Top 6 Free Email Marketing Services of 2024 To Grow Your Business

| | March 21, 2024

Are you looking for the best free email marketing services to grow your subscribers list for your business? You have come at the right place.

In this comprehensive guide, I have highlighted some of the best email marketing tools that offer free plan which is perfect for beginners looking to grow their email list.

The best part?

The email marketing services covered in this article will allow you to create email campaigns and send thousands of emails per month to your subscribers for FREE.

In short: If you're looking to collect email subscribers and send automated email series or newsletters for free, you'll love this guide.

Let's get started.

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Best Free Email Marketing Services

Getting organic traffic from search engines is not only hard but also takes time to start seeing some meaningful traffic soon.

You can use popular SEO tool like Semrush to do keyword research, competitive analysis or find backlink opportunity to drive traffic from search engines like Google. Click the link to know how to claim free trial of Semrush.

But depending on only one source of traffic is highly risky for your online business. Your website can any time loose its ranking over its competitors. That is why it is very important to build other sources of traffic also.

One of the most highly recommended traffic sources to include in your business or blog is email marketing.

According to Oberlo, email was used by 3.9 billion users in 2019, and within four years from 2019 to early 2023 it has increased to 4.3 billion people.

If you do not use email marketing in your business, you will not be able to maintain relationship with your existing customer and build your brand image. You will also be unable to reach out to your prospective customers.

That is it is important that you get started with email marketing sooner than later. The email marketing services mentioned in this blog article are completely free to use. Let's get started.

1. Aweber

Aweber Free Email Marketing Service

AWeber is another popular free email marketing service provider that offers a reliable and feature-packed tool for growing businesses.

Over 1000000 small business clients and entrepreneurs world wide uses Aweber as their preferred email marketing tool.

With its easy drag and drop email builder, you can create professional looking emails to engage your subscribers.

It has recently launched a free plan for small websites - Aweber Free.

Why it is considered one of the best free email marketing services?

  • Easily design or create custom email templates and landing pages without ever having to write any code
  • Automatically broadcast your latest blog post to your subscribers
  • Create automated email series course or newsletters and save your valuable time
  • Tag the people in your lists for better identification and send emails to the right audiences
  • Easily monitor your email campaign with detailed report such as Open Rate, Click Rate and others
  • Easily integrate with other lead generation tools like Thrive Leads or OptinMonster
  • Create beautifully looking mobile responsive sign up forms and embed it on your blog
  • Upload your email list from other email service provider to Aweber for free

What is covered under the FREE plan?

  1. Under the Aweber Free plan you would get access to all the premium features. This means that you can use all the premium features mentioned above for free.
  2. Access to premium feature under a free plan is unique to Aweber. I don't think that any other email service provider offers premium features under their free plan.
  3. The free plan allows to collect emails up to 500 subscribers.
  4. You can send up to 3,000 emails per month to your email subscribers.
  5. As already state above, migration service is free under the free plan. Thus, if you're planning to move from other service provider to Aweber, you can do that at no cost under this plan.
  6. You also get access to customer support via phone, email, and chat - 24 hours a day, 7 days a week.

Who can join Aweber Free?

Small businesses or bloggers who are new to email marketing or creators who want to start a new project can join Aweber Free.

They can use all the features that are needed to start growing their business or blog without making an upfront investment.

Create your free email account using the link given below.

ConvertKit Free Email Marketing Services

The second best free email marketing service provider is ConvertKit. Though it is relatively new in the industry in comparison to Aweber, it has quickly become popular among content creators thanks to its advanced features like automation and high deliverability rate.

You can use ConvertKit to create beautiful landing pages, send broadcast emails and automate sales of products and services.

Beginners may feel that the paid plans of ConvertKit are on the higher side but free plan can give a jump start to your email marketing campaigns.

Before upgrading to the paid plans, you can try ConvertKit for free. If you’re a beginner, you can manage up to 300 subscribers under the free plan.

Why it is considered one of the best free email marketing services?

  • Create beautiful landing pages to promote your courses or any other projects.
  • Display email sign up form to your website visitors and grow your email list.
  • Integrate with your favorite tools to grow your business
  • Easily sell digital products and subscriptions
  • Pre-built email templates and landing pages
  • Create mobile-responsive email broadcast
  • Supports email personalization
  • Track your email broadcast statistics - open, click, unsubscribes, etc.

Free plan of Convertkit gives you the following benefits:

  1. Supports up to 1000 subscribers
  2. Create unlimited landing pages and sign up forms to allow your readers to subscribe
  3. Create beautiful email with email designer to increase conversion
  4. Send email broadcast to engage your readers
  5. Free plan also supports selling your courses or other digital product easily
  6. Email support

Who can join the ConvertKit Free plan?

It is quite easy to sell digital products like online courses, coaching and others, at ConvertKit. With contacts up to 1000 subscribers, beginners can definitely grow their business with their free account.

Get started with the ConvertKit's free email account below.

EmailOctopus Free Email Marketing Service

EmailOctopus is an affordable and easy to use email marketing platform.

It includes popular features like integration with popular apps (Salesforce, Eventbrite, Shopify & others), automated email series, responsive email designs, segmentation and custom forms.

Why it is considered one of the best free email marketing services?

  • Automation feature allows you to send drip sequence to your subscribers to keep them engaged
  • With Zapier integration, you can connect with more than 500 products and services
  • Pre-built beautiful and responsive email template
  • Create segment to target specific groups of subscribers
  • Use forms hosted by EmailOctopus to collect email addresses without any complex integrations
  • Real-time analytics to track every open, click, bounce and unsubscribe to your email campaign

What is covered under the FREE plan?

The free plan offered by EmailOctopus is called Starter. Under this plan, you get a generous 2500 subscribers.

The Starter plan has a sending limit of 10,000 emails per month which I think is sufficient for beginners.

You email would contain EmailOctopus branding. It is understandable considering that you're on the free plan.

The features offered are quite limited. However, if you're looking to only send newsletters and automated emails, you would find it useful.

Who can join EmailOctopus Free plan?

If you're looking for premium features like landing page builder, sending unopened emails to subscribers, tagging subscribers and others, you would be disappointed.

However, if you're the one who only want basic features like newsletters and automation, you will love EmailOctopus.

You get to use up to 2500 subscribers under the free plan which you won't find under free plans of other email service providers.

Create your free email account below.

MailChimp Free Email Marketing Service

Mailchimp is one of the oldest and reliable email service provider. The free plan doesn't have advanced features like automation and A/B testing but still beginners can use this platform to collect up to 2000 subscribers for free.

It allows you to promote your business across email, social, landing pages, shopping landing pages, postcards, and more, all from a single platform.

It contains pre-built templates, ready-made segments, and 1-click automation and integration with 300+ apps.

Why it is considered one of the best email marketing services?

  • It contains ready to use email templates
  • Multi-step automation feature to send welcome mail or email series or options for abandoned carts
  • Supports A/B testing with advanced segmentation & tags to target specific audience
  • Drag and drop builder to create beautiful email
  • Integrate with 300 plus apps like Shopify, Eventbrite, and Salesforce

What is covered under the FREE plan?

  1. The free plan supports up to 2000 subscribers and send up to 10000 emails per month.
  2. It supports tags and basic segmentation. Only basic template is included in the free plan.
  3. Each email that you send to your subscribers would contain Mailchimp branding at the bottom of email.
  4. However, it doesn't include advanced automation features. Only basic automation like sending welcome email on subscription is included.
  5. It include 30-days of email support.

Who can join Mailchimp Free plan?

The free plan is very much popular among small and medium-sized businesses, since one can collect up to 2000 subscribers and send up to 10,000 emails per month.

Create your free email account at Mailchimp below.

Suggested Reading: Best Mailchimp Alternatives

Benchmark Free Email Marketing Service

Benchmark Email is another popular tool that offers a free plan to their customers.

With Benchmark Email you can create beautiful and responsive campaigns for your subscribers.

You can join the free plan to test their features before upgrading to their paid plans.

Why it is considered one of the best free email marketing services?

  • Drag and drop email builder to craft beautiful emails
  • Create your email with responsive email templates that looks perfect on any devices
  • Supports list management and advanced segmentation
  • Capability to send drip and behavior based campaigns
  • Create landing pages, sign up forms and polls & surveys
  • Support reports - live engagement, open by hour, click heatmap, opens by device and Google Analytics tracking
  • Image gallery and video storage
  • Supports 1500+ integrations

What is covered under the FREE plan?

  1. The free plan allows you to send email campaigns to up to 500 of your subscribers.
  2. You can send only 250 emails per month under this plan. If you want to send unlimited emails, you need to upgrade to paid plans that start at $13 per month.
  3. The free plan is also limited to basic email marketing, basic marketing automation and reporting.

Who can join Benchmark Free plan?

Anyone who is low on budget can try the free plan offered by Benchmark. Once you're satisfied with the free plan, you can upgrade to the premium plan.

Create your free email account below.

Please note that Moosend has discontinued its free plan. Now it offers a 30-day free trial with features like unlimited email sending, 1 automation workflow, 1 landing page and more.

Moosend Free Email Marketing Service

Moosend is one of the best email marketing tool used by businesses of all sizes.

It provides a robust set of tools that are easy to use and powered with features like intuitive automation, list segmentation, easy-to-use drag & drop editor to create professional newsletters and more.

You can grow your email list quickly with subscription forms like Modal Pop-upInline FormFloating Bar, & others.

Even if same subscribers appear under different lists, their email still counts as one. This feature is unique to Moosend and you won't find it among most of its competitors.

Beginners looking for affordable solutions to boost their email marketing campaigns can join moosend email marketing for free. Here are some reasons why you should consider joining Moosend.

Why Moosend free email marketing service is considered one of the best?

  • Create mobile-responsive professional newsletters with its drag and drop editor
  • 100s of pre-built email template to use on your email campaign
  • Powerful automation to send emails automatically to your users as soon as they subscribe to your list
  • Personalize your emails with subscriber custom fields to increase engagement and improve open rate
  • Subscription forms tool to gather customer information quickly
  • Supports different types of subscription form to grab your visitor's attention once they are committed to reading.
  • Real-time analytics to track opens, clicks, social shares and unsubscribes to your email campaigns
  • Moosend seamlessly integrates with popular apps like Woo Commerce, Shopify and others

What is covered under the FREE plan?

  1. Under the free plan, Moosend allows up to 1,000 unique subscribers.
  2. You can send unlimited emails. There is no restriction on how many emails you can send daily or monthly under the free plan.
  3. All premium features like marketing automation, landing page builder, personalization, tracking & others are included.
  4. It is also well supported by features like email list segmentation, A/B testing options, and SPAM testing.
  5. Last but not the least, your emails will be free from any type of branding. Yes, it will have Zero branding on your free emails.

Who can join the Moosend Free plan?

If you're a beginner looking for services like:

  • No limit on sending emails
  • Built-in automation
  • And host of other features as explained above

then you can definitely go with the Moosend free plan.

Join Moosend today. If you want to learn more, check out my Moosend review.

Should You Start Using Email Marketing?

If you're not sure whether email marketing has anything to offer for your business, take a look at this huge infographic by Oberlo.

It contains 10 very important email marketing statistics for 2021 that every marketer must know.

Email Marketing Statistics

Source: Oberlo

How to Choose the Best Email Marketing Tool?

The best email marketing tools for online businesses provide a variety of features and functions that can help you maximize the effectiveness of your campaigns.

Here are some features to look for when choosing an email marketing tool:

  • Easy to Use Interface: The email marketing tool should be easy to use, understand, and navigate. It should also be fully customizable, so you can customize your emails to fit your brand and message.
  • Comprehensive Analytics: A good email marketing tool should provide comprehensive analytics that allow you to track and measure the performance of your campaigns. These analytics should include detailed metrics such as open and click-through rates, list growth, delivery rates, and unsubscribe rates.
  • Marketing Automation: Automation is a great way to streamline your campaigns and maximize efficiency. Look for a tool that allows you to automate tasks such as email list segmentation, customer segmentation, and personalized content.
  • Segmentation: A great email marketing tool should enable you to segment your email list by demographics, interests, behaviors, and more. This will allow you to craft emails tailored to specific segments of customers, creating more effective and personal campaigns.
  • A/B Testing: It is an effective way to optimize your campaigns and find the best email marketing strategies. Look for a tool that allows you to run A/B tests and understand which elements of your emails are working and which need to be adjusted.
  • Email Template Library: Many email marketing tools come with a library of professionally designed email templates that allow you to quickly create effective emails with minimal effort.

By selecting the right email marketing tool for your online business, you can increase the success of your campaigns and maximize their ROI. With the right features and functions, you can create more effective emails and get the most out of your email marketing efforts.

Which Email Service Is Right For You?

  • I would recommend you to go with Mailchimp. It is one of the oldest and reliable email service provider. The free plan gives you a good 500 subscribers with basic features to start with.
  • If you want to have the features to send unlimited emails to your subscribers then Moosend would be the prefect choice. Moosend free email marketing service allows you to grow your list up to 1000 subscribers under the free plan.
  • If you prefer sending mails to limited number of subscribers but with advanced premium features, then I would recommend you Aweber.

Wrapping Up

Email list is an asset for your business or blog.

I'm a great fan of email marketing. It is the most powerful tool that is available to digital marketers.

If you're a beginner, you can start with using the free plans of any of the email service providers mentioned in this article to grow your email list.

Once your blog grows big, you can upgrade to the paid plans.

If you're looking to create a blog for yourself, get started with Dreamhost at only $2.59 per month. You also get a free domain name, free SSL certificate, fast SSD storage, and more.

Or you need help in getting started with creating your first blog, check our how to start a blog guide.

Which free email marketing services you've used for your blog or business? Share your experience in the comments section!

If you liked this article, don't forget to share this on social channels.

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Deepak Choudhary

Deepak Choudhary is the founder of He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.