Avoid These 11 Affiliate Marketing Mistakes to Make More Sales

| | September 14, 2023

Affiliate marketing is a way of earning money through online marketing. It is done by referring the products or services to other people and getting a commission on each sale that they make. 

As a beginner, it can be difficult to get started in affiliate marketing, but there are some common mistakes that you can easily avoid.

In this article, I am going to highlight some important affiliate marketing mistakes that are commonly made by affiliate marketers and how to avoid them.

Let's get started.

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11 Important Affiliate Marketing Mistakes

1. Not Having a Solid Plan


When you're first starting out in affiliate marketing, it's easy to get caught up in the excitement of it all and not take the time to develop a solid plan.

But without a plan, it's easy to get off track and make mistakes that can cost you money and time.

So take the time to sit down and develop a clear plan for your affiliate marketing business. 

Decide what your goals are, what strategies you'll use to achieve them, and what you need to do on a daily and weekly basis to make your plan a reality.

When you're first starting out with affiliate marketing, it's easy to just go with the flow and not have a plan. However, this is a mistake. You need to have a plan for your affiliate marketing business, so you know what you're doing and what your goals are. Otherwise, you'll just be wasting your time and not making any progress.

You can also make use of our Blog Planner to keep track of your affiliate marketing blog progress. It can help you to:

  • Keep track of your daily, weekly and monthly targets and achievements
  • Manage your blog post ideas, do competition analysis, 
  • Blog post planner to structure your article outline
  • Important checklist to follow before publishing your blog article
  • Manage month-wise blogging expense and income
  • And many more features

2. Not Promoting Relevant Products

Relevant product

One mistake you can make as an affiliate marketer is promoting products that aren't relevant to your target audience.

For example, if you're running a blog about personal finance, you wouldn't want to promote products like weight loss supplements or teeth whiteners.

Instead, you would want to find affiliate products that would be relevant to your audience, like financial planning software or books about investing.

So, if you promote products that your audience is not interested in, they will not be likely to make purchases from you.

That is why it is very important that you only promote affiliate products that are relevant to your audience.

3. Promoting Too Many Affiliate Programs

Promoting Many Affiliate Programs

The affiliate marketing industry is very competitive. There are literally thousands of affiliate programs out there, all vying for attention from potential affiliates.

When you're just starting out, it can be tempting to sign up for as many programs as possible, in the hope that one of them will eventually pay off.

If you're a beginner, I would advise you to refrain from making this mistake as promoting too many affiliate programs at the same time is one of the surefire ways to fail at affiliate marketing.

  • When you promote too many affiliate programs, you're essentially spreading yourself too thin.
  • You're trying to promote too many products, in too many different niches, to too many different people. As a result, you're not able to focus on any one program, or any one niche.
  • Promoting multiple affiliate programs can lead to confusion for your audience. If they see you promoting multiple programs, they may not be sure which one to sign up for or they may get confused about the different benefits each program offers.
  • If you're just getting started in affiliate marketing, it's best to focus on just one program until you've mastered the basics. Once you've got a good understanding of how affiliate marketing works, you can then start to promote multiple programs and see which ones work best for you.

So, if you're serious about affiliate marketing, you need to focus on promoting just a few affiliate programs. Choose a few programs that you're passionate about, and that you feel you can really promote effectively.

4. Not Providing Value

Providing value

When you are promoting affiliate products, it is important that you provide value to your audience.

This means that you should not simply promote products that you think are cool or that you think will make you a lot of money.

Instead, you should promote products that you believe in and that you think will actually be helpful to your audience.

If you can provide value to your audience, they will be more likely to trust you and make purchases from you.

For example, you can provide value to your audience by creating helpful guides or tutorial videos based on the affiliate product you're promoting. The benefits of the product should be clearly visible in your content leaving no room for ambiguity.

By seeing value in your content, they will be more inclined to purchase the product you're promoting resulting in more affiliate commission for you.

5. Not Using Effective Call-to-Action

Not using Call-to-Action

Your call to action is what tells your readers what you want them to do, such as "click here to buy now."

If your call to action is weak or ineffective, you're not going to make many sales. Make sure your call to action is strong and clear so your readers know exactly what to do.

Thus, a call to action is designed to get people to take a specific action, such as subscribing to your email list, buying a product, or signing up for a free trial. 

Without a call to action, people will simply leave your landing page without taking any action, which means you've wasted all of your hard work driving traffic to that page in the first place.

If you're not using a call to action on your landing pages, you're missing out on a huge opportunity to increase your conversion rate and boost your affiliate commissions.

Here are 3 reasons why having a call to action on your landing page is so important:

  1. A call to action helps you focus your visitors' attention on what you want them to do.

    When you include a call to action on your landing page, you're essentially telling your visitors what you want them to do next. Without a call to action, your visitors will have to figure out for themselves what they should do next, which can be confusing and frustrating. By including a call to action, you can focus your visitors' attention on the most important thing you want them to do, which increases the likelihood that they'll take that action. 
  2. A call to action makes it easy for your visitors to take action.

    If you want people to take action on your landing page, you need to make it as easy as possible for them to do so. A call to action does just that by providing a clear and concise instruction that tells people exactly what they need to do. Without a call to action, people may not know how to take the next step, or they may be hesitant to do so because they're not sure what will happen. 
  3. A call to action can increase your conversion rate.

    Your conversion rate is the percentage of people who take the desired action on your landing page.

    For example, if you have a landing page with a call to action to subscribe to your email list, and 100 people visit that page, but only 10 people subscribe, your conversion rate is 10%.

    If you don't have a call to action on your landing page, your conversion rate will be lower because people will be less likely to take action. 

Thus, including a call to action on your landing page is an easy way to increase your conversion rate and boost your affiliate commissions. If you're not using a call to action on your landing pages, you're missing out on a valuable opportunity to increase your conversion rate and earn more affiliate commissions.

Here are some tips for creating an effective call to action on your landing page: 

1. Make it specific 

Your call to action should be specific to the product you're selling. Don't just say "click here to buy" - say "click here to buy our new product." 

2. Make it compelling 

Your call to action should be something that will make people want to buy your product. "Click here to buy our new product" is not nearly as compelling as "click here to buy our new product and get a 50% discount." 

3. Use strong language 

Your call to action should be in language that is strong and persuasive. "Buy now!" is much stronger than "click here to buy." 

4. Use a button

Make your call to action stand out by using a button. People are more likely to notice and click on a button than they are to click on a link. 

5. Use a color that stands out 

Make sure that your call to action button is a color that stands out from the rest of your page. A bright color will attract more attention than a dull one. 

By following these tips, you can make sure that your call to action is effective and that you're getting the most out of your landing page.

6. Not Tracking Results

Track results

As an affiliate marketer, it is important that you track your results so that you can see what is working and what is not.

If you do not track your results, you will not be able to improve your marketing efforts.

If you're not tracking your results, you're not doing affiliate marketing right. You need to know what's working and what's not so that you can make changes and adjustments as needed.

There are a number of different ways to track your results, but one of the best is to use a link tracking software like Pretty Links.

An affiliate marketing tool like Pretty Link can help you to:

  • Convert your ugly and long affiliate link into a short, branded links that drives more clicks. If you want to know more, check out my article - 
  • Group, organize and track your affiliate links
  • Know affiliate link of which products are getting more clicks. By measuring clicks, you can pay more attention to products that are not yielding any results for you.

This type of software will track clicks and other important data so that you can see what's working and what's not so that you can focus your time and money on the strategies that are most effective.

7. Not Having a Separate Landing Page

Use Landing Page

It can be tough to be an affiliate. You have to promote different products, often from different companies, and keep track of which product is selling well and which isn't. It can be easy to get lost in the shuffle and end up promoting products that don't make you any money.

A landing page is a page on your website that's designed to promote a specific product. It should include information about the product as well as a call to action (CTA) that encourages visitors to buy the product.

That's why it's important to have a separate landing page for each product you're promoting. That way, you can focus on promoting the products that are selling well and making you money.

There are a few things you should keep in mind when creating your landing pages.

First, make sure the page is focused on the product you're promoting. Don't try to promote too many products on one page. 

Second, make sure the page is easy to navigate. Don't make your visitors search for the product they're looking for. 

And Third, make sure the page is mobile-friendly. More and more people are using their phones to browse the web, so you want to make sure they can easily view your page on their phone.

If you're promoting more than one product as an affiliate, you should have a separate landing page for each product.

If you don't have a separate landing page for each product you promote, you're missing out on a chance to convert more visitors into buyers.

Follow these tips and you'll be able to create landing pages that are effective and make you money.

8. Not Promoting High-Ticket Products

Sell high ticket products

As an affiliate, it's important to promote high-ticket affiliate products.

High-ticket products are those that cost more money to their customers and they're also the products that generate the highest commissions.

For example, let's say you promote a product that costs $100. If you earn a 10% commission on each sale, you'll earn $10 per sale. To make $1000 in affiliate commission, you would need to make 100 sales.

Now, let's say you promote a product that costs $1,000. If you earn the same 10% commission, you'll earn $100 per sale. Since you're earning $100 per sale, you would only need to make 10 sale to reach the $1000 mark.

As you can see, promoting high-ticket products can be very lucrative. Not only do you earn a higher commission on each sale, but you also need to sell fewer products to make a significant income.

Thus, promoting high-ticket products can make you a lot more money in the long run, so make sure you're promoting products pays good commission.

9. Not Building an Email List

Not building an email list

One of the best ways to make money as an affiliate marketer is to build an email list. An email list allows you to promote products to people who have already shown an interest in what you're promoting.

When you have an email list, you can promote products to your subscribers on regular basis and make sales even if they don't visit your blog or website. Make sure you're building an email list from day one so you can start making more affiliate sales.

However, many affiliate marketers make the mistake of not building an email list. This can be a costly mistake, as it can lead to missing out on potential customers and sales.

Building an email list is not difficult, and there are a number of ways to do it. You can start by joining
free email marketing services such as Sendinblue and adding a sign-up form to your website or blog.

To grow your subscriber base rather quickly, you need to offer something valuable as lead magnet to your visitors. For example, you can create eBook, guides or checklist using free graphic tools like Canva and offer it your visitors using the email opt-in form. Visit Canva.

Or you can use Designrr to repurpose your existing content into eBooks. For example, you can convert your popular blog articles into eBooks and offer it to your visitors in return for their email address. Get Designrr lifetime deal here.

Thus, if you are not already building an email list, now is the time to start. It can be a valuable asset for your affiliate marketing business.

Sendinblue is one of the best email marketing tool that offers a completely free plan where beginners can collect unlimited subscribers and send 300 emails everyday.

10. Not Offering Bonuses

Offering bonuses

It's no secret that bonuses can be a great way to attract and retain affiliates. In fact, offering bonuses is often one of the first things that successful affiliates do to make huge sales and commissions.

Not offering bonuses while promoting an affiliate product is one of the most common affiliate marketing mistakes. Here's why you must start offering bonuses to your target audience:

1. Bonuses Attract More Customers

Let's face it, everyone loves getting a bonus. And when it comes to affiliate marketing, bonuses can be a great way to attract new customers. In fact, studies have shown that customers are more likely to sign up for a program if they know they'll be getting a bonus.

2. Bonuses Help You Build Relationships

Another reason why you should offer bonuses is because they can help you build relationships with your customers. When you offer a bonus, you're essentially saying that you value your customers. This type of gesture can go a long way in building trust and rapport.

And, when you have strong relationships with your customers, they'll be more likely to buy your products and services in the future.

So, if you're not currently offering bonuses to your affiliates, now is the time to start. Offering bonuses like eBooks, reports, or video courses can increase the likelihood that people will buy the products you're promoting.

11. Giving Up Too Soon

Don't give up

When you're an affiliate marketing newbie, it's easy to get discouraged and give up too soon. After all, the learning curve is steep and the competition is fierce. But if you quitting affiliate marketing now, you're making a big mistake.

Giving up too soon is one of the most common and costly affiliate marketing mistakes. It's a mistake that will cost you time, money, and a lot of opportunity.

When you give up on affiliate marketing, you're giving up on a proven and effective way to make money online. Affiliate marketing is a multi-billion dollar industry, and it's growing every year. There's a reason why so many people are successful with affiliate marketing - it works.

If you're thinking about giving up on affiliate marketing, don't. Here's why:

1. You're Not Seeing Results Right Away

One of the biggest reasons why people give up on affiliate marketing is because they don't see results right away. They think that because they're not making sales immediately, it must not be working.

This couldn't be further from the truth.

Just because you're not making sales right away doesn't mean that affiliate marketing isn't working. It takes time to build an audience, generate traffic, and make sales.

If you're not seeing results right away, don't give up. Stay the course and you will see results.

2. You're Not Making Enough Money

Another reason why people give up on affiliate marketing is because they're not making enough money. They expect to make a full-time income from affiliate marketing, but it doesn't happen overnight.

It's important to remember that affiliate marketing is a business. And like any business, it takes time to grow and generate a full-time income.

If you're not making enough money with affiliate marketing, don't give up. Stick with it and you will eventually start earning a full-time income.

3. You're Not Getting Enough Traffic

One of the biggest challenges with affiliate marketing is generating traffic. If you're not getting enough traffic to your website or blog, you're not going to make any sales.

There are a number of ways to generate traffic, and it can take time to find the methods that work best for you. But if you give up too soon, you'll never know if you could have been successful.

4. You're Not Doing It Right

Another reason why people give up on affiliate marketing is because they're not doing it right. There's a lot to learn about affiliate marketing, and it's easy to make mistakes.

If you're not seeing the results you want, it might be because you're not doing it right. But instead of giving up, take the time to learn and correct your mistakes.

5. You're Not Motivated

Finally, one of the biggest reasons why people give up on affiliate marketing is because they're not motivated. If you're not motivated to work hard and stay focused, you're not going to be successful.

Affiliate marketing is a business, and like any business, it requires hard work and dedication. If you're not motivated to put in the work, you're not going to be successful.

Giving up on affiliate marketing is a mistake. If you're thinking about giving up, don't. Stick with it and you will eventually start seeing great results.

Wrapping Up

I have tried to highlight all the important affiliate marketing mistakes that newbie affiliates experiences when they're just starting their affiliate marketing journey.

If you're also new to affiliate marketing, make sure to not make these mistakes.

Avoiding these affiliate marketing mistakes will help you to be more successful in your affiliate marketing efforts. If you can avoid these mistakes, you will be on your way to making more sales and conversion.

Last but not least, a lot of affiliate marketers make the mistake of not learning from their mistakes. They make a mistake and then they don't learn from it. As a result, they keep making the same mistakes over and over again. Avoid these mistakes and you'll be well on your way to making more affiliate sales.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Blogging, WordPress, SEO, Passive Income, and more.