Moosend Review: The Best Free Email Marketing Service Provider

| | July 30, 2021

Moosend in a Nutshell

Moosend Review

Excellent: 4.9 / 5


  • The best free email marketing service
  • Free plan that remains forever free
  • Collect up to 1000 subscribers under the free plan
  • Get access to all the core features for up to 1000 subscribers
  • Unlimited email campaign for up to 1000 subscribers
  • Pre-designed subscription forms and automation templates
  • Drag and drop email editor
  • Create responsive emails powered with segmentation tools and powerful personalization feature
  • See campaign reports with real-time analytics
  • Advanced A/B testing options to boost your email marketing strategy


  • Landing pages should have been included in the free plan
  • Sign-up forms need improvement

Bottom Line

Free email marketing service by Moosend is one of the best in the industry. Under the free plan, you can collect up to 1000 subscribers, send unlimited emails in a month and many exciting features to boost your marketing campaigns.

The free plan gives you access to sign-up and subscription forms, along with automation work flows. You can also check the performance of your email marketing campaign with detailed analytics and reporting.

Please remember that no credit card is required to sign up for the free plan. Not sure whether Moosend is the right email marketing service for you, check out the Moosend review below.

In this review, I’ll tell you about Moosend’s free email marketing services and explain its best features & benefits and also compare it with the free plan of its competitors.

Price: Free up to 1000 subscribers

Email list is one of the most valuable assets you can own. You may lose organic traffic from search engines, but your email list will always remain with you forever. 

As a professional blogger, I know how valuable an email list can be to make your marketing efforts a success. Many email marketing services like ConvertKit and Aweber offer free plans to users to try their service before upgrading to the paid plans. But the free plans offer very limited features as compared to Moosend.

The free plan offered by Moosend is one of the best in the industry. You can join the free plan and create subscription forms to collect leads on your website. It also allows you to send unlimited emails every month and see detailed analytics to measure your email campaign performance. 

The paid plans are also very much affordable, where you can get started at $10 per month (up to 1000 subscribers) and enjoy all the premium features.

If you’re a beginner blogger or an early-stage startup looking to grow your email list, I would recommend you to join the Moosend free plan.

In this review, you’ll learn what is Moosend? What is covered under the free plan? Can it help you to build an email list easily and quickly?

You’ll get answers to all these questions and more in the Moosend review below.

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Moosend Review: Overview


Moosend is an all-in-one marketing tool that offers the following services:

  • Email marketing
  • Marketing automation
  • Segmentation tool
  • Personalization features
  • Campaign reports
  • Advanced A/B testing options

You can create engaging email newsletters for your audience. Every newsletter that you create looks equally impressive on all types of devices - desktop, tablet and mobile.

Automation workflow allows your readers to go through unique customer journeys and unlimited tracking features keep an eye on your visitors every move.

Monitor your campaign performance through advanced reporting and analytics.

It also comes with many pre-designed subscription forms that can be easily customized with its built-in drag and drop editor.

You can easily group and tag your audience based on their specific interests and activity on your site. This allows you to send highly targeted emails that boost your conversion rate.

A/B testing features allow you to run multiple email campaigns with the same goal and find the one which is bringing your more conversions.

By offering affordable paid plans that feature some of the most demanding features of the marketing industry, it has quickly grown to become one of the most-used email marketing tools.

While some of the above features are available only on the paid plans, free plans also offer some exciting features that can help you build an email list fast and grow your business.

Since our scope of this review is Moosend’s free plan, let’s check out what are the features that you get with this plan and how you can make most of it to build your first email list.

Let’s get started.

Join Moosend today and grow your email list up to 1000 susbcribers for FREE. No credit card is required to join the free plan.

Moosend Free Plan: Overview

Here are the benefits that you get under the Moosend free plan.

Easy to Use Interface

The Moosend Dashboard is extremely user-friendly and loads extremely fast too.

All important email marketing metrics are neatly arranged inside the Moosend Dashboard. 

Scroll a bit inside the Dashboard and you can access all of the most important information on one single screen.

Recently, they have revamped their Dashboard into two - Campaign Dashboard and Revenue Dashboard.

Campaign Dashboard keeps track of your email campaign performance by measuring key metricsl like - performance by device, links performance, top campaigns, top mailing list and others.

Revenue Dashboard includes metrics like - revenue overview, summary, top 10 products, top 10 categories, and others.

Marketing Channels

Free plan gives you access to the email campaign that you can send unlimited times every month to 1000 subscribers.

Forms that are included in the free plan are - sign up & subscription forms, popup forms, inline forms and embeddable forms. Floating bars and boxes are also included.

Transactional emails and landing pages are not included in the free plan.

Pre-made Subscription and Newsletter Templates

Moosend Subscription Forms

Moosend offers pre-built subscription forms and newsletters to get you started quickly with your campaigns. 

Each element on the form can be customized with its drag-and-drop online form builder (free to use in the free plan). For example, you can easily change visuals, customize form fields and add CTA, copy, font, and colors.

Form types available in Moosend are modal pop-up, inline form, floating bar, floating box and full-page form.

Another exciting feature inside the Moosend’s free plan is the countdown timer.

You can easily set a certain date or number to your countdown timer to indicate the end or beginning of an offer or event. The ultimate goal of the countdown timer is to make your email readers act on the spot. This way, you don't allow them to postpone taking action on your campaign.

Moosend Campaign Editor

Moosend Pop Up Forms

The drag and drop editor under the Moosend Dashboard allows you to either use any of the pre-made template (for newsletters or subscription forms) or create one from scratch.

Even if you use any of the ready-made templates, you can customize each and every element inside the template.

The drag and drop editor contains useful sets of elements like Visuals, Text, CTA Buttons, Article, Spacer, Social Share and Social. You can also add Follow, HTML, Countdown timer, Video, Product Blocks and more.

Moosend helps you to easily manage multiple email campaigns - regular campaign, A/B split campaign, repeatable html campaign, rss campaign and automated campaigns.

Marketing Automation

Moosend Automations

Automation features are not commonly offered by email marketing services in the free plan. But Moosend excels in this department as well.

Under the free plan, you get access to the pre-built automation template and multi-step marketing automation workflows.

Automation can help you to send timely emails to your subscribers based on certain triggers.

For example, you can send a thank-you email as soon as anyone subscribes to your list. Or send a welcome email.

You can also create automation to send recurring emails to your subscribers automatically on a daily, weekly or monthly basis with the help of loops.


If you’re not able to track how your email campaigns are performing, then it’s of no use sending email newsletters to your subscribers.

You must be able to measure how many readers are opening your emails and how many have clicked on your link.

Moosend allows you to track each activity of your email subscribers. You can track activities like - open & clicks, bounces, unsubscribes, page visits, product views, carts, purchases and others.

Moosend track email open rate and clicks

Examining these statistics allows you to make necessary changes to your campaign to boost your marketing efforts and have complete control of your campaigns.

Reporting & Insights

All activities related to your email marketing campaign are tracked in real-time. This can be visualized under the Moosend’s Dashboard. You can also enable Google Analytics tracking to your campaign. This enables you to view campaign-related metrics inside your Google Analytics account also.

Email heatmap analysis, spam analysis, A/B testing, spam testing are some other features that you get under Reporting & Insights.

Moosend lets you create focused A/B tests to find the winning variations of your email campaigns. You can run tests on your subject lines and email campaigns. Send tests to specific lists/number of subscribers.

Integration & Connectivity

Free plan supports integration with 100+ apps and services like Unbounce, Salesforce, WooCommerce, Zapier, Elementor, WordPress, Wishpond, and others.

Services like SMTP server and dedicated IP are offered only in the paid plans.

Support & Services

You can always contact support through email and chat. Moosend also has very detailed Knowledge Base where you can access all the campaign-related tutorials and videos.

Phone support and dedicated account manager are not included in the free plan.

Do You Even Need Moosend?

Moosend Email Marketing

If you’re looking for a free solution to build your email list, then Moosend could be the best platform to start with.

If you compare popular email marketing tools, you would find that not many of these tools offer services for free that Moosend offers under its free plan.

While signing up for the Moosend free plan, you won’t even need to enter your credit card details. You see that there are no strings attached with the free plan. It is actually forever free.

If your avatar falls under any of the below-mentioned categories, then you must join the Moosend free email marketing services:

Bloggers. If you have started getting some organic traffic on your blog, you must convert those visitors into subscribers. Easily create subscription form from scratch or use a ready-made template from Moosend and embed them on your blog. You can ask your readers to subscribe to your newsletters and grow you email list.

Course creators. If you want to sell your premium courses to your site visitors, first start with offering a small free course to your readers in return for their email addresses. The free course can be in the form of a short video or a PDF created with a free word processor. Once your prospect sign ups to your email list, you can pitch them your paid courses by offering small discounts as a subscriber-only incentive.

eBook creators. You can offer free eBooks to your readers as a lead magnet to your website visitors. If your eBook contains valuable content then you can quickly grow your email list. If you need help creating your first eBook, you can refer to these best eBook creator software. I would also recommend you to try Designrr which easily converts your existing blog content or YouTube videos into an eBook.

Small Business Owners. You can offer discounts or offer free samples of your products to your website visitors in return for their email address. This way you can easily move your prospects through your sales funnel. After you build a sizable list, you can send them regular discounts and offers to boost your sales and revenue.

Get started with the free plan below.

Join Moosend today and grow your email list up to 1000 subscribers for FREE. No credit card is required to join the free plan.

Why I Recommend Moosend Free Plan?

Reason 1: The free plan is forever free (no credit card required)

You are not required to enter your credit card information to join the free plan. As I said earlier, the free plan allows you to collect up to 1000 subscribers and also gives you access to wonderful features like ready-made subscription forms, automation templates, drag and drop editor, A/B testing and others.

Reason 2: Measure your campaign performance

If you’re not able to measure whether your email campaigns are performing well or not, all your marketing efforts will go to waste. Moosend offers powerful reports and analytics that gives you detailed insights in real-time to see which campaigns are working perfectly and which are not. This way you can concentrate more on winning campaigns.

Reason 3: Powerful automation feature

Most popular email marketing tools do not offer automation features with the free plan. But Moosend gives you access to run automated campaigns like sending welcome email or thank you email as soon as a subscriber joins your mailing list. Send an automated email series to nurture your subscribers about your product or services. Send them automated reminder emails to join an event and much more.

How Popular is Moosend?

Though Moosend is relatively new as compared to other platforms like Aweber, it has quickly grown to become one of the most popular email marketing tools in the industry.

According to G2, out of 319 reviews, it has got a 4.7 (excellent) rating out of 5.

Source: G2

G2 is the world’s largest tech marketplace where people write authentic reviews about thousands of software products and professional services. So far, 1,000,000 reviews has been published on its platform helping people/businesses make better buying decisions.

How Much Does Moosend Cost?

Apart from the free plan, Moosend also offers paid plans for businesses looking for advanced features for their marketing campaigns.

Moosend has the following two paid plans:

ProPlan: It costs $8 per month when paid annually (monthly price is $10/month). It includes all the features of the Free Plan and advanced features like landing pages, transactional emails, phone support, SMTP server.

Enterprise Plan: It is a custom made plan suitable for big businesses or agencies that includes all the advanced features and integrations. You also get priority support, dedicated account manager, dedicated IP, deliverability, transaction emails and custom reporting. You have to contact Moosend for a quote under this plan.

Moosend paid plans are based on the number of subscribers, features and support.

Let’s consider the following scenario:

  • For up to 2000 subscribers - $8/month (annually) or $10/month (monthly)
  • For 2001 to 3000 subscribers - $16/month (annually) or $20/month (monthly)
  • For 3001 to 5000 subscribers - $24/month (annually) or $30/month (monthly)
  • For 5001 to 8000 subscribers - $32/month (annually) or $40/month (monthly)
  • And so on.

Join Moosend today and grow your email list up to 1000 susbcribers for FREE. No credit card is required to join the free plan.

Moosend Alternatives

Moosend is not the only email marketing tool available at your disposal.

Other popular alternatives of Moosend are:

Let’s compare the free plan of each of these alternatives.






No of subscribers under Free Plan





No of emails per month









Only single step

A/B testing





Landing pages










Free migration





Paid plans up to 2000 subscribers

$10 per month

$26 per month

$49 per month

$30 per month

From the comparison table, you can see that the features of the Moosend’s free plan is much better than its competitors.

Even the paid plans offered by Moosend make it an attractive choice among its competitors.

Thus, the free plan as well as affordable paid plans of Moosend make it a perfect choice for your marketing campaign.

In my view, if you’re a beginner looking to test water using email marketing, you must start with Moosend’s Free Plan.

My Verdict: Is Moosend Worth It?

Building a mailing list can be tricky, especially without the right tools.

Free plan gives you a wonderful opportunity to test all the features and benefits of Moosend. Only when you see the desired results from your marketing campaign, you can upgrade to the paid plans.

When you join the free plan offered by Moosend you have nothing to lose. You don’t even need your credit card to join the free plan.

So, if you’re looking for a free email tool, Moosend free email service can be your best bet. It is one of the best platforms where you get access to all the core features for up to 1k subscribers - unlimited emails, automation, email templates, subscription forms, automation templates, drag and drop editor. 

Thanks for reading my Moosend review. I hope you found it useful.

Join Moosend today and grow your email list up to 1000 susbcribers for FREE. No credit card is required to join the free plan.

Moosend Review

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