Today’s customers are savvy and well-informed, which means they won’t hesitate to abandon your eCommerce store if you don’t meet their high standards.
Even if your products are excellent, it won’t matter unless potential customers know why. Product descriptions are your first line of defense when it comes to convincing shoppers that your products are worth their time and money.
While product details like weight, dimensions, materials used, price, shipping and care instructions help inform customers about a product before they buy it, dynamic & persuasive product descriptions can seal the deal.
How you choose to present information about a product can make all the difference in whether shoppers buy or keep looking for alternatives.
Let’s take a look at some proven techniques for writing effective product descriptions for your online store.
Later in this article, I have also covered some product description generator that can help you write engaging and conversion-focused product descriptions for eCommerce products, Amazon store, products listed on eBay, Flipkart, Etsy and more.
You'll learn more about these tools later in this article.
Source: Copysmith
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What Makes a Good Product Descriptions
Product descriptions are one of the most important parts of an e-commerce website or an online store. They are what helps to get customers interested in your products and drive them to buy.
A good product description should be both informative and engaging. It should provide a detailed overview of the product, while also highlighting its best features. If you have more than one product, it is a good idea to create separate descriptions for each one so that customers can easily find the information they need.
A good product description is a mix of the right words, right context and right tone. It should be concise, yet it should provide enough information for the customer to make an informed decision.
While creating product description you must include:
- Titles with keywords
- A clear photo or illustration that represents the item
- Product specs and features
- Product video clearly explaining the benefits of the product
- Product dimensions and weight
- Materials used in production to highlight the product quality
- Shipping information
- Offer and discounts, if any
Product descriptions are important because they are one of the first things that potential customers will see when they encounter your product.
A well-written product description can be the difference between a customer clicking "add to cart" or moving on to the next thing.
Let's check out some important tips that you may want to consider while creating a compelling product description.
5 Easy Tips for Writing Product Descriptions
1. Writing Description From the Customer’s Perspective
Customers want to know what they can do with the product, not just what it is. When describing your products, ask yourself how each item will make customers’ lives better.
Write from the customer’s perspective to emphasize the benefits of a product and avoid only listing features.
The more you know about the benefits of your product, the easier it will be to make an informed decision about whether it’s the right product to buy.
Think about each feature and how it might affect your customer’s life. If a product has a long-lasting battery, it can be used in more places. Let customers know.
When you describe the product from a customer’s perspective, you’ll be able to better highlight a product’s benefits.
2. Keep Product Description Short and Sweet
When it comes to product descriptions, less is definitely more. Keep your descriptions short and to the point so that potential customers can easily understand what your product is and what it does.
Potential customers don't want to read a novel about your product, they just want to know what it is and what it does.
Use language that will persuade potential customers to buy your product. Be careful not to oversell your product, but do include some persuasive language that will make people want to buy it.
Include strong keywords in your product descriptions so that they can easily be found by potential customers when they are searching for products like yours.
Make sure to highlight the main benefits of your product in your description. What makes your product better than the competition? Why should potential customers buy it?
3. Give Information Buyers Need to Make a Decision
Customers want to be able to make an informed decision about a purchase as quickly as possible. They don’t have time to read wall-long product descriptions that read more like a research paper.
Keep your product descriptions short and sweet by highlighting just the facts that matter. You’ll have more room to expand on each product if you don’t have to cover the basics in every description.
Let your product descriptions flow naturally so they read smoothly and build on one another. You don’t want to write a new product description for every new product.
If you have more than a few products to sell, consider using a product description generator. More on that later.
By letting a tool like this expand on the basics of a product, you can focus on writing persuasive product descriptions that highlight the features that really matter to your customers.
4. Use Rich Media - Image, Video, Gifs, etc.
Animated product descriptions can help explain functionality and features in a more engaging way than static text. Video product tours are a great way to showcase a product’s features and benefits in a more visual way.
You can also use product visuals like photos and graphs to add another layer of information that supports your product descriptions.
If you want to add an image to one of your product descriptions, it’s best to use a high-quality image that’s relevant to the product.
Adding an image to your product descriptions makes them more engaging. Using bolded text, bullet points, and short paragraphs can help break up the information and keep customers interested.
5. Don’t Forget SEO
Don’t let your product descriptions be swallowed up by your product details. Make sure your descriptions are optimized for your customers’ benefit as well as search engines like Google.
Use your product descriptions to drive traffic to your site and help customers find what they’re looking for. Use appropriate keywords and phrases that shoppers are likely to type into a search engine and use related product categories.
If you don’t know where to start, ask a digital marketing expert for advice. You don’t want to be penalized by Google for excessive keyword stuffing.
Limit the number of keywords you include in your product descriptions to just the most relevant terms. By working SEO into your product descriptions, you can help customers who are in the research phase find your products on Google.
Driving organic traffic from search engines will also help you save money on your ad campaigns.
Why Use a Product Description Generator for Your Products?
Product description generators are a great way to create descriptions for your products, especially if you are selling online.If you are selling products online, then you know that one of the most important things is to have good product descriptions. Without good product descriptions, potential customers will not know what your product is and what it can do for them. This can lead to lost sales and a lot of frustration.
A product description generator can help you create great product descriptions without having to spend a lot of time or money. You can simply enter some basic information about your product and the product description generator will do the rest.
The best part about using a product description generator is that it can help you create descriptions for your products in multiple languages. This is important if you are selling internationally. You do not want to miss out on potential customers because they cannot understand your product description.
Another great thing about using a product description generator is that it can help you create descriptions for your products in a variety of formats. This is important because different platforms require different formats. For example, Amazon requires that product descriptions be in a certain format before they will list your product.
If you are selling products on your own website, then you can also use a product description generator to help you create great descriptions. This can save you a lot of time because you will not have to worry about creating the descriptions yourself.
Overall, product description writing software are great tools to use if you are selling products online. It can save you time, money, and help you create great product descriptions in multiple languages.
Here are some of the Best AI Copywriting Tools that you can use to create engaging product description for your eCommerce Store/Amazon Store. Though Jasper AI is one of my favorite tool for content creation but its price may not be affordable to some.
That is why I have highlighted below some of the best alternatives to Jasper AI that you can use for creating perfect product description of your products.
1. Copysmith: Bulk Product Description Generator
If you're an eCommerce store website with lots of products or have a store on Amazon or selling products on Shopify, eBay, or Etsy then writing persuasive description for all of your listed products as well as upcoming products could be very tiring and time-consuming.
Copysmith is an artificial intelligence based tool that can create bulk description for your products. It offers product description writing templates that let you generate product descriptions automatically without requiring you to write it from scratch.
Some of the templates currently offered by Copysmith are as follows:
It also allows you to upload your long list of products and generate their descriptions automatically, and export them at once.
Here are the steps you need to follow to create description in Copysmith:
STEP 1: First you need to sign up for the free trial - Copysmith 7-day Free Trial
STEP 2: After successful sign up, login to your account and click on Product Description as shown in the screenshot.
STEP 4: Enter your file name, and in the next page, enter the details as shown below.
- Select Language. Select the Input and Output language.
- Company Details. Enter the Company Name and enter your Brand Keywords.
- Enter Keywords. Copysmith also allows you to find SEO-optimized keywords with Frase.io, a content optimizer tool.
- Enter Product Details. Enter the Product Name and enter the specific details, features under the Product Characteristics option.
- Select your tone of voice, for example - Neutral, and click on the Generate button.
In the above screenshot, I have the entered the details as follows:
- Company Name: Apple
- Product name: Apple Watch Series 7
- Product Characteristics: Fitness Tracker, Blood Oxygen & ECG Apps, Retina Display, Water Resistant.
- Tone: Neutral
Below are some of the high-quality and click-worthy product description generated by Copysmith.
Product Description 1:
The new Apple Watch Series 7 is the latest and greatest smartwatch on the market. It comes packed with features like a fitness tracker, blood oxygen and ECG apps, retina display, and water resistance. Whether you're looking to stay in shape or just stay connected, the Apple Watch Series 7 is the perfect device for you.
Product Description 2:
The new Apple Watch Series 7 is the best smartwatch on the market, period. It's got a gorgeous retina display, fitness tracking and blood oxygen & ECG apps to keep you healthy, and it's water resistant so you can take it swimming. Plus, it just looks really cool. Whether you're a tech geek or a fitness enthusiast, the Apple Watch Series 7 is the perfect smartwatch for you.
Product Description 3:
The new Apple Watch Series 7 is the perfect fitness tracker, with blood oxygen and ECG apps to help you stay healthy and monitor your progress. The retina display is clear and bright, making it easy to see your workout data. The water resistant design means you can take it with you anywhere, even for a swim.
To generate bulk product descriptions at Copysmith, you just need to upload your spreadsheet and it will automatically generate descriptions for your products.
Copysmith offers a 7-day free trial on its paid plans. Sign up for the free trial using the link given below and try out its premium features to see if it is the right content creator tool for you or not. No credit card is required to join the free trial.
2. Rytr AI: Affordable Product Description Generator
Rytr is an affordable artificial intelligence-based tool that can create conversion-focused product description for your products. Other content that you could create using Rytr AI are blog posts, emails, stories, ad copies, social media posts and more.
Here are the steps that you need to follow to create a product description in Rytr:
STEP 1: First you need to sign up for your free account - Rytr Free Account.
STEP 2: After signing up for the free plan, log in to the Rytr Dashboard and click on Start Ryting.
The Rytr AI Dashboard interface look like this (check screenshot). On the left side, you have the option to select the language, tone, use case and enter your input (Primary keyword) for the content you want to generate. You can also choose how many variants you want to generate at a time.
STEP 3: Following the below mentioned steps and enter correct details of your product:
- Select New Document from the top right of the Rytr editor interface.
- Select your preferred language. You can select from 30+ languages - English, Chinese, Japanese, Hindi, German, French and more.
- Select your tone. You can choose from the following tone of voice - formal, convincing, appreciative, assertive, casual, critical, informative, inspirational and more.
- Choose a use case. Select Product Description use case here. If you want to generate description of your products in bullet points, you can select another use case - Product Description (bullet points).
- Product Name. Enter the name of your product or brand here.
- About Product. Here you need to enter details of the product such as model name, features & benefits, price, pros and any other specifications you may want to add.
In the above screenshot, I have the entered the details as follows:
- Product name: Apple MacBook Pro Laptop
- About Product: Apple MacBook Pro laptop comes with M2 chip and 33.74 cm Retina Display, 8 GB RAM, 512 GB SSD Storage, Touch Bar, Backlit Keyboard, FaceTime HD Camera, Silver Color. It's a complete value for money product.
Below you can see some of the product description generated by Rytr. In my opinion, if you're in need of small product description in a quick time, Rytr will do a good job.
Product Description 1:
Take your creativity further with the Apple MacBook Pro laptop. Our laptop comes with a 33.74 cm Retina Display, 8 GB RAM, 512 GB SSD Storage, Touch Bar, Backlit Keyboard, FaceTime HD Camera and Silver Color - all at an affordable price. Get inspired today and buy your Apple MacBook Pro laptop now!
Product Description 2:
Apple's MacBook Pro laptop is an amazing device for working professionals and students. It comes with an M2 chip, 33.74 cm Retina Display, 8 GB RAM, 512 GB SSD Storage and Touch Bar. The FaceTime HD camera and backlit keyboard make it essential for modern day use! It offers a complete value for money product.
Product Description 3:
This is the one laptop that rules them all. Just one look at the Apple MacBook Pro and you'll be convinced. It's a complete value for money product that provides 33.74 cm Retina Display, 8 GB RAM, 512 GB SSD Storage, Touch Bar, Backlit Keyboard, FaceTime HD Camera, Silver Color - all in one package.
Product Description 4:
You're looking at a professional laptop that'll give you everything you need, while still being affordable. The M2 chip is unreal, giving speeds like never before. The Retina Display is insanely sharp and the 8GB RAM is perfect for multitasking. The processor, graphics card and storage all work together to make this the most powerful MacBook on the market.
Wrapping Up
Product descriptions are the first point of contact between a customer and a product. They are the most important part of an online store, as they have a major impact on conversions.
The main purpose behind them is to persuade the customer to buy the product by giving them all of the necessary information about it so that they can make an informed decision.
Your product descriptions are one of the first things shoppers will see when they look at your online store. You don’t have a lot of time to make an impact, so be sure to use every word in your product descriptions wisely.
Be clear and concise, and use rich media to highlight important information in a more engaging way. Your customers will appreciate the extra effort, and it just might be what makes them decide to buy from your store.