Latest Affiliate Marketing Statistics for 2024

In the world of online marketing, affiliate marketing has emerged as a popular strategy for businesses to expand their reach and drive sales.

This marketing method involves promoting products or services of other companies and earning a commission for each successful referral or sale.

Affiliate marketing is a rapidly growing industry and with the rise of social media, influencer marketing, and e-commerce, it has become a powerful tool for businesses to increase their online presence and drive sales. 

In this blog, we will explore the latest affiliate marketing statistics of 2024, providing valuable insights and trends that can help affiliate marketers stay ahead of the curve.

Let's get started.

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Affiliate Marketing Statistics

Top Affiliate Marketing Statistics of 2024

So, here are the latest statistics for the year 2023 that you've been waiting for.

1. Searches for the Term - Affiliate Marketing, is Increasing Year after Year

Affiliate Marketing Trend

Source: Google Trends

As per the Google Trends data (see the above screenshot), the monthly searches as well as the yearly searches suggest that there has been an increasing search interest in the term - affiliate marketing.

In the above picture, you can see that Google Trends shows interest in a term on a scale of 100 and as of September 2023, the affiliate marketing term has gathered a score of 74

It dipped a little since July 2023 when the score for affiliate marketing keyword was a perfect 100 but now it is stable at around 70 level.

2. Fashion Industry Accounts for Approximately 25% Of All Affiliate Marketing Programs

According to the latest trends and statistics in the field of affiliate marketing, the fashion sector dominates with a significant share of 19% establishing itself as the leading industry. 

Following closely behind is the outdoor and sports niche, accounting for 15% of affiliate programs, followed by health and wellness at 11%.

The health and wellness alone is worth more than $4 trillion US dollars. Thus, even though the competition is tough in this niche, there is ample opportunity for new affiliate marketers to explore these niches to earn a substantial income.

There are several other industries also that hold strong rankings. Notably, the gaming, travel, beauty, gardening, home, luxury, and electronics sectors are also highly recommended as they offer favorable opportunities for growth and success.

Plus, you can find lots of affiliate programs related to these niches on popular affiliate networks like ShareASale, Impact,, PartnerStack, and more.

3. Affiliate Marketing Spending in US from 2017-23

In recent years, the field of affiliate marketing has experienced impressive growth, as stated by Statista

In 2017, the amount of money spent on affiliate marketing reached 5.4 billion U.S. dollars, and by 2022, it had grown to approximately 8.2 billion dollars.

This upward trend is expected to continue in 2023. It is estimated that spending in affiliate marketing industry in the United States will reach around 13 billion dollars by the end of 2023.

4. Software are the Most Valuable Affiliate Programs

Software affiliate programs tend to offer some of the highest commissions for publishers. 

In fact, publishers can expect to receive around 30% of all software sales as commissions. If the software affiliates allow for recurring commissions, publishers can continue to earn commissions for the rest of their lives. 

This is particularly common in programs that offer software upgrades or ongoing subscriptions.

If you have been following this blog, you may have seen that most of the affiliate products that I promote or recommend to my readers are mostly software. And they account for 90% of our revenue.

And we don't even run advertisements ads from ad networks like Google Adsense or Ezoic on this blog.

Affiliate Earnings

In the above screenshot, you can see that as an affiliate I have earned more than $21,000 by promoting a single software program.

So, if you have a blog in Software niche or looking to start a blog in this niche, you can join the affiliate networks as I have already mentioned above and earn around 30% in affiliate commission.

5. Greater Role of SEO in Affiliate Marketing

Approximately 69.22% of total affiliate marketers generate traffic using SEO, that is, Search Engine Optimization. It plays a crucial role in the success of affiliate marketing. 

Using SEO, affiliate marketers can optimize their websites and content to rank higher in search engine results pages (SERPs), ultimately driving organic traffic and increasing their affiliate sales.

One of the key advantages of SEO in affiliate marketing is its ability to generate targeted traffic. By targeting specific keywords and optimizing content around them, marketers can attract users who are actively searching for the products or services they are promoting.

However, without SEO, you need to depend on paid traffic by running marketing ads to drive traffic to your affiliate product's landing pages which may eat up a significant part of your affiliate commission.

6. 16% of All Online Orders Comes From Affiliate Marketing Recommendations

Research shows that people are more likely to purchase a product by reading affiliate reviews and recommendations.

Though people also read reviews on product's page but recommendations by affiliate marketers promoting products influence their purchase decision to a great extent. Thus, in United States alone, affiliate marketing spending has a share of 16% of all the online purchase orders.

CJ Affiliate's report also shows that an affiliate marketing consumers typically spend more than a average buyer and the online order share of these type of consumers are 31% higher for these types of consumers. And the the average order value is also 21% bigger for affiliate marketing consumers.

7. Adam Enfroy Makes Over $80,000/month From Affiliate Marketing

Adam Enfroy

Adam Enfroy of is one of the top affiliate marketers in the world and as per his income report (June 2021) he had earned more than $80000 from his blog promoting 63 different affiliate products.

Products that he promotes on his blog ranges from web hosting, SEO tools, AI tools, podcast hosting, email marketing and more.

Some other affiliate marketers that are making huge income from affiliate marketing are Pat Flynn (SmartPassiveIncome), Matt Diggity (DiggityMarketing), Spencer Haws (NichePursuits), and more.

8. Affiliate Conversion Ranges From 0.5% to 1%

Conversion rate is a crucial metric in affiliate marketing because it directly impacts your revenue and overall success. A higher conversion rate means that more of your visitors are taking the desired action, resulting in more commissions or sales for you.

For example, let's say you have a blog promoting a specific product, and you receive 100 visitors to your landing page in a day. Out of those 100 visitors, 10 make a purchase. In this case, your conversion rate would be 10%.

Measuring your conversion rate in affiliate marketing involves a simple calculation: Conversion Rate = (Number of Conversions / Number of Visitors) * 100

As there are different types of affiliate products and program that targets different categories of audience, there is no true or fixed average conversion rate for affiliate marketing. According to, the conversion percentage ranges around 0.5% to 1%.

9. Affiliate Marketing Publishers Fall Into 7 Categories

According to a survey by Active Revenue, seven different categories of publishers are most frequently seen in affiliate marketing.

These include blogs, campaign websites, cashback and loyalty sites, social media publishers, email marketers, shopping directories and coupon sites, and retargeting and remarketing costs. 

Publishers serve as the main conduit between marketers and their customers and frequently monitor consumer trends. They use multiple patterns and these affiliate streams to generate income.

10. 33% Affiliate Marketers Earn $10,000 A Year On Average

According to Glassdoor, the average salary of an affiliate marketer is $59,060 per year. This figure is only for salaried employee.

The average earnings for affiliate marketers promoting affiliate products on their blogs, YouTube channels and social media platforms, is not very encouraging.

According to Influencer Marketing Hub, more than 67% of all affiliate marketers make $10K or less per year, while only about 33% make $10K or more per year. While only 11% affiliate marketers make more than $100,000 in affiliate commission per year.

Affiliate Marketing Income

Wrapping Up

Affiliate marketing has become a lucrative business model for many individuals looking to earn passive income.

With the rise of e-commerce and digital marketing, affiliate marketers have found a way to monetize their online presence by promoting products and earning commissions for each sale they generate.

As with any business, success in affiliate marketing requires a solid understanding of the market and the ability to leverage insights and data to your advantage.

This is where affiliate marketing statistics come into play.

I hope the affiliate marketing statistics mentioned in this article has helped you get valuable insights into consumer behavior, industry trends, and performance metrics.

By harnessing these statistics, affiliate marketers can make informed decisions, optimize their strategies, and ultimately increase their earnings.

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Deepak Choudhary

Deepak Choudhary is the founder of He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.