Aweber vs tinyEmail: Which is the Better Email Marketing Tool?

| | September 14, 2023

Email marketing is an essential part of any business's digital marketing strategy. It enables businesses to connect with their customers on a more personal level, increase brand awareness, and drive sales.

However, choosing the right email marketing services for your business can be a daunting task. With so many options available, it's important to compare and contrast each service to make an informed decision.

In this article, we will be comparing Aweber vs tinyEmail, the two popular email marketing services, to help you decide which is the best fit for your business.

Let's get started.

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Aweber vs tinyEmail

Aweber vs tinyEmail: Overview

Aweber Overview

Aweber Email Marketing Tool

Aweber is an email marketing tool that helps businesses automate their email marketing campaigns. It is one of the oldest email marketing tools in the market, having been founded in 1998. 

Since then, it has grown to become one of the most trusted email marketing tools with over 120,000 users worldwide.

Its email campaigns, segmentation and automation, integrations, analytics, and customer support make it an ideal choice for businesses looking to build and grow email list quickly.

I found its email editor to be very user-friendly and you can fully customize its pre-designed templates to match your brand.

The segmentation and automation features help businesses to send personalized messages that are more likely to engage subscribers. I will discuss more about its features in the later section.

The paid plan by Aweber starts at $12.50 per month for 500 susbcribers. You need to pay more if you need more subscribers in your email list.

For beginners, it also offer a free plan called Aweber Free where you can collect up to 500 contacts.

Aweber Free is a completely free plan where users can try the features offered before upgrading to the paid plans. No credit card is required to join the free plan. You can even cancel your free trial any time. Get started with Aweber for free using the link below.

tinyEmail Overview

tinyEmail Email Marketing Tool

tinyEmail is another powerful email marketing tool designed to help businesses grow their email list and increase their revenue.

Unlike other email marketing tools that require a steep learning curve, tinyEmail's intuitive interface makes it easy for anyone to create and send professional-looking emails in minutes. 

Whether you're a seasoned marketer or a small business owner with no marketing experience, you'll be able to use tinyEmail with ease.

I personally find that one of the most unique features of tinyEmail that sets it apart from other email marketing platforms is its AI tool that assists content marketers and copywriters in creating effective email subject lines. 

This feature helps users produce high-quality content that resonates with their target audiences, resulting in a higher open and click-through rate.

Another benefit of tinyEmail is its URL-based attribution feature that allows users to track sales and revenue automatically, making it easier to measure the success of email campaigns.

 Additionally, tinyEmail offers various pricing plans, including a free plan that allows users to have up to 500 subscribers, making it accessible to businesses at all stages of growth.

Overall, I appreciate how TinyEmail prioritizes user-friendliness and customization, ultimately resulting in more effective email campaigns.

Similar to Aweber, tinyEmail also offer a free plan up to 500 subscribers. No credit card is required to join the free plan. Get started with the tinyEmail free plan using the link below.

Aweber vs tinyEmail: Pricing Plans

Aweber Pricing Plans

Aweber offers the following pricing plans - Free ($0/month), Lite ($14.99/month for 500 subscribers), Plus ($29.99/month for 500 subscribers) and Unlimited ($899/month).

Check more details here - Aweber Pricing.

Aweber Subscription Price

Free: Under the free plan, you can create up to one email list, one landing page, one email automation, and get access to basic email templates. As I have mentioned earlier, you can collect up to 500 subscribers under your free account.

Lite: This plan would cost you $14.99 per month. You can create one email list, 3 landing pages, 3 email automations and access to basic templates. Other feature include 24 by 7 support and advanced message analytics.

Plus: At $29.99 per month, Aweber allows you to create unlimited email list, landing pages, automation, access to template library, access to advanced reporting & analytics, and more. You also get priority support and ability to remove Aweber branding from your campaigns.

Unlimited: At $899 per month, this plan is best for large businesses. It include all the features under the Plus plan and offer additional features like personalized account management, advanced landing page features, sales tracking, low transaction fees, and more.

tinyEmail Pricing Plans

tinyEmail pricing plans are as follows - Free ($0/month), Standard ($15/month), Pro ($65/month) and Enterprise (custom price).

tinyEmail Pricing

Free: At $0 per month, you can build your email list with up to 500 contacts. One feature that makes tinyEmail free plan better than the Aweber Free is the ability to send automated emails. Other feature include 15 AI subject line assistant per day, email forms and popups, and more.

Standard: At just $15 per month, tinyEmail allows you to collect unlimited subscribers, offer access to premium & AMP templates, custom modules, 15 AI subject line assistant per day, and more.

Pro: This plan would cost you $65 per month and include all the features under the Standard. Additional features include unlimited AI subject line assistant, custom domain, dedicated IP, priority support and more.

Bottomline: Both Aweber and tinyEmail offers a free plan for beginners. However, tinyEmail offers better paid plans in comparison to Aweber. For example, the Standard plan offered by tinyEmail at $15/month allows users to collect unlimited subscribers however, the similar plan offered by Aweber - Lite which cost $14.99/month allows only 500 subscribers.

Aweber vs tinyEmail: Templates

Aweber Templates

Aweber Templates

Aweber lots of pre-built templates for design beautiful sign-up forms and landing pages. You don't need to have technical knowledge to create your own unique opt-in forms and email campaigns.

AWeber offers over 700 pre-built templates that are fully customizable, making it easy to create emails that align with your brand's aesthetic. These templates range from simple designs to more complex layouts, with various options for calls-to-action, images, and text. 

You need to select a template and using Aweber's in-built editor customize it with your own text and images. Plus, these templates are mobile-friendly so it will look equally beautiful and engaging on desktop devices, table and mobile.

tinyEmail Templates

tinyEmail Templates

tinyEmail offer a range of customizable email templates to help businesses create effective email campaigns - premium templates, AMP templates and modules.

When you sign up for the tinyEmail free plan and log in to your dashboard, you can see under the Templates tab that pre-built templates are neatly arranged in different categories. Under each category, you get the following number of templates:

  • Staff picks (27 number of templates)
  • Branded (10 number of templates)
  • Basic (23 number of templates)
  • Library (604 number of templates)

When you choose any of templates for editing, the drag-and-drop editor by tinyEmail lets you customize each elements of the templates - text, images, links, and more. It offer three types of content to modify templates - structure, blocks and module.

Like Aweber, the templates offered by tinyEmail are also mobile responsive that can be switched on or off at the click of a button.

Bottomline: Both Aweber and tinyEmail offer impressive professionally-built templates that looks equally on good on different devices. However, tinyEmail has slight advantage because it offer conversion-focused modules like timer, timer with video, carousel, and more to help you bring more sales to your business.

Aweber vs tinyEmail: List Mangement

Email marketing is one of the most effective ways to promote your business and communicate with your audience. However, not all your subscribers are the same, and treating them as such can lead to ineffective campaigns and a high unsubscribe rate.

This is where email list segmentation comes in.

Email list segmentation is the process of dividing your email list into smaller groups based on specific criteria such as location, interests, behavior, demographics, etc.

By segmenting your email list, you can create targeted campaigns that resonate with your subscribers, increase engagement, and ultimately boost conversions.

Aweber List Management

Aweber List Segmentation

Aweber allows you to create segment for your subscribers based on their activity. For example, using Aweber, you can create following segments in your account:

Tags: Apply tags to your subscribers to create dynamic subscriber segments.

Opens: Easily create a new segment based on whether your contact open or didn't open your email.

Clicks: Create a segment for contacts who clicks on a certain link in a specific email.

Purchases: Create a segment based on products your subscribers purchased.

Sign up forms: When you collect certain information like age, gender and interest, you can segment that also.

Visits: Aweber also allows you to create a segment for pages on your website which your subscribers visited.

tinyEmail List Management

tinyEmail Personalization

In terms of sending highly personalized messages to your subscribers, tinyEmail is also not far behind in comparison to Aweber.

tinyEmail allows its customers to create highly relevant set of audiences based on their interest, behavior, gender, age, location, purchase history, tags and more.

You can even collect user feedback, interaction feeds and do more with your email and integrations for sending more specific messages to boost your ROI.

Bottomline: In terms of list management and segmentation feature, both Aweber and tinyEmail offer useful features for better engagement and return on ROI. However, in terms of number of list mangement features, Aweber has a slight edge over tinyEmail.

Aweber vs tinyEmail: Automation

When a customer signs up to receive your emails via your website, it's a great opportunity to show your appreciation by sending a welcome message and a series of onboarding emails.

This allows you to connect with your new subscribers and provide them with customized information that is relevant to their interests.

Not only does this help to build trust and loyalty, but it also sets the foundation for a long-term relationship with them.

Aweber Email Automation

Aweber Email Automation

Aweber offers the following automation features:

  • Welcome new subscribers
  • Send lead magnets
  • Resend to non-opens
  • Sales funnels
  • Abandoned cart emails
  • Thank you emails
  • New blog, videos, and podcasts
  • Onboarding emails

tinyEmail Email Automation

tinyEmail Email Automation

tinyEmail offers the following automation features to its users:

  • Thank you email post purchase
  • Abandoned cart
  • Win back flow
  • Welcome series
  • Product review
  • Browse abandonment

By using the automation features, you can easily schedule your emails post purchase by your customer to be sent at a particular day and time of your choice.

For example, as soon as a customer make a purchase, you can send them a thank you email to show appreciation and gratitude.

This way, your customers will automatically receive scheduled emails from tinyEmail in a particular order and they will remain engaged to your business. 

From the above automation feature comparison, you can see that both AWeber and tinyEmail offer more or less similar autoresponders. Thus, depending upon the automation feature you need, you can choose any one between Aweber and tinyEmail.

Bottomline: Aweber has slight edge over tinyEmail as it offers more automation tool like ability to send new blog, videos, and podcasts automatically to your registered users. This tool is particularly useful for bloggers and websites that regularly publishes blog content. On the other hand, tinyEmail excels in eCommerce segment by sending automated emails like product review, browse abandonment and win back flow.

Aweber vs tinyEmail: Deliverability

Email deliverability is a critical component of any successful email marketing strategy. 

For online businesses, it’s essential to ensure emails are reaching the right people and that the messages they’re sending are valuable and engaging enough to get opened and, ultimately, convert. 

Poor deliverability can lead to missed opportunities, resulting in lower ROI from email campaigns.

By understanding how email deliverability works and taking measures to improve it, businesses can maximize the effectiveness of their email marketing efforts.

Aweber Deliverability

Aweber Deliverability

Aweber claims itself to have one of the highest email deliverability rates in the email marketing industry due to its commitment to investing in technologies and services that ensure emails are delivered to their recipients.

To ensure high email deliverability, Aweber has developed a comprehensive suite of tools which allow users to send highly personalized emails that are both effective and compliant with the latest industry standards.

tinyEmail Deliverability

tinyEmail Deliverability

tinyEmail also offers robust infrastructure and tools such as ISP monitoring, machine learning and intelligent queuing so that you maintain a clean list and sender reputation.

Even if you send high volumes of email messages, tinyEmail optimally schedules them so as to not violate ISP rate limits.

It also alert you timely, in case you knowingly or unknowingly violate any of the ISP rules.

Bottomline: Both Aweber and tinyEmail offers high-end technologies to ensure that your emails doesn't end up in spam folder and also protects your sender reputation.

Aweber vs tinyEmail: Reporting & Analytics

In email marketing, simply sending out emails to your subscribers isn't enough. You need to have a robust reporting and analytics system in place to measure the effectiveness of your emails and to optimize your campaigns.

Your email marketing tool should be able to provide real-time reporting and analytics so that you can track metrics such as open rates, click-through rates, conversion rates, and more. 

By analyzing this data, you can identify what's working and what's not, and adjust your campaigns accordingly.

For example, if you notice that your open rates are low, you can experiment with different subject lines to see if that improves your results.

Let see whether Aweber and tinyEmail offer tools to help you get these metrics to measure the effectiveness of your email campaigns.

Aweber Reporting and Analytics

Aweber Email Tracking and Analytics

Segmenting your email list based on certain behaviors (link clicks, purchase, etc.) of your subscribers can help you bring conversion to your business.

Aweber helps you track the open rates, link clicks, sales, unsubscribe rates, bounces, and more. Using these metrics, you can send the targeted emails to the your audience to bring traffic to your website and get more sales.

You can also integrate your Aweber account with Google Analytics to track how well a particular email sign up form is doing or if your subscribers is taking action (clicks) on any particular email campaigns.

tinyEmail Reporting and Analytics

tinyEmail Analytics

The reporting and analytics tool by tinyEmail also help users to see the detailed metrics of each email campaigns such as open rates, unsubscribes, clicks, bounce and more.

Using the advanced analytics and reporting features, businesses can gain valuable insights into the effectiveness of your campaigns and optimize their strategies accordingly. 

Bottomline: Both Aweber and tinyEmail offers detailed metrics on your user behavior. But Aweber help you identify more opportunities to improve the impact of your email messages and increase the value you bring to your audience.

Aweber vs tinyEmail: Integration

Aweber Integration

Aweber Integrations

Aweber offers lots of useful integrations with hundreds of applications related to social media, CRM, eCommerce, lead generation tools, landing pages, shopping carts and more.

Using these integrations you can get the most out of your email marketing campaign.

Some of the popular integrations include Zapier, Elementor, Elegant Themes, Squarespace, WordPress, Weebly, HubSpot, Etsy, PayPal, Sellfy, ClickFunnels, and more.

tinyEmail Integration

tinyEmail Integrations

tinyEmail integrations with third-party applications are not as exhaustive as in case of Aweber. It offers a limited integration with applications in the following categories - email providers, eCommerce, CRM, payments, forms, and WordPress.

Some of the popular integrations include Constant Contact, Mailchimp, Shopify, Magento, Volusion, Salesforce, HubSpot, Stripe, Paypal, Typeform, and more.

Bottomline: In comparison to tinyEmail, Aweber offers lots of integration options. Thus, if you're looking for lots of integration opportunity for your business, you need to choose Aweber over tinyEmail.

Aweber vs tinyEmail: Affiliate Program

Aweber Affiliate Program

Affiliate Program Aweber

Aweber offers a recurring affiliate program where affiliates can earn up to 30% commission every month. Thus, as long as your referral remains a paying customer of Aweber, you can enjoy earning commission for the lifetime of the customer.

And if you refer 10 or more new paid accounts in the trailing 12-month period you would earn 40% commission. For 50 or more new paid accounts in the trailing 12-month period Aweber offers 50% recurring commission.

All payments are made through the payment gateway PayPal and the program offers a 30 day cookie period.

Join Aweber Affiliate Program here.

tinyEmail Affiliate Program

tinyEmail Affiliate Program

By promoting tinyEmail affiliate program to your users, you can earn 30% recurring commission for life.

The program offers a 60 day cookie life which means if a user clicks on your referral link but didn't purchase tinyEmail immediately but subscribes to any of its paid plan within the next 60 days, you would be eligible to get 30% commission.

Affiliates get paid through PayPal (minimum threshold - $25) or Stripe bank transfer (minimum threshold - $10000).

Join the tinyEmail affiliate program here.

Also Read: ActiveCampaign vs tinyEmail

Aweber vs tinyEmail: My Recommendation

Aweber offers a variety of customizable features and automation capabilities that can help improve your marketing strategy and boost conversions. While tinyEmail may have a slightly lower price point, it lacks some key advanced options and analytics tools provided by Aweber.

Aweber's campaign automation tool is highly customizable and allows you to personalize messages for your subscribers. Additionally, Aweber provides a simple and easy-to-use analytics dashboard that gives you a quick summary of your performance.

On the other hand, tinyEmail is suitable for smaller businesses and bloggers looking for a basic email marketing solution. However, it lacks the advanced features and automation capabilities offered by Aweber.

While price is certainly a factor when choosing between email marketing services, the features offered by Aweber make it a more compelling choice.

The ability to create customized campaigns, advanced automation capabilities, and detailed analytics are a few of the reasons why Aweber is the better choice over tinyEmail.

However, TinyEmail is not far behind. Their email templates are great and the UI is clean, intuitive, and well-organized. It checks all the boxes for a solid email marketing platform and is continually working to improve. 

If you're on budget or want an affordable email marketing tool for your business, I would recommend you to try tinyEmail.

As both Aweber and tinyEmail offers free trial as well as free plan, I would recommend you to try both the platforms for free to find out which one is best suitable for your needs.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Blogging, WordPress, SEO, Passive Income, and more.