5 Best Email Tracking Software of 2024 [Both Free & Paid]

| | March 21, 2024

Looking for the best email tracking software to improve the performance of your email campaigns? You've come to the right place.

In this article, I have compared and reviewed some of the best software in the industry in terms of features, ease of use, pricing and more.

Email tracking software can be a great asset for businesses. By tracking emails, businesses can see which emails are being opened and read, and which ones are being ignored. This information can be used to improve email marketing campaigns and to target specific customers with tailored messages.

By using an email tracker you can know when your email is opened by your prospects, so you can follow up with them in a timely manner to boost your business.

Additionally, email tracking tools can also help you to track your own email performance and improve email deliverability.

In this blog post, we'll take a look at the tools with the best email tracking features that you can use to improve your sales and prospecting process.

Let's get started.

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Email Tracking Software

What is Email Tracking Software?

Email tracking software is a tool that allows you to track how your emails are performing - open rates, click-through rates, email replies and unsubscribe rates of your email campaigns.

This data can be used to improve email marketing strategy and make sure that your subscribers are engaged with your content.

Only using popular email marketing services for your business is not enough. You need to understand how your subscribers or prospects are interacting with your emails.

Email tracker tools can be valuable for understanding how your audience interacts with your emails. It can also help you make decisions about what kinds of content to include in your emails, and how to design your emails to be more effective.

There are a number of different email tracking tools available online. Some are free, while others are paid. The features and capabilities of each tool vary, so it's important to choose one that meets your needs.

What are the Best Email Tracking Software?

Here are our best picks for 2023 that you may want to consider for your business.

HUNTER.IO overview

Hunter.io is a popular email finder tool that also offers mail tracking as an additional free feature to its users.

The MailTracker by Hunter.io is a Google Chrome Extension to track emails. Once you installed the extension, you need to sign in with your Google account.

After the necessary sign-in, you'll see MailTracker's icon when you compose new emails in Gmail. It means all the newly sent emails will be tracked by default by MailTracker.

To see the tracking details you need to go to the Sent folder inside your Gmail account. Here it will automatically show how many times an email was opened by your recipient with the exact time and date. However, you won't be able to track link clicks or replies using MailTracker.

To stop MailTracker to track your emails, you just need to locate the MailTracker's icon which can found at the bottom of the composition window in Gmail. If the icon is green, it means the tracking is active. 

Click on the icon when it is green and it will be automatically turned into black which means tracking is now deactivated.

HUNTER.IO features

  • Offer email tracking feature for Gmail users
  • You need to install Chrome Extension to start tracking emails
  • Tracking details such as email opens can be seen right in your Gmail Dashboard
  • Tracking can be enabled or disabled right from the Gmail Dashboard
  • Doesn't add any signature to your emails
  • Completely free to use

HUNTER.IO pricing

The email tracking feature by Hunter.io is completely free. If you need additional features like Email Finder or Email Verifier, then you need to subscribe any of these plans - Free ($0/month), Starter ($49/month), Growth ($99/month), Pro ($199/month) and Business ($399/month).

Hunter.io's mail tracking feature (MailTracker) is completely free to use. To get started quickly, just install the Chrome extension and tracking would be activated by default. Tracking can be easily switched on or off from your Gmail account. Get started for free using the link given below.

mailtrack.io overview

Second tool on our list is Mailtrack.io. It is a powerful email tracking tool that offers unlimited email tracking with features like email open tracking, link click tracking, pdf click tracking, daily reports and more.

It's a great way to keep track of your email correspondence and make sure that your messages are being read and responded to.

When you install its Chrome extension, it seamlessly integrates with Gmail and starts capturing important metrics using its pixel-based tracking system.

You receive real-time notifications as and when your recipients open your email or interact with your email content such as link clicks or PDF downloading.

Mailtrack also offers a mobile add-on that lets you track emails on the Gmail app installed on your Android or iOS mobile devices. 

MAILTRACK.io features

  • Allows unlimited tracking of emails for free
  • Get real-time notification on your desktop computer whenever someone opens your email
  • Get email alert when someone opens an email for the first time
  • Get follow up alert also when your recipient doesn't open your email
  • Track email from your Android, iOS or Desktop devices
  • Get email alerts when your recipient doesn't reply to your email in 72 hours
  • Email tracking history to see when and how many times your emails have been opened or clicked
  • Get email alerts when someone clicks on the links in your mails
  • PDF tracking, mail merge, integration with apps like Zapier, Salesforce

MAILTRACK.io pricing

Mailtrack offers the following plans - Free ($0/month), Pro ($1/user/month) and Advanced ($2.49/user/month).

Free plan include features like unlimited tracking, real-time desktop notifications, email alerts, daily report and more.

If you need more advance features like link tracking, no Mailtrack signature, PDF document tracking you can subscribe to its affordable paid plans.

If you need a tool that offers real-time email tracking with unlimited usage, notification and detailed email analytics for free then I would recommend you to try Mailtrack. Sign up using the link given below.

yesware overview

Yesware is another popular and free email tracking tool. You can add Yesware to Gmail or Outlook and track unlimited emails by sending mails from any of these email service providers.

It allows you to see who viewed your emails, clicked on the links or viewed attachements. All the alerts or notifications are send by Yesware in real-time.

You can see engagement details of your prospects right inside your preferred email service - Gmail or Outlook. Inside the Dashboard, you can check the weekly email performance like open rates, link clicks, reply rates, attachment clicks and more.

Detailed analytics and reports help you to see your top performing emails which are getting the most engagement.

Email templates, integration with third-party apps like LinkedIn & Salesforce, meeting scheduler are some of its other notable features.

It offers a free forever plan for beginners with basic email tracking features. Paid plan starts at $15 per seat per month.

YESWARE features

  • Get instant notification when recipients read your emails, click on links, or view attachments
  • You need to install Chrome extension for Gmail and Microsoft account for tracking emails in Outlook
  • Allows you to track emails and measure email performance on Outlook and Gmail
  • Get notified instantly whenever a recipient opens your attachment
  • Allows you to track documents such as PDFs, PPTs, DOCX, CSV, MP4 files
  • Activity, Templates, Campaigns and My Reports integrates seamlessly at the top of your Gmail inbox
  • Supports third-party integration with CRMs
  • Free Forever plan for beginners

YESWARE pricing

Yesware offers the following pricing plans - Free Forever ($0/seat/month), Pro ($15/seat/month), Premium ($35/seat/month), Enterprise ($65/seat/month) and Custom.

If you only need basic features for email tracking in Outlook or Gmail, you can join the Free Forever plan. Under this plan tracking features is limited to emails sent less than 24 hours ago. If you want to have tracking details for mails sent more than 24 hours ago, you need to upgrade to the paid plans. Sign up using the link given below.

Hubspot overview

The fifth most popular email tracking tool on our list is HubSpot. To get started, you need to install the HubSpot Sales email extension for Gmail, Outlook or Office 365, or embed the tracking pixel within your signature, and you’ll start tracking emails immediately.

After setting up the tracking, you get notification anytime your recipient opens or click through your email.

It also offer advanced tracking features like - how many times a recipient clicked a specific link, forwarded it, or if they archived it without reading your email.

hubspot features

  • Offer extension to help you track emails on Gmail, GSuite, Outlook and Office 365
  • Get instant desktop notification as soon as your recipient take action on your mail
  • Detail analytics to understand recipients interaction with your emails
  • Easily track whether your prospect has downloaded an attachment or clicked a link multiple times
  • Advance feature include built-in email sequences to automatically follow up when recipient acts on your mail
  • Free plan for beginners

hubspot pricing

The mail tracker by HubSpot is completely free to use. If you need advance features then you can upgrade to the paid plans which starts at $45/month.

If you need a tracking tool for multiple email applications like Gmail and Outlook or apps like GSuite or Office 365, I would recommend you to get started with HubSpot mail tracker as it supports all the application mentioned here. Sign up using the link given below.

saleshandy overview

The best email tracking tool on our list is Saleshandy. It offers a variety of features, including the ability to track when your emails are opened, click-through rates, and more.

If you use Gmail for your business to send emails to your prospects, you can easily track each email to know when your recipients open and click your emails right from the Gmail Dashboard.

You can also add multiple Gmail mailboxes under a single account and track emails for each of them using the filter option.

It also offers a simple Chrome Extension - Saleshandy Connect, that you can install in your browser. Using the extension, you can easily turn email tracking on or off as per your needs.

Additionally, Saleshandy provides desktop notifications. This means that even if you’re not looking at your inbox, you’ll still know when someone opens your email. This way, you can follow up immediately, rather than waiting for your next opportunity to check your inbox.

So, every time you send an email from your Gmail account, you can track every activity of your prospects from the 1:1 Email Insights feature offered under the Saleshandy dashboard. The metrics that you can track here are - date, recipient email address, subject, opened, clicked, last activity and more.

It also allows you to export the activity data in CSV format on your device.

saleshandy features

  • Offer email tracking feature for both Outlook and Gmail users
  • Offer Saleshandy Connect Chrome Extension for automatic tracking all emails and push notifications
  • Desktop notification to get real-time push notifications when recipients open an email or click a link inside the email
  • 1:1 Email Insights allows you to track each activity of your email recipient - email opens and clicks count
  • Offers open tracking and click tracking for multiple Gmail accounts
  • Detailed analytics to see which emails are performing well and getting more opens and clicks
  • Saleshandy email tracking is free forever

saleshandy pricing

Saleshandy offer the following pricing plans - Pro ($29/month/user) and Agency (custom pricing). However, mail tracking feature by Saleshandy is completely free.

If you need more advanced features, then you can upgrade to the Pro plan which includes the following features - email open, click and reply tracking for both Gmail & Outlook, email personalization, multi-steps followups, email templates, email verification, list & tags and more.

Overall, Saleshandy is a great tool for online businesses who want to keep a track of all their sent emails, so they can follow up with their prospects on time, and close deals faster. Get started with Saleshandy for free and track emails using the link given below.

How to Choose the Best Email Tracking Software?

There are a number of email tracking tools available on the market, so it is important to choose one that is right for your business. The following tips will help you choose the best software for your needs:

1. Decide what features you need

Before you start shopping for tracking software, take a moment to think about what features you need. Do you need to track email opens, clicks, and unsubscribes, or do you need more detailed information? Do you need to track email campaigns, or do you need to track individual salespeople?

2. Ease of use

The software should be easy to set up and use.

3. Consider your budget

The mail tracking software can vary widely in price. Some programs are free, while others can cost hundreds of dollars per month. Be sure to consider your budget when choosing an email tracking program.

4. Read reviews

Once you've narrowed down your choices, take some time to read reviews of the different email tracking tools. Pay attention to both the positive and negative reviews, and look for programs that have a good balance of both.

5. Try before you buy

Many tracking software programs offer free trials or free plans. Be sure to take advantage of these free trials and free plans to make sure that the program you choose is right for you.

6. Customer support

The software should come with good customer support in case you have any questions or problems.

How Does Email Tracking Software Work?

Email tracking is the process of tracking the email delivery status of sent messages. It involves - the tracking of the email content, the time of the email being sent, the time of the email being opened, the time of the email being clicked, the recipients of the email, and so on.

This can be done either through standalone platforms that provide email tracking as a service or through browser extensions and plugins that track email activity.

These software works by adding a tracking pixel to each email that is sent. This tracking pixel is a small image that is embedded in the email. When the email is opened, the tracking pixel is downloaded from the email server and the email tracking software is notified that the email has been opened.

Email tracking can be used to track both the delivery status of an email and the engagement of the recipient with the email in real-time.

Delivery tracking can be used to monitor the success rate of email campaigns and to ensure that emails are being delivered to the intended recipients.

Engagement tracking can be used to measure the effectiveness of an email in terms of how many recipients open and click on the links in the email.

Mail tracking software can be a valuable tool for businesses and individuals who want to improve their email marketing and communication strategies.

By understanding how email tracking works and how it can be used, businesses and individuals can make sure that their emails are being delivered and that they are getting the most out of their email communication.

Benefits of Email Tracking Software

Email marketing is one of the most cost-effective ways to reach your customers and promote your business. But if you're not using the email tracking tools for your business, you're missing out on valuable insights about your customer's behavior and how they interact with your email campaigns.

The data collected by these software can be used to improve email marketing strategy in a number of ways.

For example, if you see that your open rates are low, you can try changing the subject line or the content of your emails to see if that increases engagement.

If you see that people are clicking on a particular link in your email, you can make that link more prominent in future emails. And if you see that people are unsubscribing from your list, you can try to figure out why and address those concerns.

Email tracker software is a valuable tool for any business that wants to improve its email marketing strategy. If you’re not already using a tool to track your email campaigns, now is the time to start.

It provides businesses with a wealth of data that can be used to improve their email marketing efforts. Here are four reasons why your business should be using tracking software for your emails:

1. Know Who's Opening Your Emails

Email trackers can tell you who opens your emails and when. This information is valuable because it allows you to segment your list and send more targeted emails.

For example, if you see that a particular segment of your list is opening your emails at a higher rate than others, you can send them more targeted emails.

2. Know Who's Clicking Your Links

It can also tell you who clicks on the links in your emails. This information can be used to gauge interest in your products and services and to make sure you're providing the right content to your audience.

3. Improve Email Deliverability

It can help you improve email deliverability. By tracking who opens and clicks your emails, you can identify potential problems with your email delivery. For example, if you notice that a particular email address isn't receiving your emails, you can take steps to fix the problem.

4. Save Time and Money

These software can also save you time and money by helping you automate your email marketing efforts.

For example, if you're sending out a monthly newsletter, you can use email tracking software to automatically send the newsletter to your list. This way, you don't have to manually send the newsletter each month.

Once you've chosen an email tracking tool, you can start tracking your emails to see how they're performing. This can help you improve your email marketing campaigns and get better results.

Thus, by using the best email tracker you can spend less time chasing cold prospects and more time closing warm leads.

Frequently Asked Questions

Does email tracking always produces accurate results?

All email tracking tools insert tracking pixels in the emails to track the recipient's behavior. But in some cases, the Email Service Providers filter out the tracking pixels from the emails, which may provide an inaccurate result. Another reason is that if recipients restrict their emails from auto-downloading the images, the tracking pixels will not be triggered, resulting in unsuccessful tracking.

How to track documents using an email tracker?

You can upload the document to document-sharing sites such as GoogleDrive or Onedrive and get the sharing link. You can put this link in your email content. If your recipient clicks on the link, the email tracker will automatically register it.

Can the recipient know the email is tracked?

Popular email tracking tools never uses any signature, logo or labels so the recipients won’t know you are tracking the email.

What information do email tracking tools store about recipients?

Most mail tracking tools do not store any personally identifiable information about recipients such as the email address of the recipient or the content of the emails.

Wrapping Up

Email tracking software is a valuable tool for businesses of all sizes. It can help businesses improve their customer engagement, optimize their marketing campaigns, and automate email tasks. It is an affordable solution that can help businesses save time and money.

In this article, I have tried to include the best email trackers with powerful tracking features that can boost your ROI.

Many of these popular email tracking tools offer free plans or trials, so you can join them risk-free and upgrade later.

I would recommend you to start with MailTracker by Hunter.io as it is very easy to use, free and accurately tracks all email opens, clicks and replies to your emails.

Which email tracking tool do you like the most and why? Please share your thoughts in the comment section below.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.