If you don't want Google to track your own visit but doesn't know how to block Google Analytics from tracking your own visits then you are at the right place. In this article you will learn how to block IP address in Google Analytics.
Google Analytics is a web analytics service offered by Google Inc. that allows you to track, monitor and report traffic to your website.
When you add Google Analytics in your website it allows you to track your website traffic and users activity such as session duration, pages per session, bounce rate etc. along with the information on the source of the traffic.
If you have not yet added or does not know how to add Google Analytics to your website refer this post-
Also Read: How to add Google Analytics to your website?
Does Google Analytics track IP addresses?
While Google does collect IP addresses but this data are not shared with the end users. So, in Google Analytics report you will not see any data related to IP addresses of users.
Does Google Analytics track my own visits?
The answer is YES. Google Analytics counts each visits to your website, including your own, as real data.
Though Google Analytics allows you to analyze what people do after landing on your website, how long they stay, what other pages of your website do they visit, etc. but you must ensure that your visits are not included in the metrics.
Why Should I block Google Analytics from tracking my own visits or IP address?
Suppose you have started a blog and added some contents. You have also added Google Analytics to measure your website traffic.
But if you have allowed Google Analytics to track your own visits to your site then your traffic data is not accurate.
This is especially important if your blog is new and you may want to accurately measure your website traffic.
In a new blog which is not even a month old, you may assume traffic to it almost close to zero.
Suppose one day you are seeing lots of visitor in your site as per Google Analytics report.
You may be ecstatic to see that your blog has started getting visitors. But it may happen that it was only you who had visited your site.
On that particular day may be you have added some contents on your site or changed some design or layouts and you yourselves have visited your site multiple times to check whether everything is done okay or not. We all do this. So, how do we avoid this?
Let's see below.
Make your WordPress site or blog compliant with the GDPR rules.
How to Block Google Analytics from Tracking Your Own Visits or IP address?
There are many options to achieve this. In this post we will focus on two easy options to block your visits or IP address.
This one is a very simple option. Add a chrome extension - Block Yourself from Analytics. Just install it and add the name of website where you don't want Google Analytics to track your visits. That's it.
Add this extension by selecting the link given below-
After installation of extension, select the icon added in the top right bar of Google Chrome. Now, select Options. See the image given below.
Now you will see the following dialog box.
Enter the name of the website here. See the above image. After entering the name select Add button and click on Save.
Now your IP address or your visit will not be counted towards website traffic for this website in Google Analytics report.
However, if you don't want to use any extension then there is another option to do this.
Now, let's see option 2.
Inside Google Analytics you can easily make some changes and block your own visits by adding your IP address. If you don't know your IP address visit the following sites to find it-
Your IP address will look like this: 126.96.36.199 (example). Now that you know your IP address please note it down.
Login to Your Google Analytics Dashboard and select your website property.
Now select Admin from the left side pane. Select the account where you don't want the visits to be tracked. Now, select All Filters. Then click on ADD FILTER.
Enter any filter name, for example, I have given "Exclude Own Visits".
Under Filter Type, by default Predefined is selected. Leave it as it is.
Under select filter type select Exclude.
Under select source or destination select traffic from the IP addresses.
Under Select expression select that are equal to.
Now enter your IP address which you don't Google Analytics to track.
Then under Apply Filter to Views select All Web Site Data and click on Add.
Now scroll down a bit and select Save.
Thus, a new filter has been created which will now block Google Analytics from tracking your IP address.
Now you know how to block IP in Google Analytics.
Just follow the above mentioned steps and you are good to go.
I hope you enjoyed this simple tutorial which helped you in blocking your own visits in Google Analytics report.
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