What’s the best way to connect with your audience again and again? It’s an email list. An email list is crucial for any business, brand, or organization.
If you have a blog, website, or social media account, you have the perfect opportunity to build an email list.
Building an email list is one of the most important things you can do for your online business. It's a great way to stay in touch with your customers, promote your products and services, and build relationships with potential and current customers.
It's a tool that every online business should be using to their advantage. If you're not already using an email list for your business, now is the time to start!
Here are eight reasons why you need to build an email list for your online business.
Building an email list for your online business shouldn't be costly. You can get started with Sendinblue for free. The free plan by Sendinblue is one of the best in the email marketing industry. Under the free plan, you can collect unlimited contacts and send 300 emails per day (not months).
Get started with Sendinblue free plan today.
1. Stay in Touch with Your Customers
Email lists are one of the most popular marketing tools available to small businesses and startups. They're affordable, easy to set up, and highly effective when used correctly.
The biggest advantage of using an email list is that you can stay in touch with your subscribers. You can send them updates about your products or services, new blog posts, special offers, and more. This helps to build a relationship with your subscribers and keep them coming back for more.
Thus, an email list allows you to stay in touch with your customers, even if they're not actively visiting your website or using your products.
Every time you send an email to your list, you're giving your subscribers the opportunity to share your content with their friends and followers. This can help to exponentially grow your reach and brand awareness.
2. You Own Your List
Unlike social media platforms, which can change their algorithms or terms of service at any time, an email list is something you own. You can control who is on your list and how often you contact them.
Thus, you can communicate with your subscribers anytime, without worrying about algorithm changes or being shut down by a third-party platform.
This level of control is a huge advantage for marketers. It allows you to build a relationship with your subscribers, without worrying about being cut off from them. You can nurture your list, and turn it into a powerful asset for your business.
You can control what emails are sent to your list, when they are sent, and how often they are sent. You can also segment your list into different groups so that you can send different emails to different groups of people.
3. Consumers Prefer Email
Various study suggests that a growing number of consumers prefer email over other communication channels.
Thus, email has become an important communication channel for many consumers. If you have an email list, you can connect with your customers and engage with them regularly.
It is a great way to build a relationship with your customers over time. It’s also a great way to re-engage with people who have purchased from you in the past.
Thus, as I said earlier, more consumers prefer email as a means of communication in comparison with the number who prefer video and audio. When it comes to customer retention, email is still one of the best ways to get your customers to come back and shop with you again and again.
4. Re-engage With Your Most Engaged Audiences
If you’re looking for a way to re-engage with your most engaged customers and audiences, email is a great way to do that.
There are tons of ways that you can re-engage with audiences who have shown interest in your brand. You can host a survey, send out an interesting article, or even send product recommendations based on past purchases.
All of these are great ways to re-engage with your most engaged audiences. The best part is that you can do all of this through email without having to interrupt people on other platforms.
You can send emails to your list at any time without worrying about getting penalized by the social media gods.
Another great advantage of using an email list is that you can segment your list.
This means that you can send different emails to different groups of people. For example, you could send an email to your list of subscribers who live in the United States, and another email to your list of subscribers who live in Canada. This way, you can make sure that each email is relevant to the people who receive it.
5. Drive Traffic Back to Your Website
When it comes to driving traffic to your website, there is no tool more powerful than an email list. The reason for this is simple: email is still the most widely used form of communication on the internet, and people are always checking their inboxes for new messages.
You can use email lists to drive traffic to your website or blog. Every time you send out an email, you can include links to your latest content. This helps you get more eyes on your work, and can lead to more traffic and sales.
Thus, an email list is a great way to get people to come back to your site, especially if you've got something new and exciting to share.
6. Email is a Great Way to Deliver Content
If you’re creating content to share with your audience, email is the best way to send it out to your subscribers.
With social media, there is always a risk that your content will be buried under a sea of other posts.
Email is a way to deliver your content directly to your subscribers. You can send out your blog posts, articles, e-books, etc. and your subscribers will get them straight to their inbox.
This is a great way to get your content directly to your subscribers.
7. Most Affordable Form of Digital Advertising
If you want to start advertising for your business, you don’t need to spend millions of dollars on TV ads or billboards.
Instead, take that money and invest it into your email marketing campaigns. Email marketing is one of the most affordable forms of digital advertising.
For example, you can run Facebook ads campaign offering lead magnets to your target audience. In return for the lead magnet, you collect email addresses to build up your email list. Depending upon the traffic source, demographic, interest and other factors, a single email address can cost you around $1-$2 which is the cheapest in the industry.
You can send out emails to your list almost whenever you want. You can send emails out at any time of day or night without disrupting your audience members.
Another big advantage of email marketing is that it's highly targeted. You can segment your list by interests, demographics, or even past behavior. That means you can send highly relevant messages to the people who are most likely to be interested in what you have to say.
8. One of the Best Ways to Build Relationships
With email, you can get to know your audience and build a relationship with them over time. You can send out newsletters that highlight different aspects of your company.
You can send out tips and tricks for your industry. You can send out messages that help your audience or readers solve their problems.
Email marketing is a great way to build relationships with your audience over time. However, you don’t own the relationship, right? Wrong.
With email, you own the relationship. You get to decide what your subscribers get to see. You get to decide when they get to see new content. You get to decide if they get to see sponsored posts.
With email, you get to decide everything - and that’s a great thing!
Thus, you must start growing your email list to build relationships with your subscribers. When you send out regular updates and information to your list, you'll start to develop a rapport with them. They'll begin to trust you and see you as a valuable resource. This can lead to them becoming loyal fans and even customers.
The best way to stay connected with your audience and customers is through email marketing. It's been around for decades and it's only getting stronger. It can be used for everything from sending newsletters, to promoting your products and even collecting leads for your business.
Email marketing is here to stay. It's just as relevant today as it was 20 years ago. With email, you get to stay connected with your audience and customers. You get to create a relationship with them over time.
You get to decide what they see and when they see it. With email, you get to own the relationship with your subscribers.
We hope that these 8 reasons why you need to build an email list and why it’s important have helped you understand the importance of email lists and why they are still relevant in this day and age!
Sharing is Caring! If you like my effort in creating this article, please share it with your friends on social media channels. The sharing link is given below.
To get started with building email list, I would recommend you to get started with Sendinblue as it is a free email service provider. Under the free plan, you can collect unlimited subscribers and send 300s email every days.