Best DIY SEO Software 2024: Boost SEO and Rank Higher

| | March 21, 2024
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Search Engine Optimization (SEO) is a critical aspect of digital marketing, and it has become increasingly important for businesses to optimize their online content to rank higher on search engine result pages (SERPs).

SEO helps businesses to improve their online visibility, increase organic traffic, and generate leads and sales. However, SEO can be a complex and time-consuming task, which is why many online businesses, marketers and bloggers opt for DIY SEO software to streamline the process.

There are numerous DIY SEO software available in the market, each with its unique features and capabilities.

In this blog post, we will explore some of the best DIY SEO software available in the market today, such as Semrush, Ahrefs, SurferSEO, Rank Math, WP Rocket, Jasper AI, and Frase.io. We will provide an overview of each software, its features, pros, and cons, as well as a comparison with other SEO software.

The purpose of this blog post is to help you choose the right DIY SEO tool for your need.

By the end of this post, you'll will have a better understanding of the features and benefits of each software, as well as the factors to consider when choosing an SEO software.

Let's get started.

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DIY SEO Software

What are the Best DIY Software?

Semrush SEO Tool

overview

Semrush is one of the most popular and widely used DIY SEO tool available in the market. It is an all-in-one marketing toolkit that offers a range of SEO, PPC, content marketing, and social media tools. 

Semrush provides comprehensive data and insights into website traffic, keyword research, backlink analysis, and competitor analysis.

For example, Semrush offers an extensive keyword research tool that helps you find the best keywords for your website. You can analyze your competitors' keywords, find long-tail keywords, and discover related keywords that can help you rank higher in search engines.

If you want to learn more, check my out in-depth review on Semrush where I have explained its features & benefits, ease of use, interface, pricing plans, alternatives and more.

Semrush paid plan starts at $119.95/month ($99.95/month if you pay the yearly price upfront). To check out its features before committing to purchase you can join the free trial and upgrade later.

key features

  • Keyword Research: Semrush offers a powerful keyword research tool that allows users to identify high-ranking keywords, search volume, and competition.
  • Site Audit: Semrush provides a site audit tool that can scan a website for technical SEO issues, such as broken links, duplicate content, and other on-page SEO issues.
  • Backlink Analysis: You can find link building opportunities, track your progress, and even analyze the quality of your existing backlinks.
  • Competitor Analysis: Semrush provides a competitor analysis tool that can help users to identify the top competitors in their niche and analyze their SEO strategies.
  • Website Ranking: You can track your website's ranking for specific keywords, monitor your competitors' rankings, and see how your rankings change over time.

pricing plans

Semrush offers the following pricing plans - Pro ($119.95/month), Guru ($229.95/month) and Business ($449.95/month).

Semrush Pricing

Pro: At $119.95 per month, you can add up to 5 projects, track 500 keywords and get 10000 results per project. SEO tools like competitor analysis, keyword research, website audit, advertising and social media tools, and more, are included in this plan.

Guru: It include all the features under the Pro. You can add up to 15 projects, track 1500 keywords and get 30000 results per project. The plan cost $229.95 per month.

Business: This plan would cost you $449.95 per month and is mostly suitable for big agencies and businesses. It include all the features under the Guru and allows users to add up to 40 projects, track 5000 keywords and get 50000 results per project.

pros and cons

Pros:

  1. Comprehensive set of SEO, PPC, and content marketing tools.
  2. Easy to use and navigate.
  3. Offers detailed reports and insights.
  4. Provides excellent customer support.

Cons:

  1. Can be expensive for small businesses.
  2. Some features may require advanced knowledge of SEO.
  3. Keyword research data may not always be accurate.

Semrush offers a free trial for first-time users. You can join the free trial to explore its features before upgrading to the paid plans. Get started with Semrush using the link below.

Surfer SEO Tool

overview

SurferSEO is a newer entrant in the DIY SEO software market but has quickly gained popularity among marketers and SEO professionals. 

It is primarily known for its on-page SEO analysis and optimization tools, which can help users to improve their website's ranking on search engine result pages.

By using SEO tools offered by SurferSEO you can optimize your website's content for search engines. It aso offer in-depth analysis of competitors' websites and suggests changes to improve a website's ranking on search engine results pages. 

Some of the popular tools offered by SurferSEO are Content Editor, Keyword Research Tool, SEO Audit, Keyword Surfer, Outline Generator, and more.

Overall, SurferSEO is a valuable tool that can help website owners optimize their website's content for search engines and drive more traffic to their site.

It doesn't offer any free trial and the paid subscriptions starts at $59/month.

key features

  • Content Editor: It analyzes a webpage and provides suggestions on how to optimize it for search engines with recommendations for keyword usage, content length, & structure.
  • SERP Analyzer: It analyzes the top-ranking websites for a specific keyword and provides insights into the factors that are contributing to their ranking.
  • Keyword Research: This tool helps to find relevant keywords for their website's content along with keyword volume, competition, and other important metrics.
  • SEO Audit: It provides a comprehensive analysis of a website's on-page and technical SEO factors such as page speed, mobile responsiveness, and broken links.
  • Chrome Extension: It offers a free extension that help you see search volume, Cost per Click, estimated traffic, word count, exact number of keywords used, and a complete list of keyword ideas with overlap score and search volume.

pricing plans

Here are the pricing plans offered by SurferSEO - Basic ($59/month), Pro ($119/month), Business ($239/month) and Enterprise (custom price).

SurferSEO Pricing Plans

Basic: At $59/month, you can optimize 10 articles per month and audit 20 pages per month.

Pro: At $119/month, you can optimize 30 articles per month and audit 60 pages per month.

Business: At $239/month, you can optimize 70 articles per month and audit 140 pages per month.

pros and cons

Pros:

  1. Comprehensive on-page SEO analysis and optimization tools.
  2. User-friendly interface.
  3. Offers detailed reports and insights.
  4. Provides excellent customer support.

Cons:

  1. Limited range of SEO tools.
  2. May not be suitable for larger businesses with complex SEO needs.
  3. May require advanced knowledge of SEO.

SurferSEO doesn't offer any free trial, however, if you purchase any of its paid plan, you get a 7 days money back guarantee. If you don't like it, you can claim refund within the guarantee period. Get started with SurferSEO using the link below.

RankMath SEO Plugin

overview

Rank Math is one of the best SEO plugin for WordPress, designed to help website owners improve their SEO without the need for any technical knowledge. It's easy to install, and once you've set it up, it will guide you through the process of optimizing your website.

Rank Math also offers a range of SEO features, including on-page optimization, schema markup, XML sitemap generation, keyword rank tracker and more. These features help to ensure that your website is fully optimized for search engines.

The plugin also includes a built-in 404 monitor, which helps you identify and fix broken links on your site.

Perhaps one of the most impressive features of Rank Math is its ability to integrate with important tools like Google Analytics and Google Search Console to get a more comprehensive view of your website's performance. 

Unlike some other SEO plugins, Rank Math is completely free to use. This means that even small businesses and bloggers with limited budgets can benefit from its powerful features.

Paid plans starts at $59 per year.

key features

  • On-Page Optimization: Rank Math analyzes your content in real-time and provides suggestions for optimizing your content based on a wide range of factors - keyword density, content length, URL length, meta description and title, and more.
  • Rich Snippet: It allows you to add rich snippets to your content to increase your chances of ranking higher in search results and attracting more traffic to your website..
  • Comprehensive SEO Analysis: It analyzes your website's performance in areas such as page speed, mobile-friendliness, and security.
  • XML Sitemap: It automatically generates an XML sitemap for a website, which can help search engines to crawl and index a website's pages more efficiently.
  • Integration: Rank Math integrates seamlessly with Google Search Console that allows you to view important SEO data, such as search queries, impressions, and click-through rates.

pricing plans

Rank Math offers the following plans - Free ($0/year), Pro ($59/year), Business ($199/year) and Agency ($499/year).

Rank Math Pro Pricing

Free: The Free Plan offers basic features such as setup wizard, complete SEO optimization, advanced redirect manager, local SEO module, schema builder, sitemap, 404 monitor, and more.

Pro: Apart from the features covered in the free plan, Rank Math Pro plan offers advanced features like powerful schema generator, ability to track 500 keywords, 15 content AI credits, and more. It would cost you $59 per year.

Business: It include everything under the Pro and offer additional features like tracking 10000 keywords, 125 content AI credits, white labelled email reports, support for client sites, client management, and more. The plan cost $199 per year.

Agency: It include everything under the Business. You can track 50000 keywords under this plan and get access to 600 content AI credits. The plan cost $499 per year.

pros and cons

Pros:

  1. Free to use.
  2. User-friendly interface.
  3. Comprehensive on-page optimization tools.
  4. Provides integration with Google Search Console.

Cons:

  1. Limited range of SEO tools compared to other DIY SEO software.
  2. May not be suitable for larger businesses with complex SEO needs.
  3. Customer support may not be as comprehensive as other paid SEO software.

Rank Math offers a completely free plan for beginners with lots of useful features. No credit card is required to join the free plan. Get started with the Rank Math free plan today.

Ahrefs SEO Tool

overview

Ahrefs is another popular DIY SEO software that is widely used by marketers, bloggers and SEO professionals.

It is primarily known for its backlink analysis tool, which is considered one of the best in the market. Ahrefs provides a range of SEO tools, including keyword research, content research, competitor analysis, and rank tracking.

With its comprehensive database of over 7 billion keywords and 200 million domains, Ahrefs gives you the data you need to make informed decisions about your SEO strategy. 

Whether you're looking to identify high-potential keywords for your content, analyze your competitors' backlink profiles, or track your own website's performance over time, Ahrefs has you covered.

Some of its standout features are -  Content Explorer tool, Site Explorer tool, and Keyword Explorer tool

Ahrefs paid plans start at $99 per month (you get 2 months free on annual payment) and also offer a free tool (Ahrefs Webmasters Tool) where users can track and improve their websites performance in search engines.

key features

  • Site Explorer: Using this tool, you can analyze the backlink profiles of your competitors and identify opportunities to build high-quality links to your own site and improve your overall search engine visibility.
  • Content Explorer: It helps to create high-quality, relevant content that will attract backlinks and improve your website's search engine rankings.
  • Keyword Explorer: It provides detailed data on keyword search volume, difficulty, and potential traffic, making it easier to determine which keywords are worth targeting.
  • Rank Tracking: It provides accurate and up-to-date data on a website's ranking for specific keywords.
  • Site Audit: You can identify and fix technical SEO issues on your website.

pricing plans

Ahrefs offers the following pricing plans - Lite ($99/month), Standard ($199/month), Advanced ($399/month) and Enterprise ($999/month).

Ahrefs Pricing Plans

Lite: At $99/month, you get access to SEO tools like site explorer, keywords explorer, site audit, rank tracker, and more.

Standard: At $199/month, you get everything under the Lite. Additional features include advanced site explorer, content explorer, SERP updates, position history chart, and more.

Advanced: At $399/month, it offers all the features of the Standard plan and offer additional features like Google Data Studio, dashboard folders, Ahrefs search, additional features (site structure, HTML source) in Site Explorer, and more.

Enterprise: This plan will cost you $999/month and include everything under the Advanced. Additional features offered under this plan are unlimited history, access management, pay by invoice, directory listing, and more.

pros and cons

Pros:

  1. Powerful backlink analysis tool.
  2. Provides accurate keyword research data.
  3. Offers detailed competitor analysis.
  4. User-friendly interface.

Cons:

  1. Expensive compared to other DIY SEO software.
  2. Some features may be overwhelming for beginners.
  3. Limited local SEO features.

Ahrefs doesn't offer a free trial, however, it does offer a completely free plan where you get access to free tools like keyword generator, keyword difficulty checker, SERP checker, traffic checker, backlink checker, and more. Get started with Ahrefs today.

WP Rocket Caching Plugin

overview

WP Rocket is a premium WordPress caching plugin that can help to improve website speed and performance.

While it is not a traditional DIY SEO tool, website speed and performance are important factors in SEO, as search engines like Google consider page load time as one of the ranking factors.

It improves website speed by optimizing the way your website files are loaded and cached. The plugin reduces the number of HTTP requests and minifies CSS, JavaScript, and HTML files, which results in faster loading times.

WP Rocket comes with browser caching, which tells the user's browser to store the website's resources locally. This means that the next time the user visits your website, the browser can retrieve the resources from the local cache instead of downloading them from the server. This feature reduces the page load time and enhances user experience.

It also helps in optimizing images on your website by compressing them without compromising on quality. This can help reduce your website's file size and speed up your website's loading times.

The premium plan by WP Rocket starts at $59/year with 14-days money back guarantee.

If you want to learn more, check out this article - WP Rocket Review where I have explained all of its important features and benefits in detail, ease of use, interface, pricing plans, pros & cons, alternatives and more.

key features

  • Page Caching: WP Rocket creates a static HTML version of your website that can be quickly loaded by your visitors, reducing the server response time, and improving the overall performance of your website..
  • Minification: It helps in reducing the size of your website's files, including CSS, JS, and HTML files.
  • Browser Caching: It store static files from your website to reduce the number of HTTP requests your website sends to the server which improves your website’s loading time.
  • Lazy Loading: It delays the loading of images, videos, and other media files until they are needed, reducing the number of HTTP requests and improving the website's performance.
  • Database Optimization: It removes unnecessary data, including expired transients, post revisions, and spam comments, reducing the database's size and improving its speed.

pricing plans

WP Rocket offers the following paid plans - Single (), Plus () and Infinite ().

WP Rocket Pricing

Single: This plan allows you to use WP Rocket on a single website and would cost you $59 per year.

Plus: If you have multiple websites, then you can subscribe to this plan which will cost you $119 per year for 3 websites.

Infinite: This plan cost $299 per year and allows you to use WP Rocket on unlimited number of websites.

pros and cons

Pros:

  1. Easy to use.
  2. Can significantly improve website speed and performance.
  3. Provides a range of optimization tools.
  4. Offers excellent customer support.

Cons:

  1. It is a premium plugin and may not be suitable for all budgets.
  2. May require advanced knowledge of website optimization.
  3. May not offer as many SEO features as other DIY SEO software.

No trial is offered by WP Rocket. However, it offers a 14-days money back guarantee on your purchase. Get started with WP Rocket risk-free using the link below.

Jasper AI SEO Mode

overview

Jasper AI is an AI-powered content optimization tool that can help to improve the SEO of website content. It uses natural language processing (NLP) and machine learning (ML) to analyze and optimize website content for search engines.

Using artificial intelligence, Jasper can create high-quality content for your website, email newsletters, eCommerce store, social media pages, and more.

For creating highly-relevant and SEO-optimized blog posts, Jasper offers SEO Mode in partnership with SurferSEO.

If you're a blogger or a content creator, you can join Jasper to create high-quality, original and long-form article within minutes.

Plus, it offers ready-made templates that is able to generate almost any kind of content. You can even check the generated for duplicate content using Copyscape which has been integrated with the Jasper tool.

Jasper offers a free trial for 7 days to try out the platform before upgrading. It offers two main pricing plans - Creator ($49/month) and Teams ($125/month).

key features

  • Templates: Offer 50+ templates to generate unique and engaging content.
  • Language: It generates content in 25+ languages.
  • SEO Mode: Using SurferSEO, it generates high-quality and SEO-optimized content.
  • Long-form Content: It is best for generating long-form content like blog articles, stories and eBooks.
  • Copyscape Integration: It make sure that the content is free from plagiarism.
  • Grammarly Integration: It check your content for spelling, punctuation and grammatical errors.

pricing plans

Jasper AI offers the following paid plans - Creators ($49/month), Teams ($125/month) and Business (custom price).

Jasper Pricing Plans

Creator - This plan is best for individual bloggers, content creators, and small website owners. Under this plan, you get 1 seat and it allows you to create unlimited content like blog articles, eBooks, stories, product descriptions, essays, emails, marketing ads, tweets, headlines and more.

Teams - It include all the features under the Creators plan and offer 3 seats. Additional features include workflows and documents.

Business - If you need 10+ seats for your team members, then Business plan is best for you. It include all the features under the Teams plan.

pros and cons

Pros:

  1. Uses AI-powered technology for advanced content optimization.
  2. Provides comprehensive content analysis and recommendations.
  3. Can improve website ranking and traffic.

Cons:

  1. It is a premium tool and may not be suitable for all budgets.
  2. May not offer as many SEO features as other DIY SEO software.
  3. May not be suitable for businesses with a small amount of website content.

Jasper.ai offers a 7-day free trial where you get 10,000 words as bonus credit for creating content using its AI-based text generating tool. Claim you bonus using the link below.

7. Frase.io

Frase SEO Content Optimization Tool

overview

Frase.io is an AI-powered content optimization tool that helps to improve website content for SEO. It provides a range of features for content creation, optimization, and analysis.

For example, it offers a content optimization tool that allows users to generate high-quality content ideas and optimize existing content for better search engine rankings.

It also offers a powerful AI-powered content research tool that can help users to identify relevant topics and keywords to include in their content.

Furthermore, it offers a content brief creation tool, which can help users to create detailed briefs for their content projects, including information on target audience, keyword research, and content format.

You also get an SEO score on your content that rates the quality and relevance of a piece of content, and provides suggestions for improvements.

Frase.io pricing plans starts at $14.99 per month and if you want to try its features, you can join the 5-day trial by paying $1.

key features

  • Content Scoring: Frase.io can help to generate content ideas based on keyword research and user intent.
  • Content optimization: It can optimize website content for keywords, readability, structure, and tone.
  • Content Briefs: It helps in creating highly effective SEO content briefs that empower your writers to produce content that ranks, with ease.
  • Outline Builder: This feature allows you to create a detailed outline for your content before you start writing. It ensures that your content is well-structured and easy to read.
  • Google Search Console: This feature allows you to optimize your content for specific keywords and phrases, ensuring that your content is always relevant and engaging. 

pricing plans

Frase offer the following paid plans - Solo ($14.99/month), Basic ($44.99/month) and Team (4114.99/montth).

Frase.io Pricing

Solo: You need to pay $14.99 per month to write and optimize 4 articles per month. You can also generate 4000 AI words per month under this plan.

Basic: It will cost you $44.99 per month. You can generate and optimize 30 articles every month. Other features are same as Solo.

Team: At $114.99 per month, you can add 3 users seats, and generate unlimited articles every month. All features of Basic are covered in this plan.

pros and cons

Pros:

  1. Uses AI-powered technology for advanced content optimization.
  2. Provides comprehensive content analysis and recommendations.
  3. Can improve website ranking and traffic.

Cons:

  1. It is a premium tool and may not be suitable for all budgets.
  2. May not offer as many SEO features as other DIY SEO software.

Frase.io doesn't offer a completely free trial. It does have a 5-day free trial but you would have to pay $1 to claim it. Get started with Frase.io today.

How to Choose to the Best DIY SEO Software?

Choosing the best DIY SEO software can be a daunting task, given the plethora of options available in the market.

However, by considering a few key factors, you can narrow down your search and select the right tool for your needs.

Here are some tips on how to choose the best DIY SEO software:

  1. Determine your goals: Before selecting a tool, identify your SEO goals, whether it's to increase website traffic, improve search engine rankings, or optimize your content for better engagement.
  2. Look for features: Review the features of each tool and compare them to your goals. Look for features like keyword research, content optimization, site audits, and analytics.
  3. Check user reviews: Look for user reviews and feedback on the tool you are considering. This can give you valuable insights into the tool's effectiveness, user-friendliness, and customer support.
  4. Consider pricing: Consider the cost of the tool and whether it fits within your budget. Some tools offer free trials or limited free versions, allowing you to test the tool before committing to a paid subscription.
  5. Evaluate customer support: Ensure that the tool you select offers adequate customer support, including technical assistance, online resources, and community forums.
  6. Assess ease of use: Consider the tool's user interface and ease of use. Look for tools that offer intuitive and user-friendly interfaces.

By considering these factors, you can choose the best DIY SEO software that meets your needs and helps you achieve your SEO goals.

Who Can Use DIY SEO Software?

DIY SEO software is designed for anyone who wants to optimize their website for search engines without hiring an SEO expert. These tools can be used by businesses, website owners, bloggers, and individuals who want to improve their website's search engine rankings and increase their online visibility.

  • Small businesses can benefit from DIY SEO software as it helps them to compete with larger companies and increase their online presence. 
  • Website owners who want to improve their website's SEO can use these tools to identify technical issues and optimize their content for better search engine visibility. 
  • Bloggers can also use DIY SEO software to find relevant keywords, optimize their content, and increase their blog's visibility.
  • Individuals who are starting an online business or creating a personal website can also use DIY SEO software to optimize their website for search engines. By using these tools, they can identify the keywords their target audience is using and optimize their content accordingly, resulting in increased traffic and better online visibility.

Overall, DIY SEO software is a valuable tool for anyone who wants to improve their website's search engine rankings and increase their online visibility.

These tools are easy to use and offer a range of features that can help businesses, website owners, bloggers, and individuals to achieve their SEO goals without hiring an expert.

DIY SEO Software vs SEO Agencies

DIY SEO software and SEO agencies both aim to improve a website's search engine rankings and increase its online visibility, but they differ in terms of approach and cost.

DIY SEO software allows users to optimize their website for search engines without hiring an SEO agency. These tools are easy to use and offer a range of features, such as keyword research, on-page optimization, and backlink analysis. They are cost-effective compared to SEO agencies, as users can purchase a monthly subscription and use the tools as needed.

On the other hand, SEO agencies offer a more comprehensive approach to SEO, with a team of experts who specialize in various aspects of SEO. They offer customized strategies tailored to a business's specific needs and goals. However, SEO agencies can be expensive, with costs varying depending on the scope of work and the level of expertise of the agency.

Choosing between DIY SEO software and an SEO agency depends on a business's needs and budget.

Small businesses or individuals with limited resources may find DIY SEO software to be a more cost-effective option, while larger businesses or those with more complex SEO needs may benefit from the expertise and personalized approach of an SEO agency.

Both DIY SEO software and SEO agencies have their advantages and disadvantages.

Businesses should carefully evaluate their needs and budget to determine which option is best suited for their SEO goals.

Wrapping Up

DIY SEO software can be an effective and cost-efficient way to improve website ranking and traffic. There are several tools available, each with their own unique features and advantages.

When choosing DIY SEO software, it is important to consider factors such as budget, business needs, and the specific features offered by each tool.

While some tools may be more expensive or offer more advanced features, businesses with a small amount of website content may benefit from more basic tools that offer essential SEO features.

DIY SEO software can be a valuable investment for businesses looking to improve their website ranking and traffic. With the right tool and strategy, businesses can optimize their website for search engines and attract more visitors to their site.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.