Blog Description: How To Write An Effective Blog Meta Description?

Deepak Choudhary
| | October 19, 2020

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Do you know how to write an effective blog description and why it is important in terms of SEO?

In this guide I will tell you how to write effective blog description that will not only help you to increase your Click-Through-Rate (CTR) but also your ranking on search results.

This article will also run through some blog description examples to give you some ideas to incorporate in your blog.

There are six most important meta tags for SEO:

  1. Meta title
  2. Meta description
  3. Meta robots
  4. Meta refresh redirect
  5. Meta charset
  6. Meta viewport

In this article, we will focus on Blog (Meta) Description only.

The meta description tag in HTML is the 160 character snippet that is used to summarize your web page's content and looks like this in your source code.

<head>

<meta name="description" content="What is a Blog Description">

</head>


Search engines displays these snippets in search results. It helps a visitor to know what a page is about before they click on it.

What is A Blog Description?

In a blog description you write a short summary about your blog.

By reading your blog description on search results presented by Google or Bing, searcher can have an idea what your blog is about, without even visiting your blog.

As mentioned above, we called it meta description in the context of SEO.

According to YoastSEO, the meta description is a snippet of up to about 155 characters which summarizes your blog post content.

According to Google, a meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about.


They are like a pitch that convinces the user that the page is exactly what they’re looking for.

Search Engine Land in its article, 21 Essential SEO Tips & Techniques,  says…

“The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.”

Now you may be thinking that if it doesn't help in ranking then why should you use it at all in your blog.

Here is one important reason why you should still use meta description on your website including your homepage and your blog posts.

When you use your keyword in the meta description, it appears in bold in the search results.

Thus, when someone searches for that particular keyword on a search engine, the keyword in bold will drive searchers attention due to which you will get more clicks.

Please keep in mind one thing. Though meta description for blog is not directly related to increase ranking of your blog but indirectly it indeed help in boosting your ranking.

Let's see how.

When your blog gets higher clicks on search results than other blogs that are currently ranking higher than you, it drives Google attention to the fact that people are more interested in your article than others.

As a result, Google may give your blog a ranking boost and move you up in the search results.

But once a user lands on your blog content, it must satisfy users intent.

If a user goes to your blog and doesn't find anything worthy to read, he will again return back to the search results to check other blog. This will cause negative affect on your rankings as well.

So, only writing effective blog description is not enough, your content should also be relevant and must satisfy a users intent.

In this article we will mainly focus on two types of description –

1. Blog Description: A description of your blog's homepage which appears below your website link in search results page.

2. Post Description: A description of your blog post which appears below your blog post link in search results page.

Let's see some blog description examples in Google Search Result Page (GSRP) of some of the most popular blog.

Blog Description Examples

neilpatel.com

labnol.org

engadget.com

moz.com

shoutmeloud.com

These are some awesome blog description examples.

Click to Tweet

From the above examples you can see that all these top blogs have well written blog meta description which was short, compelling and has important targeted keywords in it.

Writing a good meta description for a blog helps in increasing your blog visibility and most importantly traffic.

The main reason to write a blog description is to explain your users what your blog is about. 

You can see that in all the above examples the meta description of the blog is attractive enough to force a user to click on the link. 

You can take inspiration from these blog description examples and implement it in a similar way in your blog.

How To Add Blog Description With YoastSEO?

When we write a blog post we always write a description of our blog content.

In a similar way, we have to write meta description of our blog also to give our users a brief summary of our blog. This summary tells our users of our blog's niche and what type of content they can expect from this blog.

It is important to build your blog's brand among your users.

If you are using Yoast SEO plugin in your blog then you can easily add blog description for your blog.

Log in to your WordPress Dashboard and under Yoast SEO go to Search Appearance.

Under Search Appearance page, enter meta description of your blog.

Please remember your meta description should not exceed 160 characters. Meta description of my blog is given below.

How To Write Blog Description?

  1. Write in brief what your blog niche and what user's problem it intends to solve.
  2. Mention your brand name.
  3. Add some power word or call-to-action words to your meta description which compels your users to click on your blog's homepage link.

If you are finding it difficult to write a blog description please refer to the blog description examples of some of the top blogs as explained above.

How To Write A Blog Post Description?

  1. Write in brief what your blog post is about and what user's problem it intends to solve.
  2. Add your important keyword in the description.
  3. Add some power word or call-to-action words to your blog post description which forces your users to click on your blog's post link to know more.

Blog Description Generator

If you want to generate blog meta description on any online tool, you may visit coderseo to do the same.

This tool allows you to do the following-

  • Writes your meta description tag code as you type your description.
  • Counts the character length.
  • Forces you to write within the most SEO-friendly meta description length of 156 characters
  • Lets you select the entire output code with one click inside the text-area.

Tips for impressive, appealing and attractive blog post description

To write an effective blog post description, log in to your WordPress Dashboard and go to Posts then select All Posts.


Under All Posts select the post which you want to add description for.


On the post page, scroll down at the end of the post.


If you are using YoastSEO then you will see an option to add meta description.

 

Keep your meta description short with your targeted keyword, power words and a call-to-action. Enter meta description of your post under 160 words.


While writing description follow the tips mentioned below to increase your click-through-rate (CTR)..


Start your post description with words like


  • How to write...
  • Learn how to make...
  • Get free download...
  • Which are the best...
  • 11 Best software...
  • Top 21 tools to...

Then add some power words like


  • 30% increase in traffic...
  • 20% increase in sales...
  • after making the changes we found that...

Then end the description with Call To Action (CTA) like


  • Download now!
  • Click to know more!
  • Learn more!

By following above mentioned method your blog post description would be drive searchers attention to your post on search results and they will click on your post link to know more about your content.

After adding a meta post description you would see that YoastSEO has created a snippet preview. This snippet preview is exactly how your post will look like in Google Search result page.

See the example of a snippet preview below.

Pro Tips:

  • Write unique description for each page.
  • Add main targeted keyword of your blog post in the meta description.
  • Include power words and call to action.
  • Clearly mention  the problem you are intending to solve through your blog post.
  • Keep the description length up to 160 characters.
  • Avoid duplicate meta descriptions across multiple pages.

FAQ Related to Blog Description

1. What is blog description?

A description of your blog's homepage which appears below your website link in search results page.

2. What is blog post description?

A description of your blog post which appears below your blog post link in search results page.

3. What should be the maximum length of the meta description?

The maximum length of the meta description is 160 character.

4. Which is a good meta description?

A meta description which is short (up to 160 characters) with targeted keywords and a powerful call to action is considered good.

Conclusion

One must give proper attention in writing a good blog description.

A good blog description helps you achieve:

  • high CTR resulting in increase in traffic
  • boost in ranking as well if your content satisfies a users intent

While writing any blog post our main focus should be to write a very compelling meta description that search engines would love to show its users.

I hope that the above guide will help you in writing an effective meta description of your blog and blog post.

The blog description examples given in this article will also help you in framing your own blog description.

Please comment below what strategies you are following for adding meta description for your blog and blog's post.

Comment also if the above strategies helped you in building effective description.

Sharing is Caring! If you like the article please share it now.

write effective blog meta description
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  • Avatar Rajib Banerjee says:

    Awesome tips Mamta. Never thought about it so seriously. Thanks to bring this article.

  • Hello!
    Excellent stuff as usual, great post.

    Meta titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages. Google explains it best: https://support.google.com/webmasters/answer/35624

    In 2020, the meta description length is 920 pixels. This equates to 158 characters on average. Rather than cutting to characters, Google truncates long descriptions to the nearest whole word and adds an ellipsis.

    If you want to see precisely how your blog post will look in Google’s search engine results, the free tool SERP simulator https://www.serpure.com or the WordPress Yoast https://yoast.com – is one you’ll want to bookmark.

    Cheers

    • Deepak Choudhary Deepak Choudhary says:

      Glad you liked the article. Yeah, Meta titles and descriptions are super important to improve click-through-rate. High CTR may also result in higher rankings on the search results.
      Are you the owner of Serpure?

      • Hello Deepak
        Yes, I am the owner of Serpure. I am very interested in SEO. I often have to write meta-title and meta-descriptions and I use this tool. It helps me.
        I would be very grateful if you could tell about this tool in your blog post. I think people will be useful

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