Just writing a great 2000 words article is not enough to rank high on Google. You may have heard many times that one must focus on search engine optimization (SEO) to rank your blog higher. Among many SEO factors, SEO friendly WordPress theme is one such factor that can help your blog achieve first page rankings on Google.
Some of the main factors that are responsible for higher ranking in search engines are:
- On-page optimization
- Keyword research
- Website loading speed
- Your web hosting server
- Social presence
- Seo optimized WordPress theme
Not all WordPress themes are SEO-optimized especially the free ones. One must avoid free themes as after sometime developers of these themes stop releasing any new updates which make your site vulnerable to errors and hacking. Free themes may even cause your site to break.
Thus, you must use a well-optimized SEO friendly WordPress theme for your blog. Keeping the remaining SEO-factors same, if you are using a perfectly optimized SEO theme while your competitor is not, then you can easily outrank it in search results.
With an SEO friendly theme, you’ll have an SEO-optimized WordPress website right from the start and you can focus your efforts on other SEO factors.
What makes WordPress theme SEO friendly?
WordPress themes and templates are an important part of a website’s structure. Many premium themes sell itself by highlighting all sorts of stuff like sliders, carousels, etc. These resource-heavy themes make your website slow to load.
It is estimated that about 50% of users leave a website if it takes more than 3 seconds to load. This not only increases your bounce rate but also reduces your sales and revenue.
If you use these types of resource-heavy WordPress themes in your blog then you are prone to see lower rankings even if your content is good.
While the main purpose of a theme or template is to make your website look good and attractive. If a theme is SEO friendly then it is considered as an added advantage.
But not anymore. Now, people while buying any WordPress themes first take a look at whether the theme is SEO friendly or not.
If a WordPress theme is SEO friendly it basically means the theme is properly optimized for:
- HTML Markup: The HTML5 tags must be correctly used in your website to correctly highlight the most important parts of the blog content. For example, it will not make any sense if the H3 tag is placed before H1 or H2 tag.
Having properly structured heading tags such as H1, H2, H3, etc. allows search engines to understand what the content is all about. A well-optimized theme will have these properly structured right out of the box.
- Page Size: Nowadays many premium theme developers try to keep their overall theme size below 500 KB. Why? Because nobody likes a slow website. A slow website ranks poorly on search engines.
- Mobile-responsive: Your website should display perfectly in all kinds of devices like desktop, mobile, or tablet. Nowadays, almost 60-70% of the traffic of a website comes from mobile.
Google now uses the mobile version of a website in its crawling, indexing, and ranking systems. So, it is another great reason to opt for an SEO friendly WordPress theme which is optimized for the mobile devices.
- Schema Markup: It helps search engine crawlers to provide rich information to your users even before they visit the website. All good SEO optimized themes have these which helps in improving the CTR (Click Through Rate) and conversion rate.
Which Is The Best SEO Friendly WordPress Theme?
In simple terms, we can say that the best SEO optimized themes are those that have a simple code base which is fast and scores high on Google PageSpeed Insights, have properly structured meta tags and good Schema markup.
I have compiled some of the best SEO friendly WordPress themes that help you to rank your website higher up in the search engines. Let's check them out.
Best WordPress Theme FOR SEO
GeneratePress is one of the most popular WordPress themes. It is used by more than 200000+ websites.
It has both the free and premium versions.
The free theme has the following features:
- It uses the latest and most stable coding standards.
- The default theme is only less than 30 KB. Your website will load under 2 to 3 seconds.
- No render-blocking issues with this theme.
- The theme is Search Engine Optimized. It is coded with validated HTML and built-in schema.org structured data.
GeneratePress Premium theme has the following features:
- The Site Library module gives you an ever-growing list of demo sites to kick start your next project. These demo sites can be imported and tweaked that suits your needs.
- The Color module gives you control to change site colors using over 60 color options.
- The Typography module contains over 70 typography options that give you complete control over your site text. Change the font type and font color of your headings or main content text.
- The Elements module allows you to create different types of hooks for example to add codes related to Google Analytics, Google Adsense, etc.
- The Menu Plus module allows creating Sticky navigation, off-canvas navigation, mobile header, and many more.
- and many more modules like Blog, Spacing, Secondary NAV, Background, Sections, Disable Elements, and Copyright/Import-Export.
The premium version comes with a 30-day money-back guarantee. Thus, it provides a great opportunity to try this wonderful theme risk-free.
I am also using the GeneratePress theme on this blog - technicalwall.com. My website loads under 3 seconds which is perfect in terms of SEO.
Astra is another very popular WordPress theme for SEO which is very lightweight requiring only 50 KB of resources.
Astra comes in both a free version at WordPress.org, as well as a premium version.
This popular theme is used by more than 800000+ users around the world.
It is a mobile responsive and SEO optimized WordPress theme.
Astra WordPress theme has the following features:
- Customize the theme without touching any code.
- You can use pixel perfect ready to use website demos from its library of starter templates.
- Like GeneratePress, Astra is also one of the most lightweight themes available in the market.
- With default WordPress data, Astra loads in less than a half-second. With Astra theme, your website will always be super fast to load.
- SEO friendly schema markup, Hooks & Filters, Translation & RTL ready are some of its additional features.
The Third theme that we like the most is Genesis. It is one of the most popular WordPress theme frameworks from StudioPress.
Genesis is the core theme that comes with many child themes to control your website’s design and style. You can use these child themes to build your blogs or websites.
Like GeneratePress and Astra, Genesis also offers a clean and lightweight code that will make your website load very fast.
It also automatically adds basic schema markup, heading structure, and lets you add breadcrumbs with the check of a box.
With Genesis SEO optimized theme your website will always be perfectly optimized for SEO resulting in better rankings on search engines.
Please remember that there are hundreds of factors due to which a blog ranks higher in search engines. Among these many factors, using the best SEO optimized WordPress theme is just one but important factor.
I have personally used the above-mentioned WordPress themes on my websites and I am very much satisfied with my website performance in terms of speed and SEO.
Thus, if you want to rank your blog higher in search engines like Google or Bing, choose any of the above themes if you are not already using them.
You will soon see improvement in your blog in terms of speed, optimization and responsiveness on different devices.
If you like the article please share it and if you think that there is any SEO WordPress theme better than the one I have mentioned above in the article please offer your comment below.