5 Best Lead Magnet Creators of 2024 [Both Free & Paid]

| | March 21, 2024

In this article, we introduce you to the top 5 lead magnet software tools that can help take your marketing strategy to the next level. With so many options available, finding the right tool can be a daunting task!

That's where we come in.

We will walk you through these powerful lead magnet tools and their benefits, so you can find the perfect one for your business. From customizable templates to user-friendly interfaces, these lead magnet software tools have got it all!

And the best part? They promise to boost your marketing strategy and transform your business.

So, without further ado, let's dive into the world of lead magnets!

In conclusion, these top 10 lead magnet software tools provide an opportunity for businesses to attract, engage and nurture their leads with ease, ultimately generating more conversions and revenue.

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Best Lead Magnet Creators

What are the Best Lead Magnet Creators?



Designrr is a powerful lead magnet software that enables users to create highly-engaging eBooks, lead magnets, and other types of digital content from their existing content.

Thus, if you have content in the form of blog articles, podcasts, old PDFs, videos, Microsoft Word documents, Google documents, and more, Designrr can easily convert them into an eBook or a flipbook.

This software is suitable for all kinds of businesses, bloggers, authors, and marketers who want to create high-quality lead magnet in minutes without any design skills.

Designrr offers a user-friendly interface that allows you to customize your layouts, colors, fonts, and images to suit your brand's needs. Whether you want to create a lead magnet for your website or social media campaign, this software has got you covered.

It also offer pre-built templates, Google fonts, copyright-free images, and more, within the software. After completing your lead magnet, you can download in formats like PDF, Kindle, or ePub.

Moreover, Designrr has a reliable support team that ensures prompt resolution of any issues you may encounter while using it.

Designrr paid plans starts at $29/month for the Standard Plan and it also offer free trial on its paid plans.

Note: For a limited time, you can get the Standard Plan which normally cost $29/month at a one-time price by paying only $27. To claim the Designrr lifetime deal, sign up using this link - Designrr at only $27.

key features

  • Repurpose existing content into eBooks, Flipbooks, Show Notes, Transcripts, & Web pages
  • Offer pre-built eBook templates
  • Offer in-built editor to customize your lead magnet - font, font styles, font color, images, padding, margin, header, footer, and more
  • Automatically adds Table of Content and Page Number to each pages of better engagement
  • Create 3D cover image for your lead magnet
  • Complete your eBook lead magnet in Designrr and export it into PDF, Kindle, iBooks (epub) and HTML
  • Offer 7-day free trial and customer support via chat

pricing plans

Designrr offers four paid plans - Standard ($29/month), Pro ($39/month), Premium ($49/month) and Business ($99/month).

Standard: It allows users to create unlimited eBooks in various formats. Pre-built templates, Google fonts, free images, table of content, flipbook generator are some of its key features.

Pro: Apart from the features listed under the Standard, it offers additional features like 3D cover image tool, cover designs, project cloning, and more.

Premium: It include all the features under the Pro and additional features include four transcription hours every month.

Business: It covers all the features under the Premium. Additional features include 8 transcription hours per month.

Designrr lifetime deal is currently LIVE. Under this deal, you get the Standard Plan ($29/month) at a one-time fixed price of $27 only. Plus, you also get free commercial license as bonus valuing $497. Get started with Designrr using the link below.

Kotobee Interactive eBook Creator


Kotobee Author by Kotobee is another useful lead magnet creator that allows you to create interactive eBooks that engage readers and help build your email list.

With its user-friendly interface and easy-to-use features, Kotobee Author makes it simple to create visually appealing lead magnets that are both informative and entertaining.

One of the key benefits of Kotobee Author is its ability to convert your existing blog articles into eBooks. Just like Designrr

To make you eBook interactive, Kotobee allows you to add engaging images, videos, widgets, and more. After creating your eBook, you download it into multiple formats such as Kindle, ePub, PDF, and more. 

It also offers powerful security features that protect your content from piracy and unauthorized access by adding encryption to your eBook.

Plus, it has separate application software for both Windows, Mac and Ubuntu operating system. If you want to use Kotobee on your mobile, it also offers mobile application that you can download from Google Playstore and Apple App Store.

Kotobee's built-in features such as videos, audio, questions, animations, and interactive widgets make it a valuable asset for marketers who want to create engaging content that resonates with their target audience.

key features

  • Create eBook from scratch or by importing content from existing blog posts, Word, ePub, and more
  • Customize your eBook to include your own brand color, logo and style
  • Make your lead magnet engaging with audio, video, questions, widgets, and more
  • Kotobee allows you to export your eBook in 12 different formats
  • Offers 20+ eBook templates
  • Offers 3 million plus images and videos
  • Get 1 year of free updates on your purchase

pricing plans

Three plans are available for Kotobee Author - Basic ($150), Premium ($300) and Institutional ($2000).

Basic: It includes all the features as mentioned above. You just need to pay once. There is no recurring fee. Supports 1 user with lifetime access.

Premium: It include features included in the Basic and offers additional features such as report and assessment progress with LMS Scorm integration, exporting ePub books in encrypted form, and more. Supports 1 user with lifetime access.

Institutional: It include features of Premium license. You get special training and premium support and you can export 60 mobile apps. You can add up to 10 users with lifetime access.

Special Offer: Get a special offer as a reader of Technicalwall.com. If you sign up using the link below, you can get 10% off on the purchase price. Just use the code - TECHNICALWALL10 during checkout to claim the 10% discount.



Piktochart is a web-based graphic design software that enables users to create various types of lead magnets and visual content, including infographics, presentations, reports, social media posts, and more.

With Piktochart, you can choose from over 600 customizable templates and thousands of icons and images to create stunning designs that match your brand's personality.

The drag-and-drop interface also makes it easy to move different elements around on the canvas, add text, and customize fonts and colors.

It offers unlimited charts, maps, images, icons, illustrations to use on your lead magnet. 

One unique feature of Piktochart is its ability to import large sets of data from Excel spreadsheets or Google Sheets into customizable charts and graphs to present complex information in an easy way.

Pricing plan by Piktochart starts at $29/month ($14/month, if you pay annually) and also offer a free plan for beginners that allows two downloads per month.

If you want to offer infographics, presentation, reports, and more as a lead magnet to your readers in return for their email addresses then Piktochart can be the best lead magnet creator for you need.

Get started with the Piktochart free plan today.

key features

  • Offers a library of templates and visual assets that users can customize to fit their brand's style
  • Can create various types of lead magnets - infographics, reports, presentation, etc.
  • Offers hundreds of templates, illustrations, photos, icons, and more
  • No watermarks on downloads even if you're on the free plan
  • Supports team collaboration
  • You can import content from a CSV file or Google Sheets
  • Offers a completely free plan for first-time users

pricing plans

Piktochart is available under two paid plans - Pro ($29/month) and Enterprise (custom price).

Pro: While free plan allows you to add up to 4 team members and create up to 5 projects, under Pro, you can add up to 25 members and create unlimited projects. It covers everything under the Free plan and offers additional features like custom templates, custom fonts, custom brand color scheme, and more. 

Piktochart free plan is a great opportunity for beginners to try out the platform and its features at absolutely no cost. And the best thing is that no credit card is required to join the free plan. Get started with Piktochart using the link below.

Canva Free Design Tool


Another very powerful lead magnet maker that I personally use and recommend is Canva.

With its intuitive interface and vast library of design templates, Canva has quickly become the go-to tool for businesses and marketers looking to create visually appealing lead magnets that attract and engage their target audience.

Using Canva, you can easily create engaging and high-converting lead magnets like eBooks, brochures, cheat sheets, planners, infographics, and more.

Most importantly, Canva has a massive library of templates that are designed specifically for lead magnets. You can choose from a variety of templates for eBooks, checklists, cheat sheets, and more.

These templates are fully customizable, so you can make them your own and match them to your brand. You can also add your own images and graphics to make your lead magnet unique and eye-catching.

It offers a completely free plan which I think would be suitable for most beginners. Only when you use any premium template, image or icons, you need to pay Canva. Otherwise, as long as you are using free assets offered by Canva, there is nothing to pay.

Paid plan starts at $119.99 year. If you want to try premium features of Canva before upgrading to the paid plans, you may consider joining the Canva free trial for 30 days.

key features

  •  Offer professionally designed templates for different kinds of lead magnets
  • After downloading your completed lead magnets you can use to collect leads on your site
  • Offers 100 million plus stock images, videos, audio, graphics, icons and more
  • Offer AI-powered design tools like Magic Write, Magic Design, and Magic Edit
  • Canva allows you to collaborate with team members, making it easier to create and edit lead magnets together
  • Offers Brand Kit to save your brand colors, logos and style and reuse them in your projects
  • Offer cloud storage and 24 by 7 customer support
  • Offers free trial for 30 days
  • Offers completely free plan for beginners

pricing plans

Canva offers three main plans - Canva Free ($0/year) and Canva Pro ($119.99/year).

Canva Free: It is completely free for first-time users and offer features like 250000 plus free lead magnet templates, 1 million plus free graphics & images, AI tools, 5 GB of cloud storage, and more.

Canva Pro: It include all the features under the free plan. Additional advanced features include 100 million plus stock images, graphics, icons & more, brand kit, background remover, social media scheduler, magic resize, and more.

Canva offers a free plan for beginners where you can use free assets to create your lead magnets. Or if you want to try premium features, get started with the 30 days free trial. Join Canva using the link below and create your lead magnets for free.



Outgrow.co which is number five on our list offers a wide range of lead magnet tools that make it easy to create professional-looking resources that will attract your target audience. Whether you're looking to create a quiz, survey, calculator, polls, assessment, or any other type of interactive content, Outgrow.co has everything you need to get started.

Using these lead magnets, you can easily and quickly capture leads, engage your audience, and boost conversions.

It offers an intuitive drag-and-drop interface that makes it easy for users to create their own interactive content without any coding skills. You can select from 1000 plus pre-optimized templates that has been designed to improve your conversion rate.

One of the standout features of Outgrow is its ability to connect it with your CRM, email marketing software, and other tools in order to streamline your lead generation process. 

Outgrow also provides detailed analytics that allow you to measure the performance of your interactive content. This includes metrics such as views, clicks, conversions, and engagement rates to gain valuable insights into what works best for your target audience and optimize your marketing strategy accordingly.

With Outgrow's advanced features and user-friendly interface, it's no surprise that it's become one of the most popular lead magnet software tools on the market today.

key features

  • Offer tools to create different lead magnets - quizzes, polls, calculators, surveys, giveaways, graded tests, assessments, chatbots, and more
  • Offer pre-designed templates for lead magnets
  • You can customize your lead magnets with your own brand color, logo, style and font
  • Offer integrations with popular applications like Salesforce, Hubspot, Mailchimp, ConvertKit, Slack, Constant Contact, Campaign Monitor, Aweber, Get Response, and more
  • Get detailed analytics for each user
  • Offers a 7-day free trial

pricing plans

Outgrow offers four paid plans - Freelancer ($22/month), Freelancer Pro ($45/month), Essentials ($115/month) and Business ($720/month).

Freelancer: You can five types of lead magnets under this plan - outcome quiz, assessment, poll, calculator and form & survey. You can collect 250 leads per month, and add one team member.

Freelancer Pro: It include all the features under Freelancer. It offer additional 2 lead magnets or content types - eCommerce recommendation and giveaway. Plus, you can collect 1000 leads per month in your email list.

Essentials: It covers everything under the Freelancer Pro. You get one more lead magnet under this plan - chatbot. You can collect 7500 leads per month, access to charts, tables & graphs, and add up to 3 members.

Business: It include everything under Essentials. Additional features include 50000 leads per month, 10 members, priority support and more.

Outgrow offers a 7-day free trial. You can join the free trial and explore all the premium features for 7 days before upgrading to the paid plans. No credit card is required to join the free trial. You can even cancel your free trial any time. Get started using the link below

What are Lead Magnet Creator?

Lead magnet creator is a type of program designed to help businesses create lead magnets - valuable content offers that encourage website visitors to provide their contact information.

Lead magnets can be in the form of eBooks, webinars, checklists, and other types of downloadable content aimed at providing value to potential customers.

Many businesses use lead magnet software tools to create visually stunning and engaging digital assets that capture the attention of their target audience.

These tools offer a variety of templates and customization options for creating effective lead magnets quickly and easily.

With their user-friendly interfaces and drag-and-drop functionality, even those with limited graphic design skills can create stunning assets that help build relationships with potential customers.

By using lead magnet software tools effectively, businesses can attract more leads and grow their email lists significantly.

They can also establish themselves as thought leaders in their niche by providing valuable insights on topics related to their products or services.

 Overall, the right lead magnet software tool can be an indispensable asset for marketers, bloggers and other online businesses looking to increase conversions and drive sales growth.

How to Choose the Best Lead Magnet Software?

When selecting lead magnet software, there are several factors to consider that will help you make the right choice for your business. 

First and foremost, the software should be user-friendly, with an intuitive interface that is easy to navigate. It should also be customizable, allowing you to create content that is unique to your brand.

Another important factor is the range of templates and designs available. The more options you have, the easier it will be to create high-quality lead magnets quickly and efficiently.

Additionally, look for software that integrates with your existing marketing tools such as email marketing platforms and CRMs.

Finally, consider the cost of the software in relation to its features and benefits – it should be a worthwhile investment for your business.

By considering these criteria when selecting lead magnet software, you can ensure that you choose a tool that not only meets your current needs but also has room for growth as your business expands

Wrapping Up

Selecting the right lead magnet software is crucial to the success of your marketing strategy.

By using any of the top 5 lead magnet creators mentioned in this article, you can easily design and deliver high-quality content that attracts and converts potential customers. 

The best part is, most of these software tools come with a user-friendly interface and affordable pricing plans. Plus, they also offer either a free trial or a free plan. 

I would recommend you to join the free trial or free plan of these lead magnet software and try yourself to see which one is best for your business needs.

If you're looking to create infographics, presentations or reports, I would recommend you to try Piktochart, and if you want to create eBooks from scratch, give Canva a try.

For creating interactive eBooks, I will always recommend you to try Kotobee Author

And finally, if you're looking to convert your existing blog articles or podcasts into eBooks, I would refer Designrr. Check out the lifetime deal by Designrr in the link below.

Designrr Standard Plan which normally costs $29/month is available at a one-time price of $27 only for a limited time. Sign up using the link below and claim the lifetime deal.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.