How to Write Product Descriptions That Sell: 5 Easy Tips

| | April 14, 2024

Do you need help writing product descriptions that bring more sales to your business?

I will share five easy tips for writing engaging and click-worthy product descriptions in this article.

A product description is the first line of defense when convincing shoppers that your products are worth their time and money. 

Product details like weight, dimensions, materials used, price, shipping, refund period, and guarantee help inform customers about a product before they buy it.

But dynamic & persuasive product descriptions can help you seal the deal.

In this article, we will cover:

  • What makes a good product descriptions
  • 5 easy tips for writing product descriptions
  • Why use a product description generator

Note: This article contains affiliate links. When you click an affiliate link and make a purchase, we get a small compensation at no cost to you. See our Privacy Policy and Disclaimer for more info.

What Makes a Good Product Descriptions

A good product description should be informative and engaging. It should provide a detailed product overview and highlight its best features. 

If you have more than one product, you must write separate descriptions for each one. This will help customers find the information they need.

While creating description for your products you must include:

  • Titles with keywords
  • A clear photo or illustration that represents the item
  • Product specs and features
  • Product video clearly explaining the benefits of the product
  • Product dimensions and weight
  • Materials used in production to highlight the product quality
  • Shipping information
  • Refund period
  • Warranty/Guarantee
  • Offer and discounts, if any
  • Product descriptions are important because they are one of the first things potential customers will see when visiting your product page.

    A well-written description may result in whether a customer clicks the buy button or moves on to the next thing.

    Let's check out some tips to consider while creating a compelling product description.

    5 Easy Tips for Writing Product Descriptions

    1. Writing Description From the Customer’s Perspective

    Customers want to know what they can do with the product, not what it is. When describing your products, ask: How will each item improve customers' lives?

    Write for the customer. Emphasize the benefits of a product and avoid just listing its features.
    You must inform your target customers of your product's benefits.

    This will help them decide whether it's the right product to buy. Think about each feature and how it might affect your customer's life.

    When you describe the product from a customer's perspective, you can better highlight its benefits.

    2. Keep Product Description Short and Sweet

    When it comes to product descriptions, less is more.

    Keep your descriptions short and to the point so potential customers can understand what your product is and what it does.

    Potential customers don't want to read a novel about your product; they want to know what the product is and what it does.

    Use language that will persuade potential customers to buy your product. Be careful not to oversell your product, but include some persuasive language to encourage people to buy it.

    Use strong keywords in your product descriptions. They help potential customers find your products when they search.

    In your description, highlight the main benefits of your product - what makes it better than the competition? Why should potential customers buy it?

    3. Give Information Buyers Need to Make a Decision

    Customers want to be able to make an informed decision about a purchase as quickly as possible. They don’t have time to read long product descriptions that read more like a research paper.

    Keep it short and sweet by highlighting just the facts that matter. You’ll have more room to expand on each product if you don’t have to cover the basics in every description.

    The product descriptions should flow naturally so they read smoothly and build on one another.

    Consider using a product description generator if you have more than a few products to sell.

    These tools help you write persuasive product descriptions that matter to your customers.

    4. Use Rich Media - Image, Video, Gifs, etc.

    Animated product descriptions can explain functionality and features. They do this in a more engaging way than static text.

    Many eCommerce companies use video product tours. They use them to show their product’s features and benefits.

    Product visuals like photos and graphs can also add another information layer supporting your product descriptions.

    If you want to add an image to a product description, use a high-quality image relevant to the product.

    Adding an image to your product descriptions makes them more engaging.

    You can also use bold text, bullet points, and short paragraphs. They break up the information and keep customers interested.

    5. Don't Forget SEO

    Refrain from letting your product details swallow up your product descriptions. Ensure your descriptions are optimized for the benefit of your customers and search engines like Google or Bing.

    Use your product descriptions to drive traffic to your site and help customers find what they want. Use appropriate keywords and phrases that shoppers will likely type into a search engine.

    If you need help figuring out where to start, ask a digital marketing expert for advice. You don't want Google to penalize you for excessive keyword stuffing.

    Limit the number of keywords you include in your product descriptions to just the most relevant terms. Adding SEO to your product descriptions can help customers in the research phase find your products on Google.

    Driving organic traffic from search engines will also help you save money on ad campaigns.

    Why Use a Product Description Generator for Your Products?

    Product description generators are a great way to create details for your products, especially if you are selling online.

    If you sell products online, you know that one of the most important things is to have good product descriptions.

    Creating descriptions of your products all by yourself would be time-consuming. You may also not have the right skills to write perfect descriptions. Or, you may have to hire someone else to write the descriptions for you. 

    Potential customers will not click on your CTA without good product descriptions, which can lead to lost sales and frustration.

    A product description generator can help you create great product descriptions without spending a lot of time or money. You can simply enter some basic information about your product, and the generator will do the rest.

    The best part about using a product description generator is that it can help you write descriptions in many languages. This is important if you are selling internationally. You do not want to miss out on potential customers because they cannot understand your product description.

    Overall, product description writing software are great tools for selling products online. It can save you time and money and help you create great product descriptions in multiple languages.

    1. Describely: Bulk Product Description Generator

    You may have an eCommerce store with many products. Or, you may have a store on Amazon, Shopify, eBay, or Etsy. If so, writing persuasive descriptions for all your listed products and future ones would be very tiring and time-consuming.

    Describely is an artificial intelligence based tool that can create bulk description for your products.

    It offers product description writing templates that let you generate product descriptions automatically without requiring you to write it from scratch.

    Some of the templates currently offered by Describely are as follows:

  • Amazon product description
  • Instagram product description
  • eBay product description
  • Etsy product description
  • Flipkart product description
  • Product reviews reply
  • Sales email generator
  • It also allows you to upload your long list of products and generate their descriptions automatically, and export them at once.

    Here are the steps you need to follow to create description in Describely:

    STEP 1: First you need to sign up for the free trial - Describely.

    STEP 2: After successful sign up, login to your account and click on Product Description as shown in the screenshot.

    Copysmith Product Description Generator

    STEP 4: Enter your file name, and in the next page, enter the details as shown below.

    1. Select Language. Select the Input and Output language.
    2. Company Details. Enter the Company Name and enter your Brand Keywords.
    3. Enter Keywords. Copysmith also allows you to find SEO-optimized keywords with, a content optimizer tool.
    4. Enter Product Details. Enter the Product Name and enter the specific details, features under the Product Characteristics option.
    5. Select your tone of voice, for example - Neutral, and click on the Generate button.
    Product Description by Copysmith

    In the above screenshot, I have the entered the details as follows:

    • Company Name: Apple
    • Product name: Apple Watch Series 7
    • Product Characteristics: Fitness Tracker, Blood Oxygen & ECG Apps, Retina Display, Water Resistant.
    • Tone: Neutral

    Below are some of the high-quality and click-worthy product description generated by Describely.

    Product Description 1:

    The new Apple Watch Series 7 is the latest and greatest smartwatch on the market. It comes packed with features like a fitness tracker, blood oxygen and ECG apps, retina display, and water resistance. Whether you're looking to stay in shape or just stay connected, the Apple Watch Series 7 is the perfect device for you.

    Product Description 2:

    The new Apple Watch Series 7 is the best smartwatch on the market, period. It's got a gorgeous retina display, fitness tracking and blood oxygen & ECG apps to keep you healthy, and it's water resistant so you can take it swimming. Plus, it just looks really cool. Whether you're a tech geek or a fitness enthusiast, the Apple Watch Series 7 is the perfect smartwatch for you.

    Product Description 3:

    The new Apple Watch Series 7 is the perfect fitness tracker, with blood oxygen and ECG apps to help you stay healthy and monitor your progress. The retina display is clear and bright, making it easy to see your workout data. The water resistant design means you can take it with you anywhere, even for a swim.

    To generate bulk product descriptions at Describely, you just need to upload your spreadsheet and it will automatically generate descriptions for your products.

    Describely offers a 7-day free trial on its paid plans. Sign up for the free trial using the link given below and try out its premium features to see if it is the right content creator tool for you or not. No credit card is required to join the free trial.

    2. Rytr AI: Affordable Product Description Generator

    Rytr is an affordable AI tool that can create conversion-focused product description for your products.

    Other content that you could create using Rytr AI are blog posts, emails, stories, ad copies, social media posts and more.

    Here are the steps that you need to follow to create a product description in Rytr:

    STEP 1: First you need to sign up for your free account - Rytr Free Account.

    STEP 2: After signing up for the free plan, log in to the Rytr Dashboard and click on Start Ryting.

    The Rytr AI Dashboard interface look like this (check screenshot). On the left side, you have the option to select the languagetoneuse case and enter your input (Primary keyword) for the content you want to generate.

    You can also choose how many variants you want to generate at a time.

    Rytr AI Editor Interface

    STEP 3: Following the below mentioned steps and enter correct details of your product:

    1. Select New Document from the top right of the Rytr editor interface.
    2. Select your preferred language. You can select from 30+ languages - English, Chinese, Japanese, Hindi, German, French and more.
    3. Select your tone. You can choose from the following tone of voice - formal, convincing, appreciative, assertive, casual, critical, informative, inspirational and more.
    4. Choose a use case. Select Product Description use case here. If you want to generate description of your products in bullet points, you can select another use case - Product Description (bullet points).
    5. Product Name. Enter the name of your product or brand here.
    6. About Product. Here you need to enter details of the product such as model name, features & benefits, price, pros and any other specifications you may want to add.
    Product Description by Rytr AI

    In the above screenshot, I have the entered the details as follows:

    • Product name: Apple MacBook Pro Laptop
    • About Product: Apple MacBook Pro laptop comes with M2 chip and 33.74 cm Retina Display, 8 GB RAM, 512 GB SSD Storage, Touch Bar, Backlit Keyboard, FaceTime HD Camera, Silver Color. It's a complete value for money product.

    Below you can see some of the product description generated by Rytr. In my opinion, if you're in need of small product description in a quick time, Rytr will do a good job.

    Product Description 1:

    Take your creativity further with the Apple MacBook Pro laptop. Our laptop comes with a 33.74 cm Retina Display, 8 GB RAM, 512 GB SSD Storage, Touch Bar, Backlit Keyboard, FaceTime HD Camera and Silver Color - all at an affordable price. Get inspired today and buy your Apple MacBook Pro laptop now!

    Product Description 2:

    Apple's MacBook Pro laptop is an amazing device for working professionals and students. It comes with an M2 chip, 33.74 cm Retina Display, 8 GB RAM, 512 GB SSD Storage and Touch Bar. The FaceTime HD camera and backlit keyboard make it essential for modern day use! It offers a complete value for money product.

    Product Description 3:

    This is the one laptop that rules them all. Just one look at the Apple MacBook Pro and you'll be convinced. It's a complete value for money product that provides 33.74 cm Retina Display, 8 GB RAM, 512 GB SSD Storage, Touch Bar, Backlit Keyboard, FaceTime HD Camera, Silver Color - all in one package.

    Product Description 4:

    You're looking at a professional laptop that'll give you everything you need, while still being affordable. The M2 chip is unreal, giving speeds like never before. The Retina Display is insanely sharp and the 8GB RAM is perfect for multitasking. The processor, graphics card and storage all work together to make this the most powerful MacBook on the market.

    Rytr offers a completely free plan for newbie users. The free plan allows you to create 10000 characters worth of content every month. Sign up for the free plan using the link given below. No credit card is required to join the free plan.

    Frequently Asked Questions

    1. What makes a product description effective?

    Answer. An effective product description is one that highlights the benefits and features of the product, uses persuasive language, and addresses the needs and desires of the target audience. 

    2. How long should a product description be? 

    Answer. The length of a product description can vary depending on the complexity of the product. You should provide enough information to answer potential questions while keeping it concise and easy to read. 

    3. What are some tips for writing compelling descriptions? 

    Answer. Use descriptive language, focus on the benefits to the customer, add images, include keywords for SEO, and consider the tone and style that resonates with your target audience. 

    4. How to make product descriptions stand out from the competition?

    Answer. Highlight unique selling points, tell a story about the product, use high-quality images, and consider incorporating customer testimonials, social proof, or reviews. 

    5. Should I include technical specifications in my product descriptions? 

    Answer. Yes, technical specifications can be important for certain types of products, but be sure to balance them with more user-friendly language.

    Wrapping Up

    Product descriptions are the first point of contact between a customer and a product. They are the most important part of an online store, as they have a major impact on conversions.

    The main purpose behind them is to persuade the customer to buy the product by giving them all of the necessary information about it so that they can make an informed decision.

    I hope you found this article on how to write product descriptions that sells, helpful. If you've liked it, please share it with your friends on social media.

    More useful tips and tutorials, please check out the below mentioned resources from our blog.

    Photo of author

    Deepak Choudhary

    Deepak Choudhary is the founder of He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.