As business owner, you should always be looking for ways to make more sales of your products. And, if you already have your own website, knowing how to promote it effectively can make a huge difference.
There are a lot of different techniques or strategies you can use for your website promotion. In this article, we’re going to outline some of the most effective ones you can use.
These strategies are also effective for affiliate marketing website. If you have a site where you promote different affiliate programs, you can use these strategies to drive traffic to your website and boost your sales.
So, if you want to learn how to promote your website in 2021 to build an audience and drive consistent traffic, check out all the 5 important strategies mentioned in this article.
Let’s get started.
1. Rank for Relevant Search Engine Queries by Focusing on SEO
Search engine optimization, or SEO, involves using a series of tactics that work together to make your website more visible on relevant search engine results pages (SERPs).
Higher rankings on the SERPs will mean that you can get more traffic to your website! Additionally, SEO tends to be cost-effective, as it can provide a great return on investment.
There are three main elements of a good SEO strategy: content marketing, link building, and technical SEO. Let’s break down what these are and how you can use them.
Content marketing is the process of creating content, such as videos, articles, graphics, eBooks, and the like, to educate your audience or promote your products and services.
In your content, you’ll want to promote your business in a way that’s not overt — answering customer questions, creating listicles of different products or services that you recommend, and providing product demonstrations are all great ways to draw your ideal audience to your website.
Link building is the process of acquiring links from other authoritative and high-quality websites. When this happens, Google takes it as a vote of confidence in your authority and will give you a boost on the SERPs as a result!
One of the best ways to build links is to simply create shareable content. If you can create helpful guides or conduct original research, people will want to cite you as the source and share your content with their audiences. When they do this, they’ll typically give you a link, which can do wonders for your SEO.
Technical SEO refers to the technical aspects of your website that send signals to search engines. Google only wants to send people to great websites, meaning technical SEO is extremely important. Here are a few ways to boost your technical SEO:
- Have a fast loading speed (try to keep it under two seconds)
- Reduce your image file size
- Remove dead links
- Make sure your website is responsive and mobile-friendly
Following these technical SEO tips will help you rank higher on the SERPs and ultimately send more traffic to your website.
2. Create Lead Magnets to Grow Your Mailing List
A lead magnet is an item or service offered for free in exchange for contact details, like a user’s email address. Lead magnets can include free trial subscriptions, eBooks, free samples, or webinars.
People like free stuff, and they’ll usually be willing to give you an email address to get these resources. For example, you can create an eBook in the form of a checklist or a guide using tools like Canva and offer it to your visitors for free in exchange of their email address.
Thus, a free stuff which offer something valuable to your visitor is very important for growing your mailing list and promoting your website!
To come up with more ideas for lead magnets, think about what you already offer on your website. You could combine blog posts to make an eBook using tools like Designrr or attach free trials to contact information, for instance. The most important thing is that you create something your audience will genuinely be interested in.
Let’s take a look at a few examples of businesses with great lead magnets for inspiration.
FreshBooks, an online accounting software company, uses free invoice templates as lead magnets. A user simply has to plug in their contact information and they’ll receive an invoice template for free. This is a great way for FreshBooks to draw in their target audience, which consists of freelancers and small business owners, many of whom likely write their own invoices and do their own accounting. These people might also be interested in FreshBooks’ other services so, by offering these templates for free, FreshBooks will be able to get more sales from these people later.
Think about what you can offer as a lead magnet to draw people to your website. Offering free templates or services that are relevant to your niche will draw in more people and encourage them to buy from you in the future.
Hubspot, a digital marketing company, does something similar on their website. For instance, they offer a free content marketing training workbook that’s free to download in exchange for a website visitor’s contact information. This is a great way for Hubspot to promote their business and draw people to their website. People who are looking to get started in content marketing might come across this free workbook and grow to trust Hubspot — this makes it more likely that they’ll spend money on Hubspot’s services in the future.
Consider whether it’s possible to create a free guide as a lead magnet that introduces people to your business. What types of questions do people have about your area of work when getting started? Addressing these questions in a helpful guide and offering it for free will not only help you attract people to your website, but it will build trust with these individuals and encourage them to spend money with you in the future.
Lead magnets, such as the ones Hubspot and FreshBooks have created, are great tools for promoting your website.
3. Shout About Your Products or Services on Social Media
Social media is an extremely powerful tool for promoting your website and earning more sales. The more active you are, the more people will hear about your products or services! And, if someone keeps seeing your business on social media, you’ll be top of mind when they need products or services like yours. Utilizing your social media can help you draw in more traffic and promote your website!
Keep in mind that different social media platforms will work better for different businesses. You don’t need to use them all — stick to one or two that will work well for your audience. This will help you attract the right people and allow your team to create high-quality content. Platforms like Instagram, Pinterest, and TikTok work well for businesses that produce a lot of imagery, while LinkedIn is a great platform for businesses that work with other businesses. If you’re just looking for the largest audience, Facebook is the best bet.
Let’s take a look at a few examples of brands that use social media well for inspiration.
HBO Max, the new streaming service from HBO, promotes their services well on their Instagram profile. Throughout their page, you can see the different shows and movies they are promoting, including this clip from their upcoming Sex and the City spinoff. Highlighting their new shows is a great way to promote their business and encourage more people to subscribe to their services. Additionally, because HBO Max is a streaming service, Instagram is a great choice of platform, as they can show clips from their new TV shows and films.
On your social media pages, use your posts to promote your new products! Take pictures and videos and use them to get your followers excited about your business. Doing this will help you make more sales.
Chewy, a pet supply retailer, uses social media to promote their business, as well. As you can see in the image above, on their Twitter account, they show off some of their newest Halloween toys and model them with different dogs. This is a great way to get customers to imagine themselves purchasing their products and thinking about how cute their dogs will look playing with these seasonal toys. This is a strategy that will get people to purchase more of their products!
To promote your business, use imagery that encourages people to imagine themselves using your products or services. Doing this will help get people excited about your business and lead them to spend money with you!
Finally, Kasala, a Seattle-based furniture store, promotes their living room furniture very well on their social media. As you can see in the image above, they are promoting their Romano sectional sofa in a model living room. This is a great way for Kasala to promote their business. By showing off their high-end products, they get their followers excited about their business and encourage them to purchase the items they see, like the sectional or the coffee table.
Create social media content that shows off what your products and services can do or how they should be used, as Kasala has. Doing this will get people excited about the prospect of incorporating your offerings into their lives, making it more likely that they’ll spend money with you!
4. Focus on Creating Content Your Ideal Audience Will Love
Content marketing is a vital tool for promoting your website. But you can’t just create content for the sake of it — you need to ensure that you’re creating content that your ideal customers actually need.
To do this, you’ll need to conduct some keyword research. Start by creating a list of words and phrases related to your business. Next, head to a keyword research tool like Google Keyword Planner. Plug them into the Planner, and Google will provide you with a list of keywords based on their competitiveness, or how hard they are to rank for, and their average monthly search volumes. When deciding what keywords to target, you want to find a balance between these metrics. You want to be able to reach as many people as possible, but you don’t want your targeted keywords to be so competitive that you can’t rank for them.
Use your keyword research to inform your content marketing strategy! This will help you to make sure you’re creating content people will love and ensure that you rank highly on SERPs related to your business. Weave them into your content naturally in the titles, headers, and body copy. Plus, you should try to get the main keyword in the first 100-150 words of your content — this will help to tell Google what your content is about.
5. Incorporate PPC Marketing into your Promotion Plans
Pay-per-click (PPC) advertising is a great way to help you promote your online business! Additionally, it tends to be cost-effective since you only have to pay for your ads whenever someone clicks on them. When your PPC ads are working well, you can get a high return on your investment!
To get the most out of your PPC ad campaigns, you need to start by setting your goals. If your goals are clear, you’ll have a better chance of reaching them! Consider what you’re trying to do by creating these ads. Are you trying to raise awareness of your business? Make more sales? When you set goals like this, you can effectively target the right people and secure more clicks!
PPC advertising can also help to generally promote your website. Even people who see your ads but don’t click on them might hear about your company for the first time, making it more likely that they’ll purchase from you in the future.
Thus, if you're not getting enough visitors to your site from search engine, you can use PPC campaigns to advertise your website and drive traffic to your site and bring more sales.
This method is typically useful for businesses selling products on their websites. For bloggers who earn only from display advertising, using PPC advertising to drive traffic is not recommended as it will not generate enough ROI to justify your ad campaign budget.
Website promotion is a huge part of running a business in 2021! In this article, we outlined several different ways you can promote your website, including through PPC advertising, content marketing, SEO, and more.
I hope by going through this article, now you know how to promote your website to bring more traffic to your website.
If you feel there are more better ways to promote a website, feel free to comment below.
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