Best WordPress Popup Plugins of 2024 (Both Free and Paid)

| | March 9, 2024

Are you looking for a way to easily create popups or optin forms for your WordPress website without any coding knowledge? You need WordPress popup plugins.

As an online business, blogger or an eCommerce store owner, you know that the key to success is having a successful marketing strategy. You need to capture the attention of your site visitors and customers, engage them, and make sure that they convert into email subscribers or paying customers

That’s why you need to have a powerful marketing tool like Popup Plugin to display engaging popups to sell and upsell products, as well as to build an email list fast.

In this article, I have reviewed and compared some of the best WordPress popup plugins in terms of features, benefits, ease of use, pricing and more to help you choose the best plugin.

Let's get started.

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WordPress Popup Plugins

What are the Best WordPress Popup Plugins?

OptiMonk WordPress Popup Plugin


OptiMonk is a great tool for online businesses and eCommerce store owners, as it allows you to easily create and customize popups that can be used to promote products or services and to grow your email list.

It offers a wide range of popup templates that can be customized to match your brand color and style.

Using OptiMonk, you can create popups that are triggered by certain user behaviors when users view certain pages, add products to their cart, or visit your store after a specific period of time.

OptiMonk also allows you to target buyers who are about to leave without making a purchase by showing them an irresistible offer to prevent cart abandonment 

Plus, it also offer an easy way to upsell products and services by displaying popups such as new arrival, product recommender, welcome backup recommender and smart upsell.

This allows you to send personalized messages to your customers and ensure that you are connecting with them on a more personal level. You can also use OptiMonk to create a lead capture form so that visitors can easily sign up to your email list.

Finally, OptiMonk also allows you to track and measure the performance of your popups so you can determine which ones are performing the best. 

key features

  • Customizable Popups: OptiMonk offers popups that can be customized to match the look and feel of your website. You can also add images, videos, forms, and more to the popup to make it more engaging.
  • Dynamic Content: It allows you to serve personalized content to different visitors based on their location, language, device type, or other criteria.
  • Retargeting: Using OptiMonk, you can retarget visitors who have shown interest in your products or services, thus, boosting the chances of making a sale.
  • A/B Testing: You can run A/B tests to compare the performance of two or more different popups. This allows you to determine which one is most effective, so you can make adjustments to ensure maximum conversions.
  • Analytics & Reporting: You can track the performance of your popups and make necessary adjustments. This helps you make informed decisions and maximize conversions.

pricing plan

OptiMonk offers the following plans - Free ($0/month for 15000 pageviews), Essential ($39/month for 30000 pageviews), Growth ($99/month for 100000 pageviews) and Premium ($249/month for 500000 pageviews).

OptiMonk is the best free WordPress popup plugin to boost your online sales and grow your email list. The free plan by OptiMonk allows you to add 1 domain and 15000 pageviews per month. Get started with the free plan using the link given below.

Poptin WordPress Popup Plugin


Poptin is another best WordPress popup plugin for your online business. It allows to display engaging popups that can help you grow your email list with email opt-ins, target returning customers, reduce the cart abandonment rate, offer discounts, and more.

It offers 40+ popup templates that can be used to generate leads, collect feedback, display relevant offers, cart abandonment reminder and more.

These templates are fully customizable. Plus, you can add images, videos, and other content to your popup window to make it more engaging and eye-catching.

Poptin also allows you to set up various triggers such as page load, exit intent, inactivity, timer, and more to display the popup window when a user visits your website.

Plus, it allows integration with popular marketing platforms like GetResponse, Zapier, HubSpot, Aweber, ActiveCampaign and more.

key features

  • Customizable Templates: Poptin offer 40 plus templates that are fully customizable and mobile responsive.
  • Popup Types: It offers popular popups that are sure to bring more conversion to your business - full screen overlays, lightbox, social popup, top and bottom bars and more.
  • Form Builder: Poptin offers an Inline Form Builder that can help you create responsive embedded forms for your website to collect leads and feedback.
  • Integration: It offer integration with 80+ popular marketing platforms.
  • Autoresponder: It allows you to send an automatic “Welcome” or “Thank You” email to your new subscribers as soon as they sign up the opt-in form.
  • Analytics: It allows you measure the real-time performances of your pop ups and forms.

pricing plan

Poptin offers the following plans - Free ($0/month for 1000 visitors/month), Basic ($25/month for 10000 visitors/month), Pro ($59/month for 50000 visitors/month) and Agency ($119/month for 150000 visitors/month).

Poptin is a free wordpress popup plugin that allows first-time users to try it before upgrading to the premium plans. The free plan by Poptin supports 1 domain, 1000 visitors/month and also allows you to create unlimited popups. Get started for free using the link given below.

Thrive Leads Popup Plugin for WordPress


Thrive Leads is another best popup plugin for WordPress that helps website owners build email list fast and bring more sales by displaying highly-converting popups forms to their site visitors.

It is a powerful list building tool that lets you create and manage highly-targeted popups on your WordPress site - thrivebox, sticky ribbon, in-line forms, slide-in, screen filler and more.

Plus it offers lots of ready-made opt-in form templates. You can customize the look and feel of these popup templates to make them more visually appealing and persuasive.

Thrive Leads also provides you with powerful analytics tools that allow you to track the performance of your popups. You can track the number of people who view and interact with your popups, as well as the conversion rate of your leads.

key features

  • Opt-in Templates: It offers lots of professionally built templates that are fully customizable.
  • Popup Types: It offers popular popup types that are sure to bring conversion to your website - screen overlay, top bar, scroll mat, exit-intent popups, time-based popups, in-line forms and more.
  • Triggers: Thrive Leads allows you to display the right popups to the right users at the right time using triggers (exit intent, time-based, etc.).
  • A/B Testing: Run multiple opt-in forms and choose the one that brings you the most conversion using the A/B testing method.
  • Analytics: It allows you to accurately monitor the performance of your opt-in forms.
  • Integration: Thrive Leads allows you to connect your opt-in forms with popular marketing platforms like ConvertKit, Aweber, Mailchimp, GetResponse and more.

pricing plan

Thrive Leads can be purchased as a standalone product or as a part of Thrive Suite. The standalone WordPress popup plugin is available at a price of $99/year.

While Thrive Suite will cost you 9/year which also includes popular products like Thrive Architect , Thrive Ultimatum, Thrive Apprentice and more.

With its powerful list building features, Thrive Leads can easily help you capture leads and create highly-targeted lists of subscribers. Your purchase of Thrive Leads is backed by a 30-day money back guarantee. Get started with Thrive Leads risk-free using the link given below.

Bloom Email Optin Plugin


Bloom by Elegant Themes is another very powerful email opt-in and lead generation plugin for WordPress websites.

One of the most important feature of Bloom is its ability to display unique forms with unique offers based on visitor location and interaction. Plus, you can easily target or exclude specific posts and pages to display highly relevant offers or popups to your site visitors.

Bloom offers different types of popups that include automatic opt-in pop-ups that can be triggered by based on certain user behavior, fly-ins popups that is triggered by user interaction such as timed delays or at the end of a page, and more.

You can also display in-line opt-in forms, below content opt-in forms, require opt-in to unlock content, and more.

Triggers are what makes a popup plugin highly effective in bringing more leads and conversion to your business. And Bloom makes its super easy to display popups using triggers like time delay, bottom of post, after scrolling, after commenting, after purchasing and more.

You don't have to create popups from scratch. Bloom offers 100+ pre-made templates that can customized to match your brand tone and colors.

Plus, you can integrate your opt-in forms with popular email tools or marketing platforms like Mailchimp, Sendinblue, Salesforce, HubSpot, InfusionSoft and more.

key features

  • Popup Templates: Offer 100+ templates that are fully customizable and mobile responsive.
  • Trigger Types: Offer different trigger types to display popups to target highly relevant visitors at the right time.
  • Popup Types: Bloom offers 6 types of popup that you can display on your WordPress website - automatic opt-in pop-ups, fly-ins, inline opt-in forms, below content and more.
  • Integration: Offer integration with popular email marketing tool and automation platform.
  • A/B Testing: It allows you to easily compare multiple variations of the same opt-in form, allowing you to accurately measure which variation produces the best results and conversions.
  • Analytics: Get real-time analytics to measure the performance of your popups.

pricing plan

Bloom offers the following pricing plans - Yearly ($89/year) and Lifetime ($249 one-time).

Your purchase of Bloom also include one of the most popular website builder Divi at no extra cost. Plus, you also get its other products - Extra and Monarch.

With Bloom, you have the peace of mind of a 30-day money back guarantee on your purchase. Try Bloom risk-free for 30 days. If you're not happy with Bloom, you can ask for a full refund within the guarantee period. Get started with Bloom using the link given below.

OptinMonster Popup Plugin for WordPress


OptinMonster is one of the best popup builders for WordPress websites. It is a powerful lead generation tool that helps website owners capture leads, trigger popups, and grow their online businesses.

It makes it easy for website owners to create beautiful and highly converting popups - lightbox, floating bars, scroll boxes, gamified wheels, exit intent detection and more.

It comes with an incredibly easy-to-use drag and drop builder that helps design an attractive popup without any coding experience. With pre-built templates, users can quickly create a popup to match their website design.

It also helps to test different popup variations with the A/B testing feature. This helps website owners to increase their lead capture rate and maximize the effectiveness of their popups.

In addition, OptinMonster also offers advanced features such as page level targeting, exit intent technology, and more, which helps website owners to better segment their audience and deliver the right message to the right people.

It also provides powerful analytics and reporting features to help you track your popup performance. You can easily analyze which popups are generating the most leads, and which are underperforming. This data can be used to make changes and optimize your popups for better performance.

key features

  • Popup Templates: It offers 100+ templates that can be easily customzied to suit your brand needs.
  • Triggers: It supports popular triggers that brings more conversion - exit intent, page level targeting, and more.
  • Popup Types: It offers popular popups such as  lightbox, floating bars, scroll boxes, gamified wheels and more.
  • A/B Testing: You can test multiple variation of popups to find the one that is bring more conversion in the form of leads and sales.
  • Integration: You can integrate OptinMonster with third-party applications and tools like Zapier, Salesforce, Aweber, GetResponse, ActiveCampaign, HubSpot and more.
  • Analytics: You can analyze clicks, views and overall conversion rate for each of your popups.

pricing plan

OptinMonster offers the following pricing plans - Basic ($9/month), Plus ($19/month), Pro ($29/month) and Growth ($49/month).

OptinMonster offers a 14 day money back guarantee on your purchase. During 14 day guarantee period you can try its features to see whether it is the right WordPress popup plugin for you or not. Try it risk-free using the link given below.

What are WordPress Popup Plugin?

Popup plugins are a great way for online businesses to increase their customer engagement and boost sales. These are plugins built for WordPress websites that allows you to create popup messages that appear on a website or blog.

They are especially designed to capture the attention of visitors and encourage them to take action.

WordPress popup plugins can be used to advertise sales and discounts, display special offers, and even promote upcoming events. They can also be used to capture customer information, such as their name and email address, to build a customer database by offering valuable freebies like an eBook, checklist, how-to guides or videos.

Popup plugins are easy to install. You can install popup plugins like any other regular WordPress plugin.

Most popular popup plugins offers ready-made templates that can be customized to create unique messages that appeal to your target audience. You can also set up popup plugins to display on specific pages or posts, or to appear in response to certain actions taken by visitors.

If you are looking for a way to increase customer engagement and boost sales, popup plugins are an excellent choice.

How to Choose the Best WordPress Popup Plugin?

Whether you are trying to build a list of email subscribers, display current offers, promote exclusive content, or just provide a better user experience, a WordPress popup plugin can be an invaluable tool for your website.

However, before you start looking for a popup plugin, I would advise you to first analyze your needs. Think about what type of popup you need, what features you need, and what you’re trying to accomplish. Knowing what you need will help you narrow down your choices and make it easier to find the right plugin. 

But with so many WordPress popup plugins available, it can be difficult to choose the one that is best for you. To help you make the right decision, I am highlighting below some key points to consider when selecting the best WordPress popup plugin for your website:

  1. Functionality: Does the plugin provide all the features you need? Are there any limitations or restrictions? Are there any customizations or settings that allow you to tailor the popup to your website and visitors? Consider the plugin’s features and decide if it meets all of your requirements. 
  2. Compatibility: Does the plugin work with your current WordPress version? Make sure the plugin will work with your theme and plugins, and that it doesn’t conflict with other plugins you are using. 
  3. Ease of use: Is the plugin easy to use and set up? Look for a plugin that is intuitive and user-friendly and won’t require a lot of technical knowledge. 
  4. Support: Does the plugin come with adequate support? Make sure the plugin is well-maintained and updated, and that there is a reliable support system in place such as a help forum or FAQs. 
  5. Cost: Does the plugin have a free version that is suitable for your needs, or do you need to pay for a premium version? Consider the cost of the plugin, and decide if it is worth the investment. 

Once you have considered all of these points, you should be able to make an informed decision about the best WordPress popup plugin for your website. With the right plugin, you can create an effective and engaging popup that will maximize the user experience on your website.

Wrapping Up

If you are an online business or eCommerce store owner, you know that the success of your business website built on WordPress CMS depends on the ability to attract customers and build an email list.

To do this, the right marketing tools are essential and that's why many store owners turn to WordPress Popup plugins.

I would recommend you to try OptiMonk as it is completely free with basic features for beginners. Once you start getting results from your free account, you can upgrade later to the premium account.

Get started with OptiMonk today.

OptiMonk is the best free WordPress popup plugin to boost your online sales and grow your email list. The free plan by OptiMonk allows you to add 1 domain and 15000 pageviews per month. Get started with the free plan using the link given below.

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Deepak Choudhary

Deepak Choudhary is the founder of He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.