Are you looking for the best free email marketing services to grow your subscriber list for your business? You have come to the right place.
In this comprehensive guide, I have highlighted some of the best email marketing tools that offer a free plan, which is perfect for beginners looking to grow their email list.
The best part?
The email marketing services covered in this article will allow you to create email campaigns and send thousands of emails per month to your subscribers for FREE.
In short: If you're looking to collect email subscribers and send automated email series or newsletters for free, you'll love this guide.
Let's get started.
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Best Free Email Marketing Services
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You can use a popular SEO tool like Semrush to do keyword research, competitive analysis, or find backlink opportunities to drive traffic from search engines like Google. Click the link to know how to claim a free trial of Semrush.
However, relying solely on one source of traffic is highly risky for your online business. Your website can lose its ranking at any time compared to its competitors. That is why it is very important to build other sources of traffic also.
One of the most highly recommended traffic sources to include in your business or blog is email marketing.
According to Oberlo, email was used by 3.9 billion users in 2019, and within four years from 2019 to early 2023, it has increased to 4.3 billion people.
If you do not use email marketing in your business, you will not be able to maintain a relationship with your existing customers and build your brand image. You will also be unable to reach out to your prospective customers.
That is why it is important that you get started with email marketing sooner rather than later. The email marketing services mentioned in this blog article are completely free to use. Let's get started.
1. Brevo
Brevo (formerly known as Sendinblue) is the top free email marketing service on our list. It is a powerful all-in-one platform designed for small to medium-sized businesses.
It provides features like email campaigns, SMS marketing, marketing automation, transactional emails, CRM, landing pages, and more— all accessible through an easy-to-use dashboard.
One of Brevo’s key advantages is its generous free plan. Unlike many competitors that limit your contacts, Brevo’s free plan offers unlimited contacts, making it perfect for growing email lists.
The free plan allows you to send 300 emails per day, which is enough for beginners and small businesses just starting.
What is covered under the FREE plan?
- Add and manage as many as 100,000 contacts
- Users can send up to 300 emails per day, which adds up to 9,000 emails per month
- Supports transactional email sending
- Real-time email campaign statistics
- Set up simple automated workflows like welcome emails and follow-ups for up to 2000 contacts
- Send important emails like order confirmations or password resets
- Engage visitors on your website in real-time with live chat widgets
- Stay privacy-compliant with built-in data protection features
- Only email support is provided under the free plan
Who can join the Brevo Free plan?
The Brevo Free Plan is ideal for individuals, startups, and small to medium-sized businesses who are just beginning their email marketing journey or operating with a limited budget.
Anyone can sign up—whether you're a blogger growing your audience, a local business promoting services, or an online store sending order updates.
The free plan is particularly well-suited for users who need to send up to 300 emails per day and manage unlimited contacts without the pressure of immediate costs.
No credit card is required to join, and the signup process is quick and user-friendly. Create your free email account on Brevo using the link given below.
2. AWeber
AWeber is a popular free email marketing service provider that offers a reliable and feature-packed tool for growing businesses.
Over 1000000 small business clients and entrepreneurs worldwide use AWeber as their preferred email marketing tool.
With its easy drag-and-drop email builder, you can create professional-looking emails to engage your subscribers.
It has recently launched a free plan for small websites - AWeber Free.
What is covered under the FREE plan?
- Under the AWeber Free plan, you would get access to all the premium features. This means that you can use all the premium features mentioned above for free.
- Access to premium features under a free plan is unique to AWeber. I don't think that any other email service provider offers premium features under their free plan.
- The free plan allows you to collect emails from up to 500 subscribers.
- You can send up to 3,000 emails per month to your email subscribers.
- As already stated above, the migration service is free under the free plan. Thus, if you're planning to move from another service provider to AWeber, you can do that at no cost under this plan.
- You also get access to customer support via phone, email, and chat - 24 hours a day, 7 days a week.
Who can join the AWeber Free plan?
Small businesses or bloggers who are new to email marketing or creators who want to start a new project can join AWeber Free.
They can use all the features that are needed to start growing their business or blog without making an upfront investment.
Create your free email account using the link given below.
3. Kit
The second-best free email marketing service provider on our list is Kit. Though it is relatively new in the industry in comparison to AWeber, it has quickly become popular among content creators thanks to its advanced features like automation and high deliverability rate.
You can use Kit to create beautiful landing pages, send broadcast emails, and automate sales of products and services.
Beginners may feel that the paid plans of Kit are on the higher side, but the free plan can give a jump start to your email marketing campaigns.
Before upgrading to the paid plans, you can try Kit for free. If you’re a beginner, you can manage up to 300 subscribers under the free plan.
The free plan of Kit gives you the following benefits:
- Supports up to 1000 subscribers
- Create unlimited landing pages and sign-up forms to allow your readers to subscribe
- Create a beautiful email with an email designer to increase conversion
- Send an email broadcast to engage your readers
- The free plan also supports selling your courses or other digital products easily
- Email support
Who can join the Kit Free plan?
It is quite easy to sell digital products like online courses, coaching, and others at ConvertKit. With contacts up to 1000 subscribers, beginners can grow their business with their free account.
Get started with the Kit's free email account below.
Must Read: Kit Black Friday Sale
4. EmailOctopus
EmailOctopus is an affordable and easy-to-use email marketing platform that also offers a completely free plan for its users.
It includes popular features like integration with popular apps (Salesforce, Eventbrite, Shopify & others), automated email series, responsive email designs, segmentation, and custom forms.
What is covered under the FREE plan?
The free plan offered by EmailOctopus is called Starter. Under this plan, you get a generous 2500 subscribers.
The Starter plan has a sending limit of 10,000 emails per month, which I think is sufficient for beginners.
Your email would contain EmailOctopus branding. It is understandable, considering that you're on the free plan.
The features offered are quite limited. However, if you're looking to only send newsletters and automated emails, you would find it useful.
Who can join the EmailOctopus Free plan?
If you're looking for premium features like a landing page builder, sending unopened emails to subscribers, tagging subscribers, and others, you would be disappointed.
However, if you're the one who only wants basic features like newsletters and automation, you will love EmailOctopus.
You get to use up to 2500 subscribers under the free plan, which you won't find under the free plans of other email service providers.
Create your free email account below.
5. Mailchimp
Mailchimp is one of the oldest and reliable email service providers. The free plan offered doesn't have advanced features like automation and A/B testing, but still, beginners can use this platform to build their email list for up to 2000 subscribers for free.
It also allows you to promote your business across email, social, landing pages, shopping landing pages, postcards, and more, all from a single platform.
Mailchimp offers pre-built templates, ready-made segments, and integration with 300+ apps.
What is covered under the FREE plan?
- The free plan supports up to 2000 subscribers and sends up to 10000 emails per month.
- It supports tags and basic segmentation. Only the basic template is included in the free plan.
- Each email that you send to your subscribers will contain Mailchimp branding at the bottom of the email.
- However, it doesn't include advanced automation features. Only basic automation, like sending a welcome email on subscription, is included.
- It includes 30 days of email support.
Who can join the Mailchimp Free plan?
The free plan is very much popular among small and medium-sized businesses, since one can collect up to 2000 subscribers and send up to 10,000 emails per month.
Create your free email account at Mailchimp below.
Suggested Reading: Best Mailchimp Alternatives
6. Benchmark
Benchmark Email is the 5th tool on our list that offers a free plan to its customers. Using this email tool, you can create beautiful and responsive campaigns for your subscribers.
You can join the free plan to test their features before upgrading to their paid plans.
What is covered under the FREE plan?
- The free plan allows you to send email campaigns to up to 500 of your subscribers.
- You can send only 250 emails per month under this plan. If you want to send unlimited emails, you need to upgrade to paid plans that start at $13 per month.
- The free plan is also limited to basic email marketing, basic marketing automation, and reporting.
Who can join the Benchmark Free plan?
If you're low on budget, you can try the free plan offered by Benchmark. Once you're satisfied with the free plan, you can upgrade to the premium plan.
Create your free email account below.
Should You Start Using Email Marketing?
If you're not sure whether email marketing has anything to offer for your business, take a look at this huge infographic by Oberlo.
It contains 10 very important email marketing statistics for 2021 that every marketer must know.
Source: Oberlo
How to Choose the Best Email Marketing Tool?
Here are some features to look for when choosing an email marketing tool:
- Easy to Use Interface: The email marketing tool should be easy to use, understand, and navigate. It should also be fully customizable, so you can customize your emails to fit your brand and message.
- Comprehensive Analytics: A good email marketing tool should provide comprehensive analytics that allow you to track and measure the performance of your campaigns. These analytics should include detailed metrics such as open and click-through rates, list growth, delivery rates, and unsubscribe rates.
- Marketing Automation: Automation is a great way to streamline your campaigns and maximize efficiency. Look for a tool that allows you to automate tasks such as email list segmentation, customer segmentation, and personalized content.
- Segmentation: A great email marketing tool should enable you to segment your email list by demographics, interests, behaviors, and more. This will allow you to craft emails tailored to specific segments of customers, creating more effective and personal campaigns.
- A/B Testing: It is an effective way to optimize your campaigns and find the best email marketing strategies. Look for a tool that allows you to run A/B tests and understand which elements of your emails are working and which need to be adjusted.
- Email Template Library: Many email marketing tools come with a library of professionally designed email templates that allow you to quickly create effective emails with minimal effort.
By selecting the right email marketing tool for your online business, you can increase the success of your campaigns and maximize their ROI. With the right features and functions, you can create more effective emails and get the most out of your email marketing efforts.
Which Email Service Is Right For You?
How to decide which email service is right for your business or blog? Let me help you decide. Check out the following tips:
I would recommend that you go with Brevo. It is one of the oldest and reliable email service providers. The free plan allows you to collect up to 100,000 contacts and also offer good features such as SMS & WhatsApp campaign, segmentation, automation, real-time campaign tracking, and more.
Wrapping Up
An email list is an asset for your business or blog. I'm a great fan of email marketing. It is the most powerful tool that is available to digital marketers.
If you're a beginner, you can start by using the free plans of any of the email service providers mentioned in this article to grow your email list.
Once your blog grows big, you can upgrade to the paid plans.
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