What is Social Proof and How to Use it to Grow Your Business?

| | March 22, 2024

Social proof reviews are a powerful tool for businesses to leverage in order to influence consumers’ purchase decisions. In a world of often-overwhelming information, social proof reviews provide customers with a reliable source of information to inform their decisions.

Customers who take the time to leave reviews can be seen as more credible, reliable, and trustworthy. This can help to increase the credibility of a brand, generate more sales, and improve customer loyalty.

Whether a potential customer is researching a product online or considering a purchase in a store, they may be looking for evidence from other people that the product is worth buying. By giving customers access to verified user experiences, social proof reviews can give them the confidence to make a purchase.

In this article, we will answer what is social proof, what are the best social proof tools in the industry and how businesses can use social proof tools to bring more sales and leads.

Let's get started.

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Social Proof

What is Social Proof?

In the digital age, customers rely increasingly on the opinions of other customers when deciding whether to buy a product. If a product has a lot of positive reviews, customers are more likely to buy it. This is known as ‘social proof’.

It is an important concept for business websites selling products online. It is a way of showing potential customers that others have used their products and services, and that they can be trusted. 

In other words, it is a way of showing potential customers that other people have found success and satisfaction with the products being sold.

When potential customers see that other people have found success with a product or service, they are more likely to feel comfortable and trust the product or service.

This is why social proof is so important for sites selling products online. It can help to create credibility and trust with potential customers.

Social proof can come in many forms, such as customer reviews, testimonials, case studies, and media coverage. Seeing real people who have experienced success with the product or service is a great way to help potential customers feel comfortable with making a purchase.

Many business websites also use social proof in the form of awards, certifications, or endorsements. These can be from industry leaders, media outlets, or even customers. 

Seeing that a product has been recognized by an authoritative source can also be a great way to create trust with potential customers.

Social proof is also important in the way it influences customer behavior. People often like to imitate what they see others doing. When potential customers see others using the product and having success with it, they are more likely to make the same choice.

Benefits of Social Proof

Above I have explained - what is social proof. In this section, I will highlight what are the benefits of using social proof such as reviews, ratings and testimonials on your website.

Social proof is a powerful marketing tool that can help e-commerce websites grow their businesses and increase sales.

It is the idea that people tend to do what other people are doing, especially when it comes to buying products and services online. By leveraging social proof, e-commerce businesses can increase their customer base, build trust, and boost their bottom line.

Here are the main benefits of using social proof in an eCommerce website:

  1. Increased Trust: Social proof helps boost the trust level of visitors to your website. By displaying customer reviews, ratings, or other forms of social proof, you can create an environment of trust and reliability in your online store. This can lead to higher conversion rates and increased sales.
  2. Improved Visibility: Social proof can also help you improve your visibility in the online marketplace. When customers leave reviews and ratings, you can promote the positive feedback and use it to create a strong reputation for your business. This can lead to more organic traffic and increased sales.
  3. Increases Engagement: Social proof can also help you engage with customers more effectively. You can use customer reviews and ratings to promote products, services, and other content in a way that encourages customers to interact with your website. This can lead to higher customer engagement and ultimately more sales.
  4. Improved SEO: Social proof can also help your website improve its SEO. When customers leave positive reviews and ratings, search engines take notice and reward your website with improved rankings. This can lead to more organic traffic and higher SEO rankings, which can result in more sales.

Overall, social proof is an effective marketing tool for websites looking to generate more leads and sales. It can help build trust, improve visibility, increase customer engagement, and boost SEO rankings.

By leveraging this powerful tool, you can increase your customer base, build a strong reputation, and boost your bottom line.

Types of Social Proof

Social proof is a powerful marketing tool that can help businesses gain credibility, trust, and visibility. It’s the idea that when people see others taking an action, they’re more likely to take that action themselves.

For example, if you see a lot of people buying a product, you’re more likely to buy it yourself.

So, what kind of social proof can businesses display on their websites? Here are six types of social proof that businesses can display on their websites.

  1. Customer Testimonials: Customer testimonials are another type of social proof to show potential customers that others have had a positive experience with your business. They are usually written in the form of a short story about how a customer enjoyed using a product or service.
  2. Ratings and Reviews: These are another great way to show potential customers what others think of your product or service. You can encourage customers to leave reviews on popular review sites, or you can offer customers the opportunity to rate your products and services on your own website.
  3. Endorsements: Endorsements are also a great way to show that well-known individuals or organizations have endorsed your product or service. You can collect endorsements from celebrities, influencers, industry experts, or even other businesses.
  4. User-Generated Content: User-generated content (UGC) is a great way to show potential customers how your customers are using your product or service. You can encourage customers to share their photos, videos, or stories about their experiences.
  5. Social Media Mentions: Social media mentions are a great way to show potential customers that people are talking about your business. If people are tagging your business in posts or commenting on your posts, it shows that you’re an active presence in the social media world.
  6. Awards and Recognition: Awards and recognition show potential customers that your business is reputable and has a good track record. If you’ve received accolades from reputable sources, it can help give your business credibility.
  7. Influencer Endorsements: Influencer endorsements are another great way to use social proof. If an influencer endorses your product or service, it can be a great way to get more attention and show potential customers that your product or service is trusted and used by people they know and trust.

By displaying the right kind of social proof on your website, you can help give your business credibility and trust from potential customers. It’s a great way to build trust and visibility for your business.

Social Proof Examples

When it comes to social proof, there is no one-size-fits-all approach. Different types of businesses can leverage different types of social proof to increase their credibility.

Whenever I buy any product, whether physical or digital products, I always like to go through the ratings and reviews of real users. And even video testimonials. These social proofs help me in buying the right product for myself.

That being said, here are some of the most popular social proof examples: 

At Diet Doctor, you will find an array of resources to help you navigate the journey to better health. To start, Diet Doctor provides an in-depth look into how to eat a healthy diet, advice on how to practice mindful eating, and evidence-based nutrition information. 

Diet Doctor Users Review

Source: Diet Doctor

In the Home Page of Diet Doctor, you can see testimonials from its happy customers. These testimonials from customers outlines their positive experience with products of Diet Doctor - "I feel better than ever!", "I feel 30 years younger than I am!".

These endorsements show potential customers that you have satisfied customers that are willing to stand behind your product or service.

Jasper AI is one of the best artificial intelligence-based content writing tools for writers, marketers, and businesses that want to create high-quality content quickly and easily. You can create eBooks, blog posts, stories, marketing ad copies, product descriptions and more.

Jasper Video Testimonial

Source: Jasper

Jasper has included the number of users that are currently using its platform to create content, plus, it has also added video testimonials which works great in driving more conversion.

Video testimonials help to build trust with potential customers, as they hear real-life stories from people who have already used the product or service. This helps to build credibility and social proof, leading to a higher chance of conversion.

Brevo (formerly Sendinblue)

Brevo is one of the best email marketing services available today. From its user-friendly interface to its robust feature set, Brevo provides an intuitive, comprehensive solution for businesses looking to reach their customers and prospects.

Plus, Brevo offers a completely free plan for beginners where they can collect up to unlimited subscribers and send 300 emails/day for free.

Brevo Reviews and Ratings

Source: Sendinblue

Brevo in its Home Page clearly mentioned the fact that they have been named as one of the top 100 software companies and rated as the best marketing automation platform.

Plus, it has also displayed its real users ratings on third-party review platforms.

Furthermore, they are also displaying accolades and awards Brevo has received from multiple platforms.

These social proofs has helped Brevo to establish itself as a trusted brand that offers quality -email services. Learn more about this email tool here - Brevo review.

Social proofs such as awards & recognition, and reviews and ratings on third-party review platforms like Trustpilot, G2 and Capterra helps in building trust and reputation, increase visibility and attract new customers.

Frequently Asked Questions

Q1. What is social proof in marketing?

Ans. Social proof in marketing refers to the social validation that a product has gained through popularity and use. It basically means people are more inclined to buy an item if other people have already done so, even if they haven’t personally tried it out for themselves.

Q2. Which is the best social proof tool?

Ans. ProveSource is the recommended social proof tool to build trust and credibility with your customers. You can display real-time social proof to your site visitors and encourage them to sign up for your email list or make a purchase. It also offers a completely free plan for beginners.

Q3. Which social proof is the most powerful?

Ans. Testimonials are the most popular and effective forms of social proof. By displaying a positive review from a satisfied customer, you’re showing potential customers that your product or service is worth investing in.

Q4. Does social proof increase conversions?

Ans. According to recent studies, 75% of customers believe that others who bought an item are genuine and authentic reviews. It's been found that this belief leads to an increase in conversion rates as well as sales conversions.

Wrapping Up

Using social proof can be a powerful tool to help drive more sales and conversions on your website.

I hope by going through this article, now you know what is social proof and what are its importance to online businesses. 

By showcasing customer reviews, ratings, user-generated content, influencer endorsements, and customer testimonials, you can demonstrate that people have had a positive experience with your product or service – which can help convince potential customers to make a purchase.

If you haven't yet started implementing social proof on your website, I would recommend you to get started right away.

And the best social proof software that I would recommend to you would be - ProveSource.

You don't need to pay anything to use ProveSource as it offers a completely free plan for first time users. No credit card is required to join the free plan. Sign up for the free plan using the link given below.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.