Thrive Themes vs ClickFunnels Review 2024: Which is Better?

| | March 22, 2024

In this blog article, we’ll be pitting two powerful sales funnel builders against each other: ClickFunnels and Thrive Themes

As businesses strive to create stunning websites that convert visitors into customers, choosing a funnel builder becomes crucial. 

Brace yourself for a comprehensive comparison that will give you the necessary information to make an informed decision. 

I have been doing affiliate marketing on this blog since 2019 and have been collecting leads and promoting affiliate products by creating conversion-focused funnel pages. 

By comparing these two funnel builders, Thrive Themes vs ClickFunnels, I will share their features, functionality, user interface, design flexibility, conversion-optimized templates, pricing, integrations, and customer support. 

I have left no stone unturned in sharing what value these two powerful platforms offer to their users. By the end of this article, you'll be able to discover which one is better for your business.

Let's get started.

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Thrive Themes vs ClickFunnels

ClickFunnels vs Thrive Themes Overview

ClickFunnels Logo

ClickFunnels at a glance

  • Done for you sales funnel templates
  • No need for third-party hosting
  • Easily sell products, coaching, memberships
  • Supports third-party integration
  • Excellent customer support & community
  • Price starts at $127/month
  • Offers a 14-day free trial
Thrive Themes Logo

Thrive Themes at a glance

  • Create conversion-focused WordPress site
  • You need a hosting account for your site
  • Landing page templates to create funnel to generate leads, sell courses or products
  • Supports third-party integration
  • Price starts at $299/year
  • Offers 30-day refund guarantee

ClickFunnels is an all-in-one robust marketing platform that offers a suite of features designed to create high-converting sales funnels effortlessly. On the other hand, Thrive Themes helps to create conversion-focused landing pages for WordPress websites. 

ClickFunnels boasts an intuitive drag-and-drop editor that empowers users to build sales funnels without any coding knowledge.

With its arsenal of pre-designed templates and seamless integration with popular email marketing providers, ClickFunnels offers an all-encompassing solution for building successful online sales funnels for lead generation, sales pages, membership sites, and more. 

While, Thrive Themes distinguishes itself by offering a suite of 10 different plugins and themes that seamlessly integrate into WordPress websites, allowing users to optimize their site's performance while maintaining full control over design customization.

Both platforms offer exceptional functionality and the ability to create pages that can drive conversion for your business. Both offer powerful features and tools to help you create effective funnels, but they have their differences.

ClickFunnels - Best for Creating Sales Funnels

ClickFunnels Sales Funnel Software

ClickFunnels is one of the most robust funnel builders I have seen. It has revolutionized the way businesses create and optimize their sales funnels

It enables users to create funnel pages with multiple steps, order bumps and upsells to bring revenue to your business. This functionality streamlines the customer journey, maximizing conversions and ultimately boosting revenue. 

One of the standout features of ClickFunnels is its all-in-one nature. Unlike Thrive Themes, where you had to work with multiple plugins to build funnel pages, ClickFunnels consolidates everything into a single platform

From landing pages, opt-in forms, and email marketing, to payment gateways and order forms, it provides a comprehensive solution. This not only streamlines your workflow but also eliminates the need for complex integrations.

Within ClickFunnels, you get a diverse range of funnel types to suit your specific business needs. Whether you're looking to generate leads, sell products, host webinars, or run membership sites, ClickFunnels has got you covered. 

With its pre-built funnel templates and customizable elements, you can effortlessly create complete sales funnels that align with your goals and objectives.

Plus, it also offers a detailed analytics tool to measure the performance of your funnels.

ClickFunnels Features

Here are some of the top features of ClickFunnels:

Drag and Drop Editor: It offers a user-friendly drag-and-drop editor that allows you to create conversion-focused funnels. No coding or design skills are required.

Pre-built Funnel Templates: ClickFunnels gives a wide range of professionally designed funnel templates for lead generation, product promotion, webinars, checkout pages, and more. You can choose a template that best suits your business and customize it to fit your brand. - 

A/B Split Testing: ClickFunnels allows you to split-test different elements of your funnels, such as headlines, images, layouts, and calls to action, to optimize your conversions. This helps you identify what works best and make data-driven decisions.

Upsells and Downsells: ClickFunnels is designed so you can easily add upsells and downsells to your funnels to increase the average order value. This feature allows you to offer additional products or services to your customers after they have made a purchase, maximizing your revenue potential.

Membership Site Functionality: ClickFunnels enables you to create membership sites and deliver exclusive content to your members. You can easily manage memberships, control access to content, and create a community around your products or services.

Email and Marketing Automation: ClickFunnels integrates with popular email marketing platforms like Aweber, ConvertKit, and others, allowing you to automate your email campaigns and follow-up sequences. You can set up email sequences based on customer behavior, send targeted offers, and nurture leads automatically. 

Funnel Sharing and Collaboration: ClickFunnels lets you share your funnels with team members, clients, or affiliates, making it easy to collaborate and work together on building high-converting funnels. This feature enhances productivity and facilitates effective teamwork.

Payment Gateway Integration: ClickFunnels seamlessly integrates with various payment gateways, including Stripe and PayPal, enabling you to accept payments directly through your funnels. This ensures a smooth and secure checkout process for your customers. - 

Analytics and Tracking: From the ClickFunnels Dashboard, you can get access to detailed analytics and tracking tools that give you insights into your funnel performance. You can track key metrics, such as conversion rates and revenue, and make data-driven decisions to optimize your funnels for better results. - 

Funnel Marketplace: ClickFunnels can also help you buy and sell pre-built funnels at its marketplace, allowing you to leverage the expertise of other ClickFunnels users and save time in building your own funnels from scratch. 

Affiliate Program Management: If you have an affiliate program, ClickFunnels has tools to help you manage and track your affiliates' performance. Easily set up commission structures, track sales, and pay your affiliates all within the platform.

These are just some of the top features that make ClickFunnels a powerful tool for creating different kind of funnels to grow your online business. 

Whether you're a solopreneur, small business owner, or digital marketer, ClickFunnels provides the necessary tools and functionality to help you generate leads, convert customers, and increase your revenue.

ClickFunnels Pricing

Depending on the number of websites and funnels you need, you can subscribe to Basic ($147/month), Pro ($197/month), and Funnel Hacker plan ($297/month).

A yearly subscription will save you more. For example, under a yearly subscription, the Basic plan will cost you only $127/month instead of $147/month.

Basic - This plan includes these features - 1 website, 20 funnels, 3 users, 1 domain, 10,000 contacts, sharefunnels, analytics, and more. You can add unlimited courses, pages, products, workflows, and email sequences under this plan.

Pro - It includes everything under the Basic. Additional features include - 100 funnels, 5 users, 3 domains, 25,000 contacts, and API access.

Funnel Hacker - Everything under the Pro is included here. Extra features included are - 3 websites, 15 users, 9 domains, and 200,000 contacts.

Although ClickFunnels pricing may seem on the higher side, the benefits it offers to your business are tremendous.

Get started with the 14-day trial here - ClickFunnels Free Trial

Thrive Themes - Creates Conversion-focused WordPress Websites

Thrive Themes

Thrive Themes is a suite of theme and plugins that enhances your website's performance.

These include Thrive Architect, a powerful page builder; Thrive Leads, an advanced email opt-in plugin; and Thrive Quiz Builder, a tool for creating engaging quizzes to drive user engagement, and many more plugins that I’ll tell you about later in this article.

Though it is a combination of many plugins and themes, and users might have to go through a bit of a learning curve to make use of it fully. However, as a user of Thrive Suite, I can assure you that you can easily build a working online business from your WordPress website.

One of its tools is Thrive Theme Builder, a full-fledged WordPress theme that works as a WYSIWYG WordPress editor with full front-end customization abilities.

You’ll get 290+ landing page templates to create almost any kind of page - a lead generation funnel, sales funnel, online course funnel, webinar funnel, and more.

For example, you can add opt-in forms to your website: ribbons, slide-ins, pop-ups, welcome mats, multiple choice, yes/no, etc., in just a couple of clicks to convert your site visitors into subscribers. 

If you’ve visited other pages of my site, you may have seen that I am offering eBooks to my visitors in return for their email addresses. The plugin behind these opt-in forms is Thrive Leads, a lead-generation plugin for WordPress websites.

Like ClickFunnels, you can easily create and sell online courses directly from your WordPress website. Plus, you can add countdown timers and ribbons to your site to create scarcity campaigns.

There are many more features to it. If you want to learn more, check out this link - Thrive Themes.

Thus, Thrive Themes wins hands down if you want to create a conversion-focused WordPress website for yourself.

Thrive Themes Features

Let’s check out all the important features that Thrive Themes offers:

Thrive Suite: It offers a comprehensive set of conversion-focused website design tools.

Thrive Theme Builder: Users can easily create visually stunning and highly effective websites without any coding or design skills required.

Thrive Architect: The suite includes a powerful visual editor called Thrive Architect, which allows users to customize every aspect of their website's appearance and layout with drag-and-drop simplicity. You also get access to 290+ landing page templates that can easily customized using Thrive Architect.

Thrive Leads: It enables users to build and manage their email lists with ease, using various opt-in forms, A/B testing, and targeting options.

Thrive Quiz Builder: This plugin helps website owners engage with their audience through interactive quizzes, boosting engagement and conversions.

Thrive Ultimatum: Users can create urgency and scarcity on their websites by adding countdown timers and evergreen campaigns, effectively increasing conversions.

Thrive Comments: It revolutionizes the way website owners interact with their audience by providing a feature-rich comment system that encourages engagement and social sharing.

Thrive Ovation: Users can collect and display customer testimonials on their website, building trust and credibility.

Thrive Apprentice: Uses can easily create online courses and membership sites, enhancing their revenue streams.

Overall, Thrive Suite offers a comprehensive suite of conversion-focused tools that empower website owners to create stunning, high-converting websites without the need for technical expertise.

Thrive Themes Pricing

Thrive Themes product can be purchased as a bundle called Thrive Suite which includes all of its themes and plugins. 

Thrive Themes membership is available as a yearly subscription ($299/year) as well as a quarterly subscription ($149/quarterly).

You get a 30-day money-back guarantee, all the plugins & themes, 24 by 7 support, access to Thrive University, and more.

You can also buy the individual plugins if you don’t have requirements for other plugins. For example, you can only buy Thrive Architect as a standalone product for by paying only $99/year.

Though you can buy individual plugins, I would advise you to try all the Thrive Suite plugins in combination as they allow users to create full-fledged business websites.

With 30 days full refund guarantee, you can get started with Thrive Themes risk-free. Try it today.

ThriveThemes vs ClickFunnels: Feature Comparison

Both Thrive Themes and ClickFunnels are two popular software platforms that cater to online businesses and marketing professionals. While they share common goals of enhancing website performance and generating leads, there are distinct similarities and differences between the two.

Both these platforms provide a comprehensive set of tools for building high-converting websites and sales funnels.

They offer drag-and-drop editors, pre-designed templates, and integrations with various third-party services. These features enable users to create visually appealing and functional websites without the need for coding skills.

However, the significant difference lies in their primary focus.

Let’s compare Thrive Themes vs ClickFunnels and see which one is best for your needs.

1. Platform Objectives

Thrive Themes focuses primarily on providing a suite of conversion-focused WordPress plugins, including tools for lead generation, A/B testing, sales pages, and more. 

On the other hand, ClickFunnels is a standalone platform dedicated to creating sales funnels, offering features like order forms, upsells, checkout pages, and email marketing automation.

2. Hosting Platform

While Thrive requires a self-hosted WordPress website, ClickFunnels is a fully hosted platform. This means that users of Thrive have more control over their websites but are responsible for hosting and maintaining their own sites. 

ClickFunnels users, on the other hand, have the convenience of relying on the platform for hosting and technical support. It is a better option for you if you’re not comfortable using WordPress.

3. Sales Funnel Builder

Both platforms offer a range of features and tools to help marketers build powerful funnels that drive more sales to their businesses.

Thrive Themes is known for its robust suite of conversion-focused WordPress plugins and themes that users can use to build business websites and sales funnels that seamlessly integrate with their existing WordPress websites.

It offers a wide variety of customizable landing page templates, drag-and-drop page builders, and seamless integration with popular email marketing platforms.

On the other hand, ClickFunnels is a dedicated funnel builder that offers a more all-in-one solution. It offers a vast selection of professionally designed, conversion-optimized templates for different types of funnels

Whether you're looking to create a lead generation funnel, webinar funnel, or product launch funnel, ClickFunnels offers pre-designed templates that can be easily customized to fit your specific needs. These templates are based on industry best practices, ensuring that your funnels are optimized for maximum conversions.

It also includes built-in payment processors, affiliate management systems, and email marketing automation, making it a comprehensive platform for managing and growing your sales funnels.

4. Conversion-focused Features

Both platform offers features that can boost the conversion of your sales page. 

Thrive Themes offers plugins like Thrive Leads to display opt-in forms to collect leads with A/B testing capabilities and Thrive Ultimatum allows users to display time-based offers also known as scarcity campaigns to boost sales.

On the other hand, ClickFunnel also offers features like A/B testing, display timers & countdowns on your sales pages. Plus, it also offers conversion-optimized funnel pages that include almost all types of features to increase the average sale value of your products - order bumps, down-sells and upsells.

Thus, in comparison to Thrive, ClickFunnels offers more features to help you bring more leads and sales.

5. Customization Features

Both platforms offer pre-built templates for sales funnels, opt-in pages, and more. However, depending on the needs of your business, you may need to change the layout, design, text, images, or videos already included in the templates.

In terms of customization, both tools allow users to customize each and every aspect of templates to match their brand color, font, or style.

You don’t need any coding skills to make changes to these templates. Everything is done using the drag-and-drop editor offered by both these page builders.

6. Seamless Third-Party Integrations

Both platforms offer a range of integrations with popular tools and services, allowing users to seamlessly connect their page builders with other marketing tools, email automation software, webinar platforms, payment gateways, and more. 

ClickFunnels boasts an extensive list of over 250 integrations, including popular options like MailChimp, AWeber, PayPal, Stripe, ApplePay, EverWebinar, WebinarJam, GoToWebinars, and many others.

This wide array of integrations ensures that users have the flexibility to connect their funnel pages with their preferred third-party services effortlessly.

On the other hand, Thrive Themes also offers a robust set of integrations but focuses more on quality rather than quantity.

While the number may be slightly smaller compared to ClickFunnels' list, Thrive Themes concentrates on providing seamless integration experiences with top-notch services like ActiveCampaign, Campaign Monitor, Constant Contact, Drip, EverWebinar, WebinarJam, GoToWebinars.

With both ClickFunnels and Thrive Themes offering an impressive range of integration options for their respective page builders, users can rest assured that they have the freedom to connect their marketing ecosystem efficiently.

7. Analytics and Reports

To measure the success of your funnel, ClickFunnels provides comprehensive analytics and tracking capabilities. You can monitor key metrics such as conversion rates, average order value, and customer lifetime value

This valuable data empowers you to make informed decisions and uncover areas for improvement in your sales funnel. By leveraging its analytics, you can refine your strategy and drive continuous growth for your online business.

Thrive Themes also gives detailed analytics like ClickFunnels but only for lead generation. In terms of providing detailed analytics and reports for a marketing campaign, ClickFunnels is clearly ahead of Thrive Themes.

8. Customer Support

The comparison between Thrive Themes and ClickFunnels would be incomplete if I didn’t mention how these two platforms perform in providing support to their paying users. 

Offering active and timely customer support goes a long way in building an effective online business strategy to bring the most out of your campaigns.

As a user of Thrive Themes, I have experienced that whenever I have created a support ticket, the support team has answered me within an hour or so.

Plus, they also offer a dedicated tutorial page called Thrive University where you get access to different kinds of tutorials related to lead generation, course creation, landing pages, and more.

ClickFunnels on the other hand boasts a thriving community of entrepreneurs who are passionate about growing their businesses. With access to an active and supportive community, you can network, collaborate, and learn from like-minded individuals who are on a similar journey.

Additionally, it also provides excellent customer support to address any queries or concerns you may have along the way.

FAQs on ClickFunnels & Thrive Suite

Q1. What is ClickFunnels?

Answer. ClickFunnels is a sales funnel builder that can create pages to sell physical products, digital products, coaching, courses, and more.  

Q2. Who can use ClickFunnels?

Answer. Entrepreneurs, small business owners, coaches, educators, eCommerce store owners, marketers, affiliate marketers, online course creators, etc. can use ClickFunnels to create high-converting funnel pages.

Q3. Who can use Thrive Themes?

Answer. Bloggers, content creators, affiliate marketers, coaches, online course creators, web designers, etc. can use Thrive Themes Suite to create high-converting WordPress websites.

Q4. How to cancel a ClickFunnels account?

Answer. To cancel your account at ClickFunnels, first log in to your account and go to Settings then click on Billing. Now click on the Subscriptions tab. Click on the three dots next to your ClickFunnels subscription order and select Cancel. Select a reason for cancellation from the drop-down menu and finally click on the Submit button to cancel your ClickFunnels account.

Q5. How to cancel a Thrive Themes account?

Answer. To cancel your account, you need to contact customer support with your cancellation request. After a couple of hours, you’ll get a confirmation that your Thrive Themes account has been cancelled.

My Recommendation: Thrive Themes vs ClickFunnels

Both ClickFunnels and Thrive Themes offer professionally designed templates that can be used to create any type of page to generate more leads and sales.

ClickFunnels is better at creating sales funnels and is independent of CMS platforms like WordPress. It is a better option if you’re only looking to create standalone funnel pages to promote your product.

Thrive Themes is built specifically to create WordPress websites that can also be used to create funnels alongside your regular blog pages.

As already said, ClickFunnels is a hosted platform so you don’t need to take care of hosting and other stuff.

While with Thrive, you need to have your own hosting to manage your website. That being said, you’ll have more control over your site with Thrive Themes.

Thus, if you’re looking for pre-built funnel pages for your online business, then ClickFunnels is your best bet. However, if you’re comfortable with WordPress and want more control over how you design your pages, you can go with Thrive Themes.

If you’re still not sure, which one to choose, Thrive Themes or ClickFunnels, then I would recommend you to try both these platforms.

Thrive comes with a 30-day money-back guarantee whereas ClickFunnels offers a 14-day free trial.

Get started with both of these platforms using the link given below.

ClickFunnels Logo

ClickFunnels at a glance

  • Done for you sales funnel templates
  • No need for third-party hosting
  • Easily sell products, coaching, memberships
  • Supports third-party integration
  • Excellent customer support & community
  • Price starts at $127/month
  • Offers a 14-day free trial
Thrive Themes Logo

Thrive Themes at a glance

  • Create conversion-focused WordPress site
  • You need a hosting account for your site
  • Landing page templates to create funnels to generate leads, sell courses or products
  • Supports third-party integration
  • Price starts at $299/year
  • Offers 30-day refund guarantee
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Deepak Choudhary

Deepak Choudhary is the founder of He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.