Best AI Marketing Tools of 2023 to Transform Your Business

| | September 14, 2023

Online businesses need AI marketing tools for a variety of reasons. From helping to reach customers, to writing content at scale, to driving conversions and increasing revenues, marketing tools are an essential part of any successful online business.

When it comes to marketing tools, there are a variety of options available. From email marketing to content marketing, social media, and search engine optimization, online businesses have the ability to reach customers with a variety of marketing strategies.

Companies like Google, Salesforce, IBM, Invoca, GumGum are using artificial intelligence for advertising and marketing in a big way (source). For example, many online businesses are already using AI based ad copy generator to create engaging ad campaigns that brings them maximum ROI on their investment.

In this article, we will explore all the best AI marketing tools that can help a business save time & money and drive more conversion in terms of clicks, leads or sales.

These marketing tools that have been compared in terms of their features & benefits, ease of use, pricing plans, and more. Let's get started.

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AI Marketing Tools

What are the Best AI Marketing Tools?

1. Jasper AI: Generate Content at Scale

Jasper AI Marketing Tool


Jasper is one of the best AI marketing tool that uses GPT3-model developed by OpenAI to generate high-quality content that can bring more conversion to your business. You using this tool you can generate compelling marketing ad copies that converts well.

It offers powerful copywriting templates such as AIDA, PAS and product description that allows marketing companies and agencies to create effective copies for their ads and landing pages.

To generate engaging copies you need to feed the Jasper AI tool with your product name or brand name and it will generate quality copies for you.

Apart from marketing content, you also get features to create long-form blog posts, stories, eBooks, emails, social media posts, video scripts, SEO meta descriptions and more.

key features

  • Templates: Offer 50+ templates to create both long-form as well as short-form content
  • Copywriting: Offer high-converting copywriting templates for especially for marketers - AIDA, PAS and Product Descriptions.
  • Languages: Jasper can produce ad copies and other content in 25+ languages.
  • Recipes: Offers pre-built recipes to create almost any kind of content.
  • Copyscape: Users can check for duplicate content using this plagiarism checker.
  • SurferSEO: Bloggers and content marketers can generate SEO-optimized content that ranks higher on search engines using SurferSEO
  • Extension: Integration with Chrome extension allows you to use Jasper from popular applications like Gmail, Google Doc, Facebook, YouTube, WordPress, HubSpot and more.

pricing plans

Jasper offers two pricing plans - Creator ($49/month) and Teams ($125/month).

Creator plan is best for creating content like blog articles, stories, eBooks, emails, ad copies, product descriptions and more. At $49/month you can generate unlimited content.

Team plan is the best plan businesses looking to add multiple team members to their Jasper account. The default plan allows you to add up to 3 members. Each additional seat will cost you $62/month.

Jasper offers a 7-day free trial. You can join the free trial and explore all the features for free. For a limited time, Jasper offering a free 10,000 words as a bonus under the free trial. You can use the free bonus to create marketing copies or any type of content you want. Get the free trial and claim your bonus using the link given below.

2. Semrush: All in One Marketing Tool

Semrush AI Marketing Tool


Semrush is an all-in-one AI marketing tool that provides plenty of SEO, marketing, and advertising solutions. With its extensive suite, you can perform SEO, content marketing campaigns, social media marketing, PPC, analytics and more.

Moreover, the platform's AI-driven insights and recommendations help you make informed decisions with data-driven results.

It allows you to track not just your own website, but also your competitor’s websites. Semrush also offers keyword research tools, backlink analysis, content optimization, competitor analysis and site audit tools to help you optimize your content. 

The platform offers an array of features to help businesses optimize their digital marketing campaigns. For example, reporting tool by Semrush provides in-depth insights into the performance of campaigns and allow users to make informed decisions about their marketing strategies.

Semrush also offers a range of integration options with third-party services such as Google Ads, Google Search Console, and Facebook Ads. This allows businesses to easily track and optimize their campaigns without needing to switch between platforms. 

Semrush also offers an array of customization options for businesses. From creating custom reports to setting up custom alerts, it makes it easy for businesses to customize their campaigns and maximize their ROI.

key features

  • Content Marketing: With Semrush, users can create effective content marketing campaigns that will help them to drive more traffic to their websites and generate more leads.
  • SEO Analysis: The tool provides data about backlinks, keyword rankings, keyword research, content optimization, and more. This helps users to optimize their websites for better search engine rankings.
  • Keyword Research: You can use this feature to identify the most profitable keywords and optimize your content to rank higher in search engine results.
  • Site Audit: It helps you to identify technical issues and optimize your website for better performance. You can analyze and monitor the performance of your website, including website speed and loading times.
  • Backlink Analysis: It provides you with a backlink analysis tool that helps you to identify and monitor the quality of your backlinks. This helps you to easily identify any potential link building opportunities and optimize your website’s SEO efforts.
  • Rank Tracking: Semrush allows you to track the performance of your website’s SEO in terms of rankings. This helps you to determine the success of your SEO efforts and measure the progress of your website’s SEO.
  • Reporting & Analytics: It provides insights into website performance, keyword rankings, content optimization, social media performance, and more. This helps users to make informed decisions about their digital marketing strategies.

pricing plans

Semrush offers the following paid plans - Pro ($119.95/month), Guru ($229.95/month) and Business ($449.95/month). You can save 17% by paying the subscription charges annually.

Semrush is widely recognized as one of the best marketing tools for online businesses. With its comprehensive suite of tools, Semrush can help businesses grow their presence online, increase visibility, and maximize their ROI. Get the free trial below.

3. SurferSEO: Best for Content Optimization

SurferSEO AI Marketing Software


SurferSEO is another very popular AI marketing tool that offers all-in-one content optimization solution for digital marketers. It offers a suite of powerful tools to help you analyze your website’s content and its performance in the search engines.

It offers a range of features that can help you rank better on SERPs such as keyword research, SERP review, content writing, SERP analyzer, and detailed SEO analysis.

Surfer SEO is a powerful tool for analyzing your page and its content against the top-ranking pages. It looks at over 500 ranking factors to give you a comprehensive picture of how your content compares.

The SERP Analyzer feature is especially helpful, as it provides detailed insights into the keywords used by the top-ranking pages.

You can use SurferSEO to identify which keywords are relevant to your website and and optimize your content to make sure it ranks higher in the search engine results pages (SERPs). This can help you to improve rankings, drive organic traffic, and get more visibility online.

SurferSEO also offers a range of advanced features such as keyword research, content analysis, and competitor analysis. This makes it easy for users to stay ahead of the competition and maximize their SEO efforts.

key features

  • Content Editor: It helps you create content that is more likely to rank higher in search engine results.
  • SERP Analyzer: It allows you to see what's working now for your keyword in search results. This helps you stay ahead of the competition and optimize your content accordingly.
  • Content Writing: The tool provides detailed feedback on how to improve the content, including suggestions to add specific words or phrases and advice on how to structure the content.
  • On-page Optimization: SurferSEO offers a Content Score that analyze your competitor and suggest more relevant keywords to be added to your content.
  • Integration: It integrates with popular applications like Jasper AI, WordPress, Google Docs and more.

pricing plans

SurferSEO offers three paid plans - Basic ($59/month), Pro ($119/month) and Business ($239/month). If you prepay the annual price, you would save 17% on the monthly subscription.

Basic plan allows to optimize 20 articles/month, audit 20 pages/month along with other features that include advanced keyword research, SERP analysis, SEO insights and more.

Pro plan allows to optimize 30 articles/month, audit 60 pages/month and include all the features under Basic.

Business plan allows to optimize 70 articles/month, audit 140 pages/month and include all the features under Pro.

SurferSEO tool is extremely user-friendly and provides an in-depth analysis of your page and helps you create content that meets all the necessary SEO requirements. Sign up for the 7-day free trial using the link given below.

4. Synthesia: Best AI Video Generator

Synthesia AI Video Generator


Synthesia is an AI-based video generator that uses state-of-the-art AI algorithms to produce unique and realistic videos 10X faster.

With Synthesia, users can create AI videos by simply typing in text. The AI video generator processes the text input and renders it into a realistic video with voiceover and animated avatars.

If you have an existing content in the form of a Google Doc document, old PDF or PowerPoint, you can convert it into engaging training, how-to or product marketing videos using Synthesia.

It also offer access to 120+ languages & accents and 85+ diverse AI avatars that you can use to create professional looking videos. This is especially important for people who don't like to record themselves on camera and business who wants to create marketing videos targeting different regions of the world.

The AI tool also includes features like automatic voiceover, subtitles, and the ability to customize the avatar’s features.

key features

  • Automated Video Creation: It is capable of automatically creating unique and compelling videos from PowerPoint presentations, Google Docs, PDFs and more.
  • AI Video Creation: It uses advanced natural language processing (NLP) and machine learning algorithms to create high-quality videos.
  • Avatars: Offers 85+ diverse digital avatars than can speak in different accents.
  • Languages: It can create marketing videos in 120+ languages.
  • Editing: Easily customize your videos with various effects, fonts, and colors. You can also add music and voiceovers to fit your brand’s identity.
  • Cloud-based: It is a cloud-based platform, meaning you can access your videos from any device. You can upload your videos to YouTube or Vimeo, or embed them on your site.

pricing plans

Synthesia offers the following paid plans - Personal (starts at $30/month) and Corporate (custom price).

Personal plan allows you to create 10 videos per month. Other feature include 85+ built-in avatars, 55+ templates, built-in screen recorder, free stock images & videos and more.

Synthesia's AI video generator is the perfect solution to generate videos with realistic human faces and voices, making them look and sound professional. The video maker tool is used by 30,000 marketing teams around the world. Get started with Synthesia AI marketing tool using the link below.

5. Grammarly: Best for Writing Error-free

Grammarly AI Writing Assistant


Grammarly is a powerful online grammar checker tool that helps you write better and communicate more effectively. It provides a comprehensive set of features that can help you perfect your written English, no matter your level of expertise. 

The best features of Grammarly are its ability to check grammar, spelling, and punctuation. Grammarly has an advanced algorithm that can identify and correct errors in your written work. It can detect errors in grammar, spelling, and punctuation and make suggestions on how to fix them.

The system also provides comprehensive explanations of why a particular correction is necessary. Another great feature of Grammarly is its ability to check for plagiarism. Grammarly can detect if someone has copied your work without providing a citation. It can also check for potential plagiarism across multiple documents and help you protect your content.

Additionally, it also provides suggestions on how to better structure your sentences, making it a great AI marketing tool for businesses and agencies who want to write professional ad copies either for themselves or for their clients.

key features

  • Grammar Check: Grammarly provides an in-depth analysis of your text, finding and correcting mistakes in both spelling and grammar. It can detect errors in homonyms, verb tenses, and even correct punctuation.
  • Spell Check: It will also check for typos and other common spelling mistakes, ensuring that your message is conveyed accurately.
  • Plagiarism Check: Grammarly provides a comprehensive plagiarism checker that can detect copied text from both published sources.
  • Contextual Spell Check: Grammarly's contextual spell checker can detect errors based on the context in which you are writing. This means that it can detect mistakes in words that are spelled correctly but used incorrectly in a sentence, such as "they're" instead of "their."
  • Personalized Suggestions: It also provides personalized suggestions based on your writing style and the type of document you are writing.

pricing plans

Grammarly offers following three plans - Free ($0/month), Premium ($12/month) and Business ($15/member/month).

Grammarly is the go-to tool for individuals and businesses alike when it comes to ensuring their writing is of the highest quality. It is not only a powerful grammar and spelling checking tool, but it also provides detailed suggestions and corrections that help make sure your writing is clear and professional. Get stared with the Grammarly AI marketing tool for free.

What are AI Marketing Tools?

AI marketing tools are software applications that leverage artificial intelligence (AI) to automate and optimize marketing activities. By leveraging AI, these tools are able to learn from data to better target customers, automate processes, and measure the effectiveness of campaigns.

These are an invaluable asset for any businesses looking to stay ahead of the competition, drive growth, and improve customer engagement.

By leveraging AI, you can identify customer needs, target customers more effectively, automate processes, and measure the effectiveness of your campaigns. This can help you drive more sales and increase customer loyalty.

AI marketing tools can help you in various ways and provide numerous benefits, such as:

  • Automating and optimizing marketing tasks, such as email campaigns, social media posts and ads, website personalization, and more.
  • Analyzing customer data to identify patterns and trends, allowing you to better understand your customers’ needs and preferences.
  • Automating customer segmentation and personalization, enabling you to target customers more effectively.
  • Analyzing customer feedback and generating insights that can help inform marketing decisions.
  • Automating lead scoring and nurturing, allowing you to identify and prioritize leads more effectively.
  • Analyzing marketing performance and providing insights to help optimize campaigns.
  • Automating customer service, allowing you to provide personalized customer service at scale.

Wrapping Up

In this article, I have tried to cover some of the most important and best AI marketing tools that online businesses can try to boost their marketing campaigns in terms of leads, sales and revenue.

Most of these marketing tools offer free trial or money-back guarantee so that you can try them for free.

Which AI marketing tool you like the most for your business or blog? Please share your thoughts in the comment section below.

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Deepak Choudhary

Deepak Choudhary is the founder of He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Blogging, WordPress, SEO, Passive Income, and more.