Best AI Marketing Tools of 2024 to Transform Your Business

AI marketing tools can help businesses reach new customers, write marketing content at scale, and drive more conversions and sales.

Companies like Google, Salesforce, IBM, Invoca, GumGum are using AI-based tools for advertising and marketing in a big way (source).

If you're looking for such automated tool then you've come to the right place.

In this article, we will explore some of the best AI marketing tools that can help a business save time & money and drive more conversion in terms of clicks, leads or sales.

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What are the Best AI Marketing Tools?

1. Jasper AI: Generate Content at Scale

The number one AI marketing tool on our list is Jasper. It uses GPT3-model developed by OpenAI to generate high-quality content.

It offers powerful copywriting templates such as AIDA, PAS, and product descriptions that allow marketing companies and agencies to create engaging copies of their ads and landing pages.

To generate marketing ad copies, you need to feed the Jasper AI tool with your product name or brand name and description, and it will create quality copies for you.

Apart from marketing content, Jasper also offer templates to create long-form blog posts, stories, eBooks, emails, social media posts, video scripts, SEO meta descriptions and more.

You can either sign up for the 5-day free trial or subscribe to any of its paid plans that start at 

Jasper offers two pricing plans - Creator ($49/month) and Pro ($69/month).

Yearly subscription will help you save 20% on the monthly price.

2. Semrush: All in One Marketing Tool

Semrush is an all-in-one AI marketing tool that provides features related to SEO, marketing, and advertising solutions.

The tool allows you to perform SEO, content marketing campaigns, social media marketing, PPC, analytics and more.

Using Semrush, you can track not just your website but also your competitors' websites. It offers tools for keyword research, backlink analysis, content optimization, competitor analysis, and site audit. 

For businesses, it offers an array of features to help them optimize their digital marketing campaigns.

For example, the Reporting tool by Semrush provides in-depth insights into the performance of campaigns helping businesses to make informed decisions about their marketing strategies.

You can also integrate your account with Google Ads, Google Search Console, and Facebook Ads. By adding these applications, businesses can easily track and optimize their campaigns without needing to switch between platforms. 

Beginners can join the free trial, which is available on all of its paid plans. The paid plan subscription starts at $129.95 per month.

Semrush offers the following paid plans - Pro ($129.95/month), Guru ($249.95/month) and Business ($499.95/month).

You can save 17% by paying the subscription charges annually.

3. SurferSEO: Best for Content Optimization

SurferSEO is another very popular AI marketing tool. It offers content optimization solutions for digital marketers and website owners. 

It can analyze your website’s content and its performance in the search engines and offer suggestions to optimize your content for SEO.

It offers a range of features that can help you rank better on SERPs, such as keyword research, SERP review, content writing, SERP analyzer, and detailed SEO analysis.

One feature that I like is its ability to analyze the content of your web page against the top-ranking pages. It looks at over 500 ranking factors to give you a comprehensive picture of how your content compares.

The SERP Analyzer feature is especially helpful, as it provides detailed insights into the keywords used by the top-ranking pages.

It also gives you a Content Score out of 100 by analyzing your content. A score close to 100 is what you should be trying to achieve for better rankings.

SurferSEO offers a 7-day free trial for first-time users, and its paid plans start at $89 per month.

SurferSEO offers three paid plans - Essential ($89/month), Scale ($129/month) and Scale AI ($219/month). Yearly subscription will help you save more.

4. Synthesia: Best AI Video Generator

Synthesia is a video generator that uses state-of-the-art AI algorithms to produce unique and realistic videos using realistic voiceovers and AI avatars.

With Synthesia, users can create AI videos by simply typing in text. This AI video generator processes the text input and renders it into a realistic video with voiceovers and animated avatars.

Suppose you have existing content in the form of a blog post, Google Doc document, old PDF or PowerPoint. In that case, you can convert it into engaging training, how-to or product marketing videos using Synthesia.

It also offers access to 120+ languages & accents and 85+ diverse AI avatars that you can use to create professional-looking videos.

If you don't like to record yourself on camera, you can add AI avatars to your videos. Synthesia also offers automatic voiceover, subtitles, and the ability to customize the avatar’s features.

You can sign up for a free account at Synthesia, and its paid plans start at $22 per month.

Synthesia offers the following paid plans - Starter (starts at $22/month) and Creator ($67/month).

5. Grammarly: Best for Writing Error-free

Grammarly is a powerful online grammar checker tool that helps you write better and communicate more effectively.

So, how does Grammarly help you? 

Grammarly AI can check your content for grammar, spelling, and punctuation errors. Not only does it identify mistakes, it also suggests solutions to rectify the errors.

Another great feature of Grammarly is its ability to check for plagiarism. It can identify instances of plagiarism - whether someone copied your work without citation or you accidentally used content already published online.

Additionally, it also provides suggestions on how to better structure your sentences to make them more readable.

Businesses, content creators, and marketers can use Grammarly to make sure their ads or campaigns don't have grammar mistakes or spelling errors.

With basic features, Grammarly is free to use. For more advanced features, you can join a paid plan which starts at $12 per month.

Grammarly offers following three plans - Free ($0/month), Premium ($12/month) and Business ($15/member/month).

Wrapping Up

In this article, I have tried to cover some of the most important AI marketing tools that online businesses, bloggers, content writers, and authors can use.

Most of these marketing tools offer free trial or money-back guarantee so that you can try them for free.

I hope you found this article on some of the best AI tools for marketing purpose helpful. If you've liked it, please share it with your friends on social media.

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