If you're in the market for an email marketing platform, chances are you've come across both ActiveCampaign and tinyEmail.
Both of these platforms offer a range of features, including email automation, list management, and reporting. But which one is the best fit for your needs?
In this article, we will compare ActiveCampaign vs tinyEmail in terms of features, pricing, customer support, user experience, integrations, and advanced automation capabilities.
By the end of this article, you will have a clear understanding of which email service provider is best suited for your business needs.
Let's get started.
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ActiveCampaign vs tinyEmail: Overview
ActiveCampaign Overview
ActiveCampaign is a robust email marketing platform that's designed for businesses of all sizes. The platform offers a range of features, including email automation, CRM integration, and reporting.
One of the key features of ActiveCampaign is its automation capabilities. You can create complex automated workflows that can help you engage with your subscribers at every step of the customer journey. You can also use segmentation to target specific groups of subscribers based on their behavior, interests, and preferences.
It also offers a range of pre-built automation templates that you can use as a starting point for your own workflows. Another key feature of ActiveCampaign is its integration with CRM, landing page builders, and social media platforms..
The platform allows you to keep track of all your customer interactions in one place, including emails, website activity, and social media interactions. This can help you gain valuable insights into your customers' behavior and preferences, which can inform your email marketing strategy.
To measure how your email campaigns are performing, ActiveCampaign offers a range of reporting features with metrics like open rates, click-through rates, and conversion rates, as well as track revenue generated from your campaigns.
It offers a free trial for first-time users and paid plans starts at $29/month.
tinyEmail Overview
tinyEmail is a newer entrant to the email marketing space, but it's already making waves with its simple, easy-to-use platform. The platform offers a range of features, including email automation, list management, and reporting.
One of the standout features of tinyEmail is its email editor, which allows you to create beautiful, mobile-responsive emails without any coding skills.
Another key feature of tinyEmail is its list management capabilities. The platform allows you to segment your email list based on a range of criteria, including demographics, behavior, and interests. This can help you create targeted email campaigns that are more likely to resonate with your subscribers.
tinyEmail also offers a range of automation features, including drip campaigns and triggered emails. These automation workflows can help you nurture leads and build relationships with your subscribers over time.
It offer essential metrics such as open rate, click-through rate (CTR), unsubscribe rate (UR), bounce rate (BR) and spam complaint rates that allow you to track your email campaigns' success in real-time.
One of the main selling points of tinyEmail is its simplicity. The platform is easy to use, even for people who have little to no experience with email marketing. The platform also offers affordable pricing plans, making it an attractive option for small businesses on a tight budget.
It offers a 7 free trial for beginner. After the free trial, you can chose to upgrade to the paid plans. If you don't upgrade, you would automatically be downgraded to its free plan that contains basic email marketing features.
ActiveCampaign vs tinyEmail: Pricing Plans
ActiveCampaign Pricing Plans
ActiveCampaign offers two main pricing plans - Marketing Lite ($29/month) and Marketing Plus ($49/month).
Check out the details pricing plan here - ActiveCampaign Pricing Plans.
Marketing Lite: This plan is best suited for small businesses and bloggers. It offers basic features like email marketing, marketing automation, inline forms, site & event tracking, API & Webhooks and chat & email support. It would cost you $29 every month.
Marketing Plus: This plan is best for businesses looking for eCommerce capabilities with sites like WooCommerce, Shopify & BigCommerce, advanced eCommerce automation, landing pages, lead scoring, conditional content, and other features. It include everything under the Lite plan and will cost you $49 every month.
It doesn't offer any free plan but offers a 7-day free trial where you can try out the platform before upgrading to one of its paid plans. Join ActiveCampaign free trial here.
tinyEmail Pricing Plans
tinyEmail offers the following pricing plans - Free ($0/month), Standard ($15/month), Pro ($65/month) and Enterprise (custom price).
Free: The tinyEmail free plan allows you to build your email list with up to 500 contacts. Other feature include 15 AI subject line assistant per day, email forms and popups, and more.
Standard: At just $15 per month, tinyEmail allows you to collect unlimited subscribers, offer access to premium & AMP templates, custom modules, 15 AI subject line assistant per day, and more.
Pro: This plan would cost you $65 per month and include all the features under the Standard. Additional features include unlimited AI subject line assistant, custom domain, dedicated IP, priority support and more.
Bottomline: ActiveCampaign doesn't offer any free plan whereas tinyEmail offers a completely free plan up to 500 subscribers. Also, if you're on budget and can't afford costly email marketing tool, I would recommend you to join the affordable tinyEmail over ActiveCampaign. However, if you're a big online business, looking for eCommerce integration along with advanced automation features, then you must consider ActiveCampaign.
ActiveCampaign vs tinyEmail: Automation
ActiveCampaign Automation Features
ActiveCampaign is one of the few email marketing tool that offers advanced automation features.
Some of the powerful automatation capabilities that ActiveCampaign offers are:
- Welcome email series
- 7 days drip series
- Abandoned cart reminder
- Opt-in incentive delivery
- Form personalization follow-up
- Contact last engaged date
- Webinar reminder email series
- Send new blog posts
- Birthday and anniversary coupon email
ActiveCampaign Welcome Email Series
ActiveCampaign Abandoned Cart Reminder Email
Using the automation feature, you can send a automated welcome email series to your new subscribers. ActiveCampaign also allows you to create and send follow-up emails for those who do and don’t open the welcome email. You can also create a drip email automation to send emails at specific dates and times.
If you're using lead magnets like free eBook, cheat sheets or guides, to build your email list, ActiveCampaign help you create automation for this also. With ActiveCampaign’s Dropbox integration, you can add PDFs directly to your campaigns and send it your subscribers as soon as they sign up for your lead magnet.
Check out these popular lead magnet creators to create eBooks, webinars, videos, guides, spreadsheets, templates, guides, cheat sheets, planners, and more. You can offer these lead magnets to your website visitors for free in return for their email address. This will help you grow your email list quickly.
You can also set up Webinar Reminder Email Series automation to send webinar reminders or general event reminder emails to your subscribers. Sending birthday or anniversary email, new blog posts email, contact last engaged date, etc, are some other automation features offered by ActiveCampaign.
To know more marketing automation features provided by ActiveCampaign, follow this article - Marketing Automation Recipes.
tinyEmail Automation Features
tinyEmail offers the following automation features to its users:
- Thank you email post purchase
- Abandoned cart
- Win back flow
- Welcome series
- Product review
- Browse abandonment
The automation features by tinyEmail allows you to schedule your emails post purchase by your customer to be sent at a particular day and time of your choice. For example, you can send your customer a thank you email to show gratitude as soon as a customer buys a product.
This way, your customers will automatically receive scheduled emails from tinyEmail in a particular order and they will remain engaged to your business.
From the above automation feature comparison, you can see that both AWeber and tinyEmail offer more or less similar autoresponders. Thus, depending upon the automation feature you need, you can choose any one between Aweber and tinyEmail.
Bottomline: Email marketing automation is all about making your email campaigns more effective and efficient. ActiveCampaign and tinyEmail both offer advanced automation features that can help you achieve these goals. However, when it comes to advanced automation features, ActiveCampaign stands out as the clear winner.
ActiveCampaign vs tinyEmail: List Management
ActiveCampaign List Management
ActiveCampaign allows you to import or export your contacts with ease. For example, it can easily import your contacts from third party applications like BigCommerce, Asana, GoToWebinar, and more. Additionally, you can subscribe a contact to lists, add new tags, or add them to existing automations.
ActiveCampaign offers three type of segmentation - Lists, Tags and Custom Fields. Using lists, tags, and custom fields you can segment your contacts into increasingly customized groups and send them targeted messages to drive more conversion.
In the above screenshot, you can see that ActiveCampaign offers lots of option to segment your contact list - visits to your site, industry, personal interests, location, products purchased, and more.
It also offers a bulk editor using which you can add or remove all of your contacts from a list, add or remove them from an automation, add or remove tags, and update fields.
tinyEmail List Management
tinyEmail also allows you to segment your subscribers on your list based on their interest, behavior, age, gender, location, purchase history, tags, and more.
This allows you to create highly targeted audiences that you can monetize by sending them timely personalize offers and discounts.
You can maximize the potential of your email campaigns with advanced integrations offered by tinyEmail to gather user feedback and interaction data. With this valuable information, you can tailor your messages to specific audiences and boost your ROI.
Thus, in terms of segmenting your contact lists, tinyEmail is also not far behind ActiveCampaign.
Bottomline: Both ActiveCampaign and tinyEmail offers useful features to segment your email list. However, when you compare the number of segmentation features offered by both the email tools, ActiveCampaign is the clear winner.
ActiveCampaign vs tinyEmail: Analytics
ActiveCampaign Reports and Analytics
In the above screenshot, you can see that for each email campaign that you send to your subscribers, ActiveCampaign offers detailed metrics like opens, clicks, unsubscribes, bounces, open rate, click to open rate, click rate, and more.
These metrics help you measure the performance of your campaign so that you can make data driven decision to improve your future campaigns.
ActiveCampaign also allows you to integrate your account with Google Analytics (GA). When you enable GA on your campaigns, it automatically add utm URL parameters to your links. It will help you track all your link clicks.
tinyEmail Reports and Analytics
The reporting and analytics tool by tinyEmail is not as advanced as ActiveCampaign. However, it is able to measure some important metrics of each email campaigns such as open rates, unsubscribes, clicks, bounce and more.
Furthermore, business websites can easily track sales and revenue automatically through URL-based attribution. No need to manually insert tracking links.
In my opinion, these metrics are sufficient for bloggers and small websites to get valuable insights into the performance of their campaigns.
Bottomline: Both ActiveCampaign and tinyEmail offers detailed metrics for your email campaigns that can help you bring more revenue to to the table.
ActiveCampaign vs tinyEmail: Integration
ActiveCampaign Integration
ActiveCampaign allows its users to connect their account with more than 920 applications related to different categories like eCommerce, CRM, CMS, accounts, analytics, lead generation, project management, sales, support, and more.
Some of the popular applications currently supported by ActiveCampaign are Zapier, Salesforce, Google Analytics, Shopify, WooCommerce, ClickFunnels, WordPress, and more.
Whether you want to drive more purchase, generate more leads or send transactional emails on automation, ActiveCampaign offers integration for each of these.
tinyEmail Integration
tinyEmail offers a limited integration opportunity with applications in the following categories - email providers, eCommerce, CRM, payments, forms, and WordPress.
Some of the popular integrations include Constant Contact, Mailchimp, Shopify, Magento, Volusion, Salesforce, HubSpot, Stripe, Paypal, Typeform, and more.
Though the number of integrations are comparatively less than ActiveCampaign but it is constantly adding more applications into its platform.
Bottomline: Both ActiveCampaign and tinyEmail allows you to integrate your account with popular third-party application like Shopify, Salesforce, Stripe, HubSpot and more. But if you're looking for an email marketing tools with lots of integration opportunity then you need to choose ActiveCampaign over tinyEmail.
ActiveCampaign vs tinyEmail: Affiliate Program
ActiveCampaign Affiliate Program
Almost all email marketing affiliate programs offers recurring commission to its affiliate. And ActiveCampaign is no different.
If you join the affiliate program by ActiveCampaign, you can earn 20-30% recurring commission for each successful referral that happens from your referral link.
All payments are paid via PayPal.
Join the ActiveCampaign affiliate program today.
tinyEmail Affiliate Program
You can also make money from tinyEmail by joining its affiliate program and promoting it to your users. For each successful referral, you can earn 30% recurring commission every month.
The program offers a 60 day cookie period. Thus, if a user clicks on your affiliate link but didn't purchase tinyEmail immediately but buys it within the next 60 days, you would be eligible to earn commission.
You as an affiliate would get paid through PayPal (minimum threshold - $25) or Stripe bank transfer (minimum threshold - $10000).
Join the tinyEmail affiliate program here.
Also Read: Aweber vs tinyEmail
My Recommendation
Both ActiveCampaign and tinyEmail offer a range of features that can help you create effective email marketing campaigns.
ActiveCampaign is a more comprehensive email marketing tool that offers a wide range of features that can help you to automate your marketing campaigns and save time. It is best suited for businesses that require advanced automation features and integrations with their CRM.
On the other hand, tinyEmail is a simple and easy-to-use email marketing tool that is best suited for small and medium-sized businesses that require basic email marketing features. It is also more affordable than ActiveCampaign, making it a great option for businesses on a budget.
Thus, if you require advanced automation features and integrations with your CRM, then ActiveCampaign is the better option. However, if you require basic email marketing features and affordability, then tinyEmail is the better option.
Ultimately, the choice between ActiveCampaign and tinyEmail will depend on your specific needs and budget.
Both platforms offer free trials, so we recommend testing out each one to see which one feels like the best fit for your business.
