Unbounce Review 2024: Is it the Best Landing Page Builder?

| | March 21, 2024
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Unbounce in a Nutshell

Unbounce Review

Excellent: 4.8 / 5


  • The best landing page builder
  • Create custom landing page with no coding
  • Easy to use drag and drop editor
  • Smart Traffic, an AI feature to boost conversion
  • A/B test pages to see what is working for you
  • 100+ high-converting landing page template
  • Landing page examples and tutorials


  • Price may be high for beginners
  • Customer support may be improved

Bottom Line

Unbounce is one of the best landing page builders that creates conversion-focused pages with only one major goal in mind - more sales and more leads. The 100 plus ready-made templates gives you the ability to create almost any type of landing page quickly and easily. These templates are easily customizable with its built-in drag-and-drop builder.

In this Unbounce review, you’ll know how to use Unbounce platform to boost your marketing efforts and also explain its best features, benefits and pricing plans.

Price: $80/month (Launch Plan), $120/month (Optimize) and other high-end plans.

Free Trial: All the paid plans of Unbounce offer a free 14-day trial. During the free trial, you can test and try all the features to see whether it works for you or not.

Special Offer: For a limited time, readers of TechnicalWall.com are eligible for an exclusive 20% discount on Unbounce for the first three months. Claim your discount using the link given below.

Landing pages are a must for businesses looking to boost their marketing campaigns.

One can create a landing page in a website also but it does not offer clutter-free experience to your target audience. A website has too many distractions - sidebars, navigation, too many links, related posts and others.

What type of landing page boost conversions?

A standalone landing page that is designed with only a single focus or goal is what a business needs to boost their sales.

And Unbounce does exactly that.

If you want to drive-in more sales or leads for your business, I would recommend you to use Unbounce.

In this review, you’ll learn what is Unbounce? Is it worth it? Can it help you boost your marketing goals?

Read the Unbounce review till the end and you’ll get answers to all these questions and more.

Note: This article contains affiliate links which means we make a small commission at no cost to you if you end up signing up to Unbounce. However, this certainly didn’t stop me from sharing the good and the bad. See our Privacy Policy and Disclaimer for more info.

Unbounce Review: Overview

Unbounce Landing Page Builder

Unbounce is an easy-to-use drag-and-drop builder that lets you create and publish conversion-focused landing pages quickly.

It was launched in 2009 and has around 175 employees with offices in Canada, Vancouver and Berlin. It is one of Canada’s fastest-growing tech companies. 15000 brands - Helix, Campaign Monitor, Zola, Office Vibe among others, have already used this platform to boost their business.

Since its launch, it has quickly grown to become one of the best landing page builders in the industry.

Let’s see what types of businesses can use Unbounce to boost their marketing campaign.


Online store pages are great for allowing customers to explore products and prices but they have too many distractions. 

Whereas landing pages built with Unbounce have only one goal in focus - sales. It allows you to drive traffic to custom-built landing pages that results in more clicks and sales.


Saas companies can use Unbounce to create pages that easily drive lead generation to market their products. 

They normally launch products that require users to pay on a monthly basis. 

To lead customers to subscribe to their products, companies can create high-converting relevant product pages with Unbounce that offer free trials, demos and lead generation capabilities.


Agencies can use Unbounce to boost marketing campaigns for their clients. They can easily create high-converting, on-brand landing pages that suit their marketing objectives.

Worried about client management and campaigns, Unbounce has also taken care of it.

It has a built-in client management solution covering the following features:

  • Enable email notifications to clients whenever a lead is captured.
  • Manage multiple clients
  • Mange landing page, popups and sticky bars by campaign
  • Secure your clients campaign with multi-user permissions


If you’re depending on PPC ads to drive traffic to your sales page, your landing page can make or break your sales goal.

You can get traffic from PPC ads but if you’re not driving them to the most relevant page then you can’t achieve your marketing goals.

Unbounce can help you create landing pages that match with your ad copy. With less distraction and fewer links on the page, you can expect visitors to take action like - clicking on your main CTA or signing up to your offers. It will help you lower down the cost of your ad campaign.

You can also use the Dynamic Text Replacement feature that swap out headlines and text on your landing pages to match exactly what each visitor is searching for. You can also run A/B tests on your offers, landing page design, forms and others to get better conversion rates.

Email Marketing

Research shows that for every $1 spend on email marketing there is a return of $42. Creating an email list is definitely a great asset for your business.

59% of emails are opened on mobile devices. So, if you’re using email marketing to drive sales for your business, you must ensure that your landing page is mobile-responsive and contains relevant offers for your users.

The landing page templates offered by Unbounce are quick to load and look equally beautiful in different devices - desktop, tablet and mobile.

You don’t have to create different landing pages for different customers. The Dynamic Text Replacement can personalize your email messages as well.

Using this feature, your email copy and landing page can easily match your user’s name, company or location giving your user a completely personalized experience. And believe me, these features really help in converting your subscribers into customers.

Special Offer: For a limited time, readers of TechnicalWall.com are eligible for an exclusive 20% discount on Unbounce for the first three months.

Key Features of UNBOUNCE

  • Create distraction-free landing pages that have only one specific goal - to increase your conversion-rate.
  • Easily add high-resolution images of your products, video backgrounds and parallax scrolling with its drag-and-drop builders.
  • Add a customer review widget and call to action like the Buy Now button to drive more clicks.
  • Insert pop ups just at the right time to capture visitor emails for lookalike audience building and targeting.
  • AI powered optimization Smart Traffic to create amazing campaigns, smarter content, and more interesting visitor experiences.
  • Personalize email marketing campaigns for your subscribers.
  • Display relevant offers based on your visitors' activity using popups and sticky bars.

So far what we have learned above, you can see that the possibilities are endless with Unbounce.

How Unbounce Works?

To try Unbounce, you can join the 14-day free trial here - Unbounce Free Trial + 20% OFF.

After you login to Unbounce, you can start creating your page by choosing from 100 plus pre-designed landing page templates. These templates come free with each Unbounce plan.

The templates are easily customizable. The drag-and-drop editor enables you to change or edit each element of your page.

The page can be edited to match your brand. Add a logo, update the fonts, change the color of the page to match with your brand.

Each page that you create with Unbounce looks equally stunning in different devices. Your landing page is optimized for mobile devices as well.

After creating your landing page, you need to complete the following essential steps:

  1. Connect your landing page with your business domain
  2. Add Google Analytics to track your visitors and action taken by them
  3. Integrate with email marketing tools like HubSpot, Salesforce, Aweber and others to pass on your captured leads

After completing the above steps, check your landing page copy for spelling or grammar or punctuation error, check whether your email capture forms are working properly and others.

Now you’re ready to hit the PUBLISH button.

Why I Recommend Unbounce?

Reason 1: No need to hire developers

Unbounce lets you create high quality and conversion-focused pages quickly and easily without needing help from developers.

The 100 plus ready-made templates are coded keeping in mind the best practices to convert more visitors into sales or leads. All the pages that you create on Unbounce are mobile-responsive and very fast to load.

Reason 2: No design skill needed

Unbounce comes with 100 plus landing page templates that are designed to suit almost any type of business. 

The stylish modern template engages your customer to spend more time on your page. The more time a customer spends on a page, there is more chance of getting sales or leads.

You can use the templates as it is or make changes as per your requirements with its built-in editor. No design skill is needed to make a professional looking landing page. To make any changes, you just need to drag an element inside the template and customize it.

Reason 3: Conversion-focused elements

Each template is loaded with power-packed features to bring in more conversion to your business. Some of these elements are:

  • Sticky bar to display offers to your customers at the right time, 
  • Popup bar to display sign-up form at the right time to capture their attention
  • Display limited time flash sale offers with popups 
  • Create Instagram contest with sticky bar
  • Offer eBooks or Brochure to collect leads
  • Offer discounts to visitors who gives you their email addresses
  • Webinar registration, calendar reminder, content download, new listing and many more

Unbounce Pricing: How Much Does It Cost?

If you’re looking for free plans, I am sorry to say that there aren’t any. However, you can use the 14-day free trial to try any of the following paid plans:

Launch Plan: It costs $80 per month. This plan supports up to 500 conversions, supports up to 12000 visitors and 1 connected domain.

Optimize Plan: It costs $120 per month and includes 1000 conversions, supports up to 30000 visitors and 3 connected domains. 

Accelerate Plan: It costs $200 per month. This plan is best for agencies or companies looking to boost their fast-growing businesses. The plan includes 2000 conversions, supports up to 40000 visitors and 7 connected domains.

Scale Plan: It costs $300 per month. 3000 conversions, 50000 visitors and 15 connected domains are included in this plan.

Features common to all the four plans are:

  • Create unlimited landing pages
  • Mobile-responsive drag and drop builder
  • Create unlimited popups
  • Create unlimited sticky bars
  • Supports clients sub-accounts to manage all your customers from a single account
  • 100+ fully customizable templates
  • Real-time conversion analytics like traffic, conversion rate and more
  • 850000 copyright-free images from Unsplash
  • Support lead integrations with popular platforms like Aweber, ConvertKit, Salesforce and others
  • 2-factor authentication (2FA) and Google single sign-on (SSO) to secure your account

Special Offer: For a limited time, readers of TechnicalWall.com are eligible for an exclusive 20% discount on Unbounce for the first three months.

Unbounce Alternatives

In this Unbounce Review, I have tried to explain all its important features and benefits that can boost your business.

However, Unbounce is not the only choice. There are many other popular landing page builders also. Below I have mentioned some of the Unbounce Competitors you may try. Choosing a landing page builder depends on personal preferences and your business needs.

Price is another factor that may lead a customer to choose one landing page builder over another.

Some other popular alternatives of Unbounce are:

My Verdict: Is Unbounce Worth it?

In my opinion, Unbounce is the best tool one can use to boost sales for their business.

Whatever may be your business - eCommerce, SaaS, Agency, Education, Finance & Insurance, anyone can take advantage of this platform to create conversion-focused sales pages.

The platform is very intuitive to use. The easy-to-use drag and drop builder can customize the pre-built templates to reflect the look and feel of your brand.

Features like Dynamic Text Replacement, Popups, Sticky Bars, Smart Traffic powered by AI, 100 plus free templates and others, make Unbounce unbeatable.

Landing pages created on Unbounce can drive sales and collect leads for products like software, clothing, electronics and even eBooks.

These are the reasons I recommend it as the perfect landing page builder.

Thanks for reading my Unbounce review. I hope you found it useful.

Get 14 days free trial and 20% off with the special link given below.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.