10 Landing Page Best Practices to Boost Conversion

| | May 29, 2023

Are you looking for ways to increase your website's conversions? If so, one of the best ways to do so is by following landing page best practices

Landing pages are one of the most powerful tools for businesses to drive conversions. They are the first point of contact with potential customers and can be optimized with best practices to bring more conversions.

And the main goal of a landing page is to provide visitors with the information they need to make a purchase decision and to direct them to the product or service they are interested in.

There are many popular landing page builders that can help you build conversion-focused landing pages to bring more sales and leads for your business but having the knowledge of best practices will help you create more effective landing pages.

But what exactly are landing page best practices? 

Put simply, landing page best practices refer to a set of guidelines used to design and optimize a website’s landing pages. These guidelines are designed to help maximize the chances of converting visitors into customers.

In this blog post, we will explore 10 best practices for landing pages that businesses must follow to bring more conversion in the form of sales and leads for your marketing efforts.

Let's get started.

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Landing Page Best Practices

Here are the top 10 best practices that a business should adhere to while creating landing page for their products or services.

  1. Define your objective
  2. Keep it simple
  3. Use a strong headline
  4. Use attractive images
  5. Use a video
  6. Use a call-to-action
  7. Use testimonials
  8. Keep the form short
  9. Use social proof
  10. Use a thank you page

#1 Define Your Objective

When it comes to creating a successful landing page, the first step is to clearly define your objective.

What are you trying to achieve with this page? Do you want people to sign up for your email list? Make a purchase? Download a PDF?

Your objective for creating a landing page for your product or services your goal should be Specific, Measurable, Achievable, Relevant and Time-bound (SMART). Once you have a clear understanding of your goal, you can start to put together your landing page.

Some things to keep in mind as you define your objective:

- Who is your target audience?

- What action do you want them to take?

- What are the benefits of taking that action?

- What information do they need in order to take that action?

Be sure to keep your objective in mind as you create your landing page. Every element on the page should be geared towards helping you achieve your goal. If something doesn't support your objective, it doesn't belong on the page.

Creating a landing page can be a lot of work, but if you take the time to clearly define your objective upfront, it will make the process a lot easier. And when you're finished, you'll have a page that is laser-focused on achieving your goal.

#2 Keep it Simple

When it comes to creating a landing page that converts, there are a lot of different factors to take into account. But one of the most important things to keep in mind is to keep it simple.

Your landing page should be focused on a single goal, and as I said earlier, all of the elements on the page should be geared towards helping you achieve that goal. Too much information or too many distractions can quickly overwhelm visitors and cause them to click away from your page.

Below I have mentioned some important tips that will help you keep your landing page simple and effective:

1. Start with a strong headline

Your headline is the first thing visitors will see when they land on your page, so it's important to make it count. Keep it clear and concise, and make sure it accurately reflects what visitors can expect to find on your page.

2. Use clear and concise copy

Your page copy should be easy to read and free of unnecessary fluff. Get to the point and provide visitors with the information they need to know in order to take the desired action.

3. Use visuals sparingly

While visuals can be helpful in conveying your message, too many can be overwhelming. Stick to a few key images or videos that support your copy and help to drive home your point.

4. Include a strong call to action

Your call to action should be clear, concise, and impossible to miss. Include it prominently on your page and make sure it's relevant to the goal of your landing page.

5. Keep your forms short and sweet

If you're including a form on your landing page, make sure it's as short and simple as possible. The fewer fields you include, the more likely visitors will be to complete it.

By following these tips, you can create a landing page that is focused, effective, and more likely to convert visitors into leads or customers. So keep it simple and watch your conversion rates improve.

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#3 Use a Strong Headline

It's no secret that a strong headline is essential to a successful landing page. After all, your headline is the first thing visitors will see when they land on your page.

That's why it's important to make sure your headline is clear, attention-grabbing, and relevant to your product or service.

Here are a few tips to help you write a strong headline for your landing page:

1. Keep it short and sweet

Your headline should be short and to the point. It should be easy for visitors to understand what your page is about at a glance.

2. Use keywords

Include relevant keywords in your headline to help your page rank higher in search engine results.

3. Use persuasive language

Use persuasive language to convince visitors that your product or service is worth their time and money.

4. Test, test, test

Never assume that your headline is perfect. Always test different headlines to see which ones perform the best.

By following these tips, you can write a strong headline that will help your landing page convert visitors into customers.

#4 Use Attractive Images

The use of images is one of the most important aspects of creating a successful landing page. Images can help to grab attention, explain a concept, or simply add aesthetic appeal.

However, there are a few things to keep in mind when using images on your landing pages.

  • First, it’s important to use high-quality images. Blurry or low-resolution images will make your page look unprofessional and can turn visitors away.
  • Second, make sure the images you use are relevant to your page’s content and message. Irrelevant images can be confusing and may cause visitors to leave your page.
  • Third, avoid using too many images on your page. A few well-placed images are all you need to make your point. Overloading your page with images will make it look cluttered and can be overwhelming for visitors.
  • Finally, be sure to use alternative text (ALT text) for all your images. This will help visitors who are unable to see images, and it will also improve your page’s search engine optimization (SEO).

When used correctly, images can be a powerful tool for creating successful landing pages. Keep these tips in mind to ensure that your images are working to improve your page, not hurt it.

#5 Use a Video

If you're looking to drive conversions on your landing page, one of the best things you can do is add a video.

A video can help explain your product or service in a way that text and images alone cannot, and it can also help build trust with potential customers.

There are a few things to keep in mind when adding a video to your landing page:

1. Make sure the video is relevant to your product or service.

2. Keep the video short and to the point.

3. Use a high-quality video that looks professional.

4. Include a call to action at the end of the video.

5. Test different placements for the video on your landing page to see what works best.

Adding a video to your landing page can be a great way to increase conversions. Just make sure to keep the above tips in mind to ensure that your video is effective.

#6 Use a Call-to-Action

A call to action, or CTA, is a statement or button that encourages a website visitor to take a specific action. CTAs are commonly used on landing pages, and they can be an effective way to boost conversions.

There are a few things to keep in mind when crafting a CTA:

  • Make it actionable: Use action-oriented language that encourages the reader to take the desired action.
  • Make it specific: Be clear about what you want the reader to do.
  • Make it visible: Place the CTA in a prominent location on the page so that it’s easy to find.
  • Make it relevant: The CTA should be relevant to the page content and the user’s needs.

Here are a few examples of effective CTAs:

“Download our free e-book.”

“Start my free trial.”

“Sign up for our newsletter.”

“Get the latest deals.”

“Schedule a demo.”

“Add to cart.”

#7 Use Testimonials

Testimonials are one of the most powerful tools you can use to build trust and credibility with your audience. They provide social proof that you are an authority in your field, and that others have had success with your product or service.

There are a few things you can do to make sure your testimonials are effective:

1. Choose testimonials that are relevant to your target audience.

Make sure the testimonials you choose are from people that your target audience can relate to. If you're selling a weight loss product, for example, choose testimonials from people who have had success losing weight.

2. Use testimonials that are specific and detailed.

Vague testimonials that don't say much about the results your product or service can provide are not as effective as testimonials that are specific and detailed.

3. Use testimonials that are recent.

If your testimonials are from people who have used your product or service years ago, they may not be as relevant or believable to your current audience. Choose testimonials that are from people who have used your product or service within the last year or two.

4. Use testimonials from multiple people.

Don't just use one testimonial on your website or landing page. Use multiple testimonials from different people to provide social proof that your product or service is effective.

5. Use testimonials that are visually appealing.

Include a photo of the person giving the testimonial, if possible. People are more likely to believe a testimonial if they can see a photo of the person giving it.

6. Use testimonials that are easy to read.

Don't use long, complicated testimonials that are difficult to read. Keep them short and to the point.

7. Use testimonials sparingly.

Don't bombard your website or landing page with testimonials. Use them sparingly to provide social proof without overwhelming your visitors.

#8 Keep the Form Short

It's no secret that people are impatient. In fact, a study by Microsoft found that the average human attention span is just eight seconds. That's not a lot of time to make a good impression.

That's why it's important to keep your forms short and to the point. The longer a form is, the less likely someone is to complete it. And, if they do complete it, they're likely to make mistakes.

There are a few things you can do to keep your forms short:

1. Use drop-down menus instead of text boxes for long lists of options.

2. Use radio buttons instead of checkboxes for multiple choice questions.

3. Use pre-filled values wherever possible.

4. Use auto-complete features to speed up data entry.

5. Use progressive disclosure to hide optional fields.

6. Use inline validation to provide immediate feedback.

7. Use clear and concise labels.

8. Use a simple and straightforward layout.

By following these tips, you can create forms that are both user-friendly and efficient.

#9 Use Social Proof

As digital marketers, we're always looking for ways to improve our landing pages and increase conversion rates. One of the best ways to do this is to use social proof.

Social proof is a psychological phenomenon that occurs when people are uncertain about a decision and look to others for guidance. In other words, it's the feeling that we get when we see that other people are doing something and we want to do it too.

There are many different ways to use social proof on your landing pages, but here are 9 of the most effective:

1. Use testimonials from satisfied customers

One of the most powerful forms of social proof is testimonials from satisfied customers. When potential customers see that others have had a positive experience with your product or service, they're much more likely to convert.

2. Use customer reviews

Customer reviews are another great way to use social proof on your landing pages. If you have positive reviews from third-party sites like Google or Yelp, be sure to showcase them prominently on your landing page.

3. Use social media testimonials

Social media testimonials are another great way to use social proof. If you have positive reviews or testimonials from customers on social media, be sure to showcase them on your landing page.

4. Use logos of well-known companies you've worked with

If you've worked with well-known companies, be sure to showcase their logos on your landing page. This will help to build trust and credibility with potential customers.

5. Use testimonials from experts

If you have testimonials from experts in your industry, be sure to showcase them prominently on your landing page. This will help to build trust and credibility with potential customers.

6. Use customer photos

If you have photos of customers using your product or service, be sure to showcase them prominently on your landing page. This will help potential customers to see your product or service in action and visualize themselves using it.

7. Use video testimonials

Video testimonials are one of the most powerful forms of social proof. They're much more engaging than written testimonials.

#10 Use a Thank You Page

A thank you page is the last step in a conversion funnel, and it's important to make sure it's optimized to convert visitors into leads or customers. Here are 10 tips to help you create an effective thank you page:

1. Keep it simple

Your thank you page should be free of distractions and should focus on delivering your message. Keep the design and copy simple and to the point.

2. Use a strong headline

Your headline should be clear and direct, and it should be big and bold so that it's impossible to miss.

3. reiterate the offer

Make sure to reiterate what the visitor will receive on the thank you page. This will help to remind them of the value they'll be getting.

4. Use images

Images can help to add visual interest to your thank you page and can help to reinforce your message.

5. Use a video

A video is a great way to add a personal touch to your thank you page. It can be used to thank the visitor for taking the time to convert, or it can be used to deliver additional information about your offer.

6. Use a call to action

Your thank you page should include a call to action, preferably in the form of a button, so that visitors can take the next step in your funnel.

7. Use testimonials

If you have testimonials from satisfied customers, make sure to include them on your thank you page. This can help to build trust and credibility.

8. Include a form

If you're collecting leads, make sure to include a form on your thank you page so that visitors can provide their contact information.

9. Use social media buttons

If you have social media buttons on your thank you page, make sure they're placed prominently so that visitors can share your offer with their followers.

10. Make it mobile-friendly

Make sure your thank you page is mobile-friendly so that visitors can convert on any device.

Wrapping Up

Following best practices for landing pages are essential for increasing conversions and driving more revenue. Best practices include creating a clear and concise message, using persuasive copy, and optimizing your landing page design for maximum conversions.

Clear messaging is key to engaging and informing potential customers. Include relevant keywords in your copy and use persuasive language to encourage visitors to take action.

Additionally, optimize your landing page design for maximum conversions. Include a headline, subheadings, and attractive visuals.

Another important factor in improving conversions is to ensure your landing page is optimized for mobile devices. Make sure your landing page is responsive and looks great on all devices.

I hope that by following the landing page best practices covered in this article, you would be able to create landing pages that converts well for your business.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Blogging, WordPress, SEO, Passive Income, and more.