Best OptinMonster Alternatives for 2024 [Both Free & Paid]

| | March 21, 2024

Are you looking for the best OptinMonster alternatives for lead generation? Look no further! OptinMonster is a popular popup builder and lead generation tool, but there are some excellent alternatives out there that offer similar features and functionality.

When it comes to lead generation, you need a powerful tool that can help you capture leads, grow your email list, segment them, and turn them into customers.

In this blog post, we'll take a look at the top alternative to OptinMonster, and help you decide which one is best for your business.

Let's get started.

OptinMonster Alternatives

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What are the Best OptinMonster Alternatives?

Let's get started first with the best free alternatives to OptinMonster in the year 2023. The popup builder tools covered below are completely free to use. Only when you decide to upgrade to higher tier plan that you need to subscribe to the paid plans.

As long as you're in the free plan, there is absolutely no need to pay for the free features.

OptiMonk Popup Builder


If you’re looking for an effective way to grow your email list and drive more sales, OptiMonk is one of the best popup builders on the market and a great OptinMonster alternatives. It offers a a cutting-edge platform that allows businesses to create customized popups that target visitors, capture their data, and convert them into customers.

With their easy-to-use drag-and-drop editor, you can quickly design a popup that matches your brand, is customized for specific pages, and is tailored to your target audience.

OptiMonk offers lots of conversion-focused popups that can displayed at different times to your visitors for maximum conversion - welcome, conversational, lucky wheel, win-a-gift, eBook, quiz, announcement, product recommender, seasonal offer, cart abandonment and more.

You can even display personalized offers to your prospects and set up A/B testing to help you find the most effective popup design and message.

Another best feature of OptiMonk is its integration with third-party email marketing software and other marketing platforms such as MailChimp, ActiveCampaign, Shopify, WooCommerce, WordPress, Zapier and more.

This makes it easy to send targeted emails to people who have engaged with your popup campaigns, allowing you to quickly and easily build your email list and drive more sales.

key features

  • Intuitive Drag & Drop Builder: OptiMonk has an easy-to-use drag & drop builder that allows you to customize your popup without any coding knowledge. You can quickly create stunning popups in a matter of minutes, and customize them as per your needs.
  • Advanced Targeting Options: With OptiMonk, you can target the right people with the right popup. You can target popups based on geo-location, device type, referral source, page URL, and more.
  • Customizable Design: OptiMonk offers hundreds of pre-built free templates with a wide range of design options to help you create a popup that fits your brand and website. You can choose from a library of templates and customize them with your logo and colors.
  • A/B Testing: With OptiMonk, you can easily create and test variations of your popup campaigns to see which performs best. This helps you optimize your campaigns to get the most out of your traffic.
  • Analytics: OptiMonk provides detailed metrics and insights into your popup campaigns. This allows you to track how your campaigns are performing and adjust your strategies accordingly.
  • Integration: OptiMonk is integrated with popular email marketing platforms, ecommerce stores, and other web applications. This allows you to easily sync data between all your platforms, and create a seamless user experience.

pricing plans

OptiMonk offers the following free & paid plans - Free ($0/month), Essential ($39/month), Growth ($99/month), Premium ($249/month) and Master (custom plan).

In comparison to OptiMonk which offers a completely free plan for beginners, OptinMonster doesn't offer a free plan, which makes OptiMonk a perfect alternative to OptinMonster.

You can save 20% on the monthly subscription of OptiMonk if you opt for annual billing. For example, under annual billing, the Essential Plan would cost you only $32.5/month instead of $39/month but you would have to pay the yearly price upfront.

OptiMonk free plan is best for first-time users where they get 15,000 page views limit/month. You can join the free plan and explore the platform to see if it is the right popup builder for you or not. No credit card is required. Get started with the link given below.

Poptin Popup Maker


The second best OptinMonster alternatives on our list is Poptin. With its powerful user interface, superior design capabilities, and impressive list of features, Poptin allows you to quickly and easily build high-converting popups that will help you grow your email list and drive more sales.

Poptin has numerous powerful features that make it one of the best popup builders available. For starters, it comes with a drag-and-drop editor that makes it easy to design and customize your popups.

You can also choose from more than 150 pre-made popup templates, giving you the freedom to create the exact look and feel you’re looking for. Plus, Poptin includes display rules and an A/B testing feature, allowing you to quickly test different designs to see which one works the best. 

When it comes to collecting leads and turning them into customers, Poptin has everything you need. With its customizable opt-in forms (email forms, contact forms, advanced forms & call to action) and embedded forms you can easily capture visitor information and send it directly to your email list. 

You can also configure exit-intent popups, which are triggered when a user is about to leave your page without taking any action. This is an effective way to grab their attention and encourage them to take action.

Some of the popular popups offered by Poptin are lightbox, floating bar, full screen, slide in, big sidebars, social widgets, mobile and more.

Finally, Poptin offers integration with 50+ third-party applications and provides you with powerful analytics and reporting capabilities, allowing you to track and measure the performance of your popups.

key features

  • Drag and Drop Builder: The drag and drop builder allows you to create customized popups in minutes without any coding knowledge. With simple drag and drop elements, you can change the look of your popups without any technical skills.
  • Responsive Design: Poptin's responsive designs ensure that your popups look great on any device, from desktop to mobile. You can also customize the design of your popups to fit your brand and website.
  • Autoresponder: Automatically send welcome email, thank you email, coupon email to yur email subscribers once they submitted a form or a popup on your website..
  • Advanced Targeting: Poptin allows you to target your popups based on a variety of criteria, including location, device, user behavior, and more. This helps you make sure that your popups are seen by the right people at the right time.
  • Analytics and Tracking: Get detailed analytics about your popups, including how many people have seen them, how many have interacted with them, and more. This helps you to track the performance of your campaigns and optimize them for better results.
  • Powerful Integrations: Poptin integrates with major email marketing platforms, such as MailChimp, Constant Contact, and AWeber. This allows businesses to build their email list and capture leads directly from their popups.

pricing plans

Poptin offers a free plan where you can add 1 domain, create unlimited poptins and supports up to 1000 visitors/month. 

If you need to display optin offers to large number of visitors, you would have to subscribe any of the following paid plans - Basic ($25/month), Pro ($59/month) and Agency ($119/month).

Subscribing to annual billing would help you save 20% on the regular price. For example, if you prepay the yearly price upfront, the Basic plan would only cost you $20/month instead of $25/month.

With its powerful features, easy-to-use interface, and robust analytics and reporting capabilities, Poptin allows you to quickly and easily create high-converting popup campaigns that will help you grow your email list and drive more sales. Get started with the free plan using the link given below.

Bloom Email Optin Plugin


Bloom is a powerful WordPress plugin is another very popular alternatives to OptinMonster that can help you grow your email list, attract more subscribers, and drive more sales. It’s the perfect tool for bloggers, e-commerce stores, and business owners.

It offers 100+ email opt-in templates that are fully editable and lets you display unique forms with unique offers based on visitor location and interaction.

The opt-in forms offered by Bloom are automatic opt-in popup & opt-in fly-ins that can be triggered by timed delays, in-line opt-in forms, below content opt-in forms, widget area opt-in forms and more.

Plus, you get the ability to display opt-in forms based on specific user interaction called triggers - time delay, after scrolling, after purchasing, after commenting and after inactivity.

You can choose to display opt-in forms in a particular post or pages. With A/B testing feature, you can compare the performance of multiple variations of the same opt-in form to help you choose the one that brings you more conversions.

Bloom also offers integration with popular marketing platforms like ConvertKit, Sendinblue, Aweber, GetResponse, Salesforce, MailPoet and others.

key features

  • Opt-in Forms: Offers 100+ customizable email opt-in templates that customize to match the look and feel of your website. Bloom also allows you to display the opt-in forms in multiple locations, such as posts, pages, sidebars, and widget areas.
  • Trigger and Display Rules: Bloom makes it easy to display the opt-in forms to the right people at the right time. You can set up rules to target specific posts and pages, as well as specify when and where the forms are displayed such as time delay and after scrolling.
  • Integrations: Bloom seamlessly integrates with popular email marketing services such as MailChimp, Constant Contact, Aweber, and more. This makes it easy to capture leads and manage your email list.
  • Analytics: Bloom provides detailed analytics reports to keep track of your opt-in forms and subscribers. You can view reports for individual opt-ins, compare performance over time, and monitor conversion rates.

pricing plans

Users can buy the Bloom plugin by paying the yearly price or one-time fixed price. Here are the pricing plans by Elegant Themes - Yearly Access ($89/year) and Lifetime Access ($249 one-time fee).

Whichever plan you choose to buy, you get Bloom plus access to its powerful products like Divi, Extra and Monarch. Get more details here.

Bloom is an incredibly powerful email opt-in plugin that can help you grow your list of subscribers quickly and easily. So if you're looking for a powerful and user-friendly email opt-in plugin for your WordPress website, make sure to check out Bloom by Elegant Themes.

4. Sumo

Sumo Email Capture Tool


Sumo is a comprehensive suite of tools designed to help you grow your website and email list. It includes a range of optin forms, including popups, welcome mats, scroll boxes, and more.

Features like customizable email capture forms, ability to send 10,000 emails/month to subscribers, visitor targeting, email integration, welcome emails, connect online store, reduce cart abandonment, discount codes, etc. in the free plan makes it one of the best OptinMonster alternatives.

Some of the popular popups offered by Sumo are list builder popup, embedded email optin form, scroll box, welcome mat, top smart bar and more. 

Pro plan by Sumo offers additional features like advanced visitor targeting, A/B test, eCommerce design templates, advanced analytics, ability to send 50,000 emails/month and more.

Sumo provides powerful analytics to help you track how your popups are performing. You’ll get insights into how many people are seeing your popups, how many are clicking on it, and more. This will help you optimize your popups and ensure they’re converting as effectively as possible.

Sumo also integrates with a wide range of third-party services, including email marketing tools, CRM tools, and more. This makes it easy to add leads to your email list, sync with your CRM, and more – all from within a single platform.

key features

  • Customizable Optin Forms: Sumo offers lots of email optin forms that are easily customizale to match the look and feel of your brand.
  • Advanced targeting: Not all visitors are same. Using Sumo you can target visitors by device, URL, visitor location, date range, cookies and more.
  • Email Integration: It automatically export subscribers to popular email marketing tools like GetResponse, Aweber, Constant Contact, Mailchimp and more.
  • Store Integration: You can easily connect your Shopify or WooCommerce store with your Sumo account.
  • Analytics: Get detailed statistics on the performance of your optin forms to see which one is bringing your more conversions to your business.

pricing plans

Sumo offers the following two plans - Free and Pro ($49/month). By opting for yearly payment, you can save 20% ($120) on the regular monthly price.

Sumo offers a free plan where you can display optin form on your site to collect email subscribers. No credit card is required to join the free plan. Sign up for the Sumo free plan using the link given below.

Privy Popup Builder for Stores


Privy is one of the best popup builders to help you build, design, and manage all kinds of popups, such as cart abandonment, welcome emails, spin to win, and more. Not only do these popups help you capture more leads, but you can also use this popular OptinMonster alternative to test, optimize, and measure the performance of your campaigns.

Owners of Shopify stores or Wix stores can grow their email lists using the email capture popups by Privy. It also offers lots of pre-made popup templates that are easily customizable to match your brand.

One of the most beneficial features of Privy is its cart abandonment popup. This allows you to capture emails from people who were about to make a purchase but abandoned their cart at the last minute. This popup allows you to target those customers who are likely to complete their purchase and drive more sales for your business.

Another great feature of Privy is its welcome email. With this feature, you can easily create a personalized email greeting and increase your list’s engagement. You can also use Privy’s spin to win popup and offer customers a chance to win discounts or prizes. 

Privy also has a variety of advanced targeting features which enable you to target customers based on their behavior on your website. This is especially useful if you want to send targeted emails based on customer’s interests or previous purchases.

You can also use the free shipping bar, flyouts, and other features to increase the effectiveness of your campaigns.

key features

  • Templates: Privy offers dozens of professionally built templates that are easily customizable. You can tweak the look and feel of templates similar to your brand.
  • Email Marketing: You can design your newsletters with ease using Privy's drag and drop email editor and promote new products, offer discounts, and build relationships with your customers.
  • Segmentation: Privy allows to segment your customer list based on attributes like Last Order, Order Amount, or Total Lifetime spend.
  • Email Automation: Privy email lets you send a series of cart abandonment emails and purchase follow up emails to drive extra sales and cross-sell your products.
  • Integration: You can integrate Privy with top ecommerce platforms and website builders, leading ESPs and SMS platforms - Shopify, Wix, Attentive, Mailchimp and more.
  • SMS Marketing: This feature allows you to share with your audience limited time offers, back-in-stock alerts, product launches, and more.

pricing plans

Pricing plans offered by Privy are as follows - Privy Free, Starter ($15/month) and Growth ($45/month).

With a variety of features such as cart abandonment popups, welcome emails, spin to win, cross sell, and advanced targeting, Privy is another best alternative to OptinMonster. Sign up for the free plan using the link given below.

WP Popup Maker


WP Popup Maker is another free OptinMonster alternatives that provides you with a wide array of features to help you create conversion-focused popups boost your email list and drive more sales.

Its user-friendly interface makes it easy to create beautiful, powerful popups without any technical knowledge. With its drag & drop editor, you can easily create custom popups that engage visitors and encourage them to join your mailing list.

You can make use of advanced targeting options, A/B testing to optimize your popups, advanced analytics to track your progress, and much more. Popups offered by WP Popup Maker are auto-opening opt-ins, content upgrade popups, scroll-triggered opt-ins and exit-intent opt-ints.

You can create conversion-focused campaigns and popups to grow your revenue and email list on your WordPress site with popups, slide-ins, banners, and more.

It offers integration with some of the best platform to sell digital products like WooCommerce and Easy Digitial Downloads. To boost sales it offer features such as upsell slide-ins, cross-sell slide-ins, cart abandonment popups and pre-sale question prompts.

WP Popup Maker at only $87/year is one of the most affordable popup builders for growing your email list and driving more sales. With its competitive pricing, you can get a powerful popup builder without breaking the bank.

key features

  • Customizable Popups: WP Popup Maker offers pre-built popups that are fully mobile-responsive and you can customize using its wysiwyg editors.
  • User Targeting: You can target different people to display right popups just at the right time for logged-in users and also target device manufacturer, screen size, browser and OS.
  • Multiple Triggers: It allows you to add multiple triggers to each popup - auto open, click open, exit intent and scroll trigger.
  • WordPress Integration: It easily integrates itself with popular WordPress plugins like WooCommerce, BuddyPress, Easy Digital Downloads, Ninja Forms and more.
  • Third-party Integration: Offers integration with many 3rd party applications like Constant Contact, MailPoet, HubSpot, Contact Form 7, Infusion Soft and more.

pricing plans

WP Popup Maker doesn't offer any free plan, however, it offers a 30 day money back guarantee on its paid plans - Start ($87/year), Grow ($147/year) and Optimize ($247/year).

If you're looking for a reliable and affordable popup builder to help you grow your email list and drive more sales, look no further than WP Popup Maker. Get started using the link given below.

Why Businesses Should Use Popup Builders?

Here are some of the top reasons why online websites should use email opt-in forms on their site:

  1. Increase Website Engagement: One of the main benefits of using email opt-in forms is that they can help to increase website engagement. When website visitors submit their email address, they are indicating that they are interested in hearing more from the website. This can boost website engagement levels, as well as increase the likelihood of website visitors taking further action such as making a purchase or signing up for a service.
  2. Build Connections With Customers: Email opt-in forms can also be used to build strong relationships with customers. By collecting the email addresses of website visitors, businesses can stay in touch with their customers and send them relevant news, updates and promotions. This can help to foster loyalty and ensure that customers remain engaged with the website.
  3. Generate More Leads: Email optin forms are the best way to generate more leads. By gathering the email addresses of website visitors, businesses can create targeted email campaigns that are tailored to the needs of their target audience. This can help to drive more conversions and build a stronger customer base.
  4. Increased sales: A targeted opt-in forms can help to boost your website’s sales. This is because it gives you the ability to connect with people who are interested in what you have to offer, and you can use this information to create targeted ads that will help to drive sales.

Wrapping Up

Email opt-in forms are an essential tool for any website that wants to grow their user base and build relationships with their customers. By using email opt-in forms, businesses can capture the contact information of their customers and target them with relevant offers and content.

OptinMonster is one of the best lead generation software but there are many popular tools that offer similar features at lower cost. Some of these OptinMonster alternatives also offer fre plan which is perfect for beginners to start building their email list from scratch.

I would recommend you to get started with OptiMonk as it is currently the best alternative to OptinMonster. You can join their free plan which allows users to add up to 1 website and 15,000 pageviews per month.

The free plan by OptiMonk is perfect for beginners. You can join the free plan to try out the features of OptiMonk and upgrade later. Join the free plan using the link given below.

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Deepak Choudhary

Deepak Choudhary is the founder of He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.