MailPoet vs tinyEmail: Which is the Best Email Tool in 2024

| | March 21, 2024

Email marketing is an essential strategy for businesses looking to connect with their audience and drive conversions.

With so many email marketing tools available, it can be overwhelming to choose the right one for your needs.

In this blog post, we will explore two popular options: MailPoet and tinyEmail

By comparing MailPoet vs tinyEmail in terms of their features, pricing, and user experience, we aim to help you make an informed decision about which tool is the better fit for your email marketing goals. 

So, let's dive in and discover the strengths and weaknesses of Mailpoet and tinyEmail!

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MailPoet vs tinyEmail

MailPoet vs tinyEmail: Overview

MailPoet Overview

Mailpoet Email Plugin for WordPress

MailPoet is a feature-rich email marketing tool specifically designed for WordPress users. With its user-friendly interface and powerful capabilities, MailPoet empowers businesses of all sizes to create, send, and track professional-looking emails with ease.

700,000 websites around the world already using MailPoet to build email list and sending targeted email campaigns to their subscribers.

It offers wide range of professionally designed templates or you can build your own email campaigns from scratch. You can easily set up automated email sequences based on triggers, such as user actions or specific dates, to deliver personalized content to your subscribers.

List management, automated email series, high deliverability rates, high open rates, etc. are some of its important features.

MailPoet also seamlessly integrates with your WordPress website, allowing you to effortlessly manage your email campaigns without leaving the comfort of your WordPress dashboard.

It is one of the email service providers that I currently use on this blog I have installed its WordPress plugin and send automated emails like welcome email and email series automatically to my new subscribers.

MailPoet WordPress Plugin

In the above screenshot, you can see that I have installed MailPoet WordPress plugin on this blog and I'm managing my subscribers and email campaigns right from the WordPress Dashboard.

MailPoet offers a free plan for contacts up to 1000 subscribers. The free plan allows you to send 5000 emails/month. No credit card is required to join the free plan. Get started with MailPoet for free using the link given below.

tinyEmail Overview

tinyEmail Email Marketing Tool

tinyEmail is another popular email marketing service provider that offer businesses a comprehensive platform to effectively engage and communicate with their target audience.

With its user-friendly interface, pre-built templates, third-party integration, and powerful features, it empowers businesses to create and deliver customized email campaigns and newsletters.

One of the key benefits of tinyEmail is its robust set of automation tools. Though it is not as advanced as offered by ActiveCampaign (also read ActiveCampaign vs tinyEmail), businesses can easily automate their email marketing workflows, from sending welcome emails to new subscribers to triggering personalized messages based on user behavior. 

It also provides advanced segmentation capabilities, enabling businesses to target specific customer segments with tailored content. 

Furthermore, tinyEmail offers features like comprehensive tracking and analytics such as open rates, click-through rates, engagement metrics and conversion tracking.

It has also recently integrated artificial intelligence into its services by offering its own Subject Line AI generator to boost your email open rates.

Like MailPoet, tinyEmail also offers a free plan but you can collect only 500 subscribers under the plan. However, the free plan allows you to send 15000 emails/month. No credit card is required to join the free plan. Get started with tinyEmail for free using the link given below.

MailPoet vs tinyEmail: Pricing Plans

MailPoet Pricing Plans

MailPoet offers the following pricing plans for its users - Starter ($0/month), Business ($10/month for 500 subscribers) and Agency ($30/month for 500 subscribers/website).

The above pricing are for 500 subscribers only. Check out more details about the pricing plan here - MailPoet Pricing.

MailPoet Pricing

Starter: This plan is for users who may want to try MailPoet first before upgrading to its paid plans. Upto 1000 subscribers you don't need to pay anything and you get features like subscription forms, email & ecommerce marketing, basic marketing automation, and more.

Business: For more advanced features, you need this plan which starts at $10/month for 500 subscribers. Unlimited emails, priority support, segmentation, targeted marketing automation, advanced statistics are included in this plan.

Agency: If you're an agency or a freelancer, you can subscribe to this plan that allows you to use MailPoet on up to 50 websites. Include all the features of Business and pricing starts at $30/month for 500 subscribers per website.

tinyEmail Pricing Plans

tinyEmail offers the following paid plans - Free ($0/month), Standard ($15/month), Pro ($65/month), and Enterprise (custom plan).

For full pricing details, check out this link - tinyEmail Pricing.

tinyEmail Pricing

Free: Beginners can join the free plan and collect up to 500 subscribers in their email list for free. The free plan gives you access to email forms, popups, and basic automation emails. Plus, you can send 15,000 emails every month to your subscribers.

Standard: This plan include all features under the Free and cost $15/month. Like Brevo which is one of the very few email marketing tool that allows users to collect unlimited subscribers, tinyEmail also allows users who have subscribed to the Standard plan to build their email list with unlimited contacts.

Other features include AMP & Premium templates, custom modules, predefined segments, and more.

Pro: Users who need unlimited access to premium features can subscribe to this plan at $65/month. You get unlimited access to features like prebuilt segments, custom segments, AI subject line assistant, sender identities, and other features like dedicated IP & custom domain.

Enterprise: If you're a company or an agency who needs to send big volume of emails every month, then you need this plan. You need to contact tinyEmail support to get the custom price.

Bottomline: If we compare the free plan of MailPoet vs tinyEmail, it can be seen that both has its own pros and cons. First, MailPoet allows 1000 subscribers while tinyEmail offers only 500 subscribers. Second, you can send 5000 emails/month in MailPoet, however, tinyEmail allows you to send 15000 emails/month. In terms of subscriber limit, MailPoet free plan is best, but if you need more limit to send emails/month, you can go with tinyEmail.

MailPoet vs tinyEmail: Templates

Nowadays almost every email marketing tools offers wide range of templates that are designed to align with different industries and business types.

By using these templates, companies can ensure that their emails reflect their brand identity consistently across all communications. From the logo placement to the color scheme, email templates provide a cohesive look and feel that enhances brand recognition and builds trust with the audience.

Let's compare both MailPoet vs tinyEmail in terms of email and newsletters templates.

MailPoet Newsletters and Email Templates

MailPoet Email Templates

MailPoet offers 50 pre-built templates that can be customized using its in-built editor to include your own brand style, font, and logo.

The templates are neatly designed ranging from simple designs to more complex layouts. Calls-to-action, images, text, and links can be easily customized to build subscribers engagement. 

The templates are mobile-responsive to look equally well in desktop, tablet and mobile devices.

tinyEmail Newsletters and Email Templates

tinyEmail Templates

tinyEmail offers mobile-responsive pre-built templates that are neatly arranged in the following categories. Number of templates under each categories are as follows:

  • Staff picks (24 number of templates)
  • Branded (10 number of templates)
  • Basic (23 number of templates)
  • Library (604 number of templates)

Using the drag-and-drop editor by tinyEmail, you can customize each elements of the templates. For example - text, images, links, and more. It offer three types of content to modify templates - structureblocks and module.

You can also add timer and carousel in your emails to boost engagement. Plus, you can also create your own template, save it, and reuse it later on your future email campaigns.

Bottomline: From the above comparison, you can see that tinyEmail offers more templates than MailPoet and it also offer conversion-focused modules like timer, timer with video, and carousel to help you bring more sales to your business.

MailPoet vs tinyEmail: Automation

MailPoet Automation Features

Automated Emails MailPoet

Using MailPoet, you can send the following emails under automation:

  • Sending welcome email like thank you, discount, or a free tutorial
  • Sending multiple emails (email series) automatically on a specific date
  • Sending automated WooCommerce follow-up emails to specific product categories
  • Sending automated reminder cart recovery email
  • Automatically send a follow-up email tailored to the product purchased

Whether you're a blogger, creator or a online store owner, you can utilize MailPoet's automation features to follow up with your subscribers/customers to create better relationships and offer timely discount/offers/product updates.

My Experience in Using MailPoet's Automation Features:

As I have already disclosed that I use MailPoet on this blog for email marketing purpose. Here, are some use-cases that highlights how I use this wonderful email tool on my blog:

  • I always use it to send automated welcome emails every time a user subscribes to my email list. 
  • Additionally, I have also setup an automated monthly email that sends my latest WordPress blog posts to my subscriber which helps me in driving traffic back to my website.
  • Plus, I also offer a free PDF in the form of lead magnet to my website visitors using the Thrive Leads opt-in forms. To get the PDF, a visitor has to enter his first name and email address. After entering the details the visitors is subscribed to my MailPoet email list. 
  • And to drive my subscriber to my sales funnel that contains a specific affiliate product that I am promoting, I have created an email series in MailPoet.

These emails are automatically sent to my subscribers scheduled on a specific date.

Once I have created these automated email series, I don't have to manually send them these emails. This allows me to better engage my readers and also helps me in getting more affiliate sales.

tinyEmail Automation Features

tinyEmail Email Automation

tinyEmail offer some useful automation features like welcome emails, thank you email, abandoned cart emails, and more.

Some of the key automation features offered by tinyEmail are:

  • Sending automated welcome email series to new subscribers
  • Sending automated thank you email for purchase
  • Send automated abandoned cart emails automatically to your subscribers
  • Send automatic emails to your inactive/lapsed customers
  • Sending feedback emails after a purchase that also include popular item your customer may like

Bottomline: From the above comparison, you can see that MailPoet is slightly is ahead in automation features as it is able to send blog posts notification to your subscribers. Other automation features offered by both these tools are more or less similar.

MailPoet vs tinyEmail: List Management

Personalization is key to successful email marketing. Using list segmentation feature, you can easily segment your subscribers based on their behavior, preferences, or any other criteria you choose.

This allows you to send targeted and relevant content, resulting in higher open and click-through rates.

Let's compare these two tools in terms of list management features.

MailPoet List Management

List Segmentation MailPoet

Building a targeted email list is crucial for effective email marketing. Mailpoet offers robust list management features that allow you to segment your subscribers based on various criteria.

This enables you to send personalized emails to different groups, enhancing engagement and increasing the chances of conversions.

Here are some of the important list management features offered by MailPoet:

  • Segment your list based on certain user behaviors - opened, not opened, clicked, not clicked, and more
  • Segment list based on purchase behavior - particular product category, no of orders, total spent, country, subscription, membership, and more
  • Offers unlimited list to create as much segment as you like
  • Add your list segments to your list subscription forms to deliver tailored content to your users

tinyEmail List Management

tinyEmail also allows you to segment your email list based on their interest, behavior, age, gender, location, purchase history, tags, and more.

This allows you to create highly targeted audiences that you can be monetized by sending them timely personalize offers and discounts.

You can maximize the potential of your email campaigns with advanced integrations offered by tinyEmail to gather user feedback and interaction data.

This valuable information allows you to send targeted messages to specific audiences to drive more sales to your business.

Bottomline: Both MailPoet and tinyEmail offers great segmentation features to create targeted email list that is sure to bring more conversion to your business. In terms of feature, I think tinyEmail is slightly ahead as it offers pre-built segments which could be highly beneficial for first-time users looking to segment their email list.

MailPoet vs tinyEmail: Analytics

To enhance your email marketing strategy, you need insights into how your campaigns are performing. Email marketing tools often provides detailed analytics and reporting, giving you valuable data on open rates, click-through rates, bounce rates, and more.

This data enables you to make data-driven decisions and optimize your future campaigns for better results.

Let's compare the reporting and analytics features offered by both MailPoet and tinyEmail.

MailPoet Reporting and Analytics

Email Analytics MailPoet

To analyze the performance of your email newsletters or campaigns, MailPoet gives detailed analytics such as who opened your email, links they clicked, who unsubscribed, and more.

Using these metrics, you can analyze whether your subscribers are reading your emails or clicking links inside the email. If your metrics are not encouraging it means you need to adjust your email subject lines, content and links.

When you send your emails to your subscribers to drive them back to your website, you can track how they use your website by integrating Google Analytics with your email campaigns.

Thus, MailPoet helps in better segmentation and allows you to target specific audiences with your emails.

tinyEmail Reporting and Analytics

tinyEmail Analytics

tinyEmail offers analytics for each email campaigns to see important metrics such as open rates, unsubscribes, clicks, bounce, and more.

Online businesses can set up and track their sales and revenue automatically through URL-based attribution not seen offered by many email tools. You're not required to insert the tracking links manually.

Like MailPoet, you can also track your subscribers activity on your website but you need to create a UTM parameters in Google Analytics and add them to the links in your email campaigns.

Using these reporting and analytics offered by tinyEmail, you can measure the performance of your campaigns and adjust accordingly.

Bottomline: Both MailPoet and tinyEmail offers detailed metrics on your email campaigns. However, tinyEmail is slightly ahead of MailPoet as it offers detailed per-subscriber analytics, campaign analytics, and Performance Trend graph that shows how your campaign has performed over a lifetime, in the last 24 hours, 48 hours and last week.

MailPoet vs tinyEmail: Integration

MailPoet Integration

MailPoet Plugin Integrations

As a WordPress user, you'll appreciate Mailpoet's seamless integration with the platform. It seamlessly integrates with your existing WordPress site, allowing you to send and track email campaigns without leaving your familiar WordPress dashboard.

Apart from WordPress, Mailpoet seamlessly integrates with popular applications such as WooCommerce, Google Analytics, Bloom, Contact Form 7, ConvertPlus, OptinMonster, and more to enhance your email marketing capabilities. 

Plus, it is also compatible with popular page builders like Elementor, Divi, Beaver Builder, and more.

This integration eliminates the need for complicated setups and ensures that your email campaigns are synchronized with your website's activities.

tinyEmail Integration

tinyEmail Integrations

tinyEmail offers integration with popular third-party applications like WordPress, email providers, CRM, Payment, Forms, and others.

Apart that it also offers integration with apps in the following categories:

  • Email providers - Campaign Monitor, Mailchimp, Drip, Constant Contact, MailerLite
  • eCommerce - Shopify, Magento, Volusion, WooCommerce
  • CRM - Shopify, Salesforce, Zoho, HubSpot
  • Payment - Stripe, PayPal
  • Forms - Typeform, Gravity forms, Google Forms, OptinMonster, Privy
  • Others - Leadpages, Unbounce, Shipstation

If you need more integration opportunities, you can connect Zapier with tinyEmail and connect with more than 5000 applications and software.

Bottomline: In comparison to MailPoet, tinyEmail offers lots of integration options for your online business. Using tinyEmail you can connect your business with multiple marketing software and tools as listed above.

MailPoet vs tinyEmail: Affiliate Program

MailPoet Affiliate Program

MailPoet Affiliate Program

MailPoet offer its affiliate program through the affiliate network named ShareASale. Thus, you would need a ShareASale account to promote MailPoet as an affiliate.

The MailPoet affiliate program offers 20% recurring commission for the first 12 months

The program offers a 30 day cookie period which means if a user subscribes to MailPoet from your affiliate link within the next 30 days, you would be eligible to earn commission.

Affiliate commissions are paid through PayPal.

Get started with the MailPoet affiliate program today.

tinyEmail Affiliate Program

tinyemail affiliate program

The affiliate program by tinyEmail is free to join and anyone can join this program and promote tinyEmail to earn 30% recurring commission for life.

The program offers a 60 day cookie period. Your earned affiliate commission would be paid through PayPal (minimum threshold - $25) or Stripe bank transfer (minimum threshold - $10000).

Join the tinyEmail affiliate program here.

Also Read: GetResponse vs tinyEmail

My Recommendation

I hope this comparison post between tinyEmail vs MailPoet has helped you choose the better email tool between the two. Both MailPoet and tinyEmail are excellent email marketing tools and offer more or less similar type of features and benefits. 

If you're a beginner to email marketing, I would recommend you to join the free plan by MailPoet as it offers 1000 subscribers while tinyEmail offers only 500 subscribers.

However, MailPoet offers tier-based paid plans. For example, for 500 subscribers, you would have to pay a monthly fee of $10/month, for 1000 subscribers $20/month, and so on.

However, by paying only $15/month, tinyEmail allows you to collect unlimited subscribers in your account and get access to premium templates, custom modules and more.

Thus, if you're looking to upgrade or subscribe to the paid plans, I would recommend to join tinyEmail. 

Both the email tools has their own share of pros and cons. That is why I would recommend you to try both these tools as they both offers free plan to their users. Sign up using the link below.

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Deepak Choudhary

Deepak Choudhary is the founder of He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.