns, and other marketing materials that are tailored to each stage of the funnel.

Thus, a sales funnel is an essential tool for businesses looking to increase conversions and generate more revenue.

By understanding the stages of the funnel and creating effective marketing materials for each stage, businesses can guide potential customers through the buying process and turn them into loyal customers.

When to Use Sales Funnel Software?

Sales funnel software has been gaining popularity among businesses of all sizes over the past few years. It is a powerful tool that can help you streamline your sales process, increase your revenue and grow your business.

However, not all businesses need sales funnel software, and it's important to know when it's the right time to invest in one. In this blog post, we will explore when to use sales funnel software and how it can benefit your business.

1. Your sales process is not efficient

If your sales process is not efficient, it can lead to lost opportunities and a decrease in revenue. 
Sales funnel software can help you streamline your sales process by automating tasks, providing real-time analytics and insights and allowing you to track leads from the initial contact to the final sale. This can help you identify areas that need improvement and make adjustments accordingly.

2. You want to increase your conversion rate

Conversion rate is the percentage of potential customers that take a desired action, such as making a purchase or filling out a form.

Sales funnel software can help you increase your conversion rate by providing personalized experiences for your leads, nurturing them with relevant content and offering incentives that encourage them to take action.

3. You need to manage your leads more efficiently

Managing leads can be a time-consuming process, especially if you have a large number of leads to follow up with.

Sales funnel builder software can help you manage your leads more efficiently by providing a centralized database where you can store all your leads' information, track their interactions with your business and segment them according to their interests and behavior.

4. You want to scale your business

If you're looking to scale your business, you need a system that can handle the increased volume of leads and sales.

Sales funnel builder can help you scale your business by providing a scalable platform that can handle a large number of leads and automate many of the tasks associated with the sales process.

5. You want to improve your customer experience

Customer experience is crucial to the success of any business. These software can help you improve your customer experience by providing personalized experiences for your leads, automating tasks such as follow-ups and providing real-time support to address any issues that may arise.

Sales funnel software can be a valuable tool for businesses looking to streamline their sales process, increase their revenue and grow their business.

If you're experiencing any of the above issues, it may be time to invest in sales funnel software. However, it's important to choose the right software that meets your specific needs and budget.

Why Businesses Should Use Sales Funnel?

Sales funnel is a powerful marketing tool that can help businesses to streamline and optimize their sales process. Here are some of the key benefits of using a sales funnel:

  1. Increased Conversion Rates: By guiding potential customers through a series of steps, sales funnel can help to increase conversion rates and reduce cart abandonment rates. By providing targeted and relevant content at each stage of the funnel, businesses can create a more personalized and engaging experience for their customers.
  2. Improved Customer Engagement: Sales funnel can also help businesses to improve their customer engagement by providing valuable content and resources throughout the funnel. By establishing trust and credibility with their audience, businesses can create long-term relationships with their customers that lead to repeat business and referrals.
  3. More Efficient Sales Process: Sales funnel can also help businesses to streamline their sales process and reduce the time and effort required to convert leads into customers. By automating some of the follow-up processes and using tools such as email marketing and scheduling, businesses can create a more efficient and effective sales process.
  4. Better Analytics and Tracking: Sales funnel software also provides businesses with better analytics and tracking, allowing them to measure and optimize their marketing efforts more effectively. By using analytics and tracking tools, businesses can see where customers are dropping off in the funnel and make adjustments to improve their conversion rates.
  5. Building Engaged Email List: Sales funnel also helps businesses in building an engaged email list. By creating a lead magnet, businesses can encourage visitors to sign up for their email list. Sales funnel software can then be used to automatically send targeted and personalized emails to subscribers, providing them with relevant content and offers based on their interests and behavior.

In conclusion, sales funnel is a powerful marketing tool that can help businesses to increase their conversion rates, improve customer engagement, streamline their sales process, and track their marketing efforts more effectively.

By investing in sales funnel software and optimizing their sales process, businesses can create a more successful and profitable business, while also building an engaged and loyal customer base.

Wrapping Up

There are many sales funnel software options available on the market, each with its own unique set of features and pricing.

When choosing the best sales funnel software for your business, it is important to consider your specific needs and goals, as well as your budget.

No matter which sales funnel software you choose, it is important to continuously monitor and optimize your funnel for better results.

With the right tools and strategy, businesses can create effective and profitable sales funnels that drive growth and success.

Kartra is currently one of the best sales funnel platform that combines all the important marketing features a business needs. Get started with the 30 day free trial at only $1 and try for yourself. You can even cancel your free trial any time.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.