6 Best AI SEO Tools and Software for Better Rankings in 2023

| | September 14, 2023

Are you a digital marketer, blogger, or content creator who wants to make sure that your website is seen by the right audience? If so, then you should be using AI SEO tools to help you get the best SEO results. 

SEO (Search Engine Optimization) is one of the most important aspects of digital marketing, and AI SEO tools can help you get the best out of it.

There is no doubt that SEO is one of the most daunting tasks in the web development industry. It requires a lot of research, patience and hard work in order to get a website to rank higher in search engine results.

With the ever-changing algorithms of search engines, it can be difficult to keep up with the latest trends and techniques. However, artificial intelligence based SEO tools are making it easier for businesses to optimize their websites for search engines by finding new keyword opportunities, new search trends, site audits, backlink opportunities and more. 

In this article, I have reviewed and compared some of the best AI based SEO tools in terms of features & benefits, ease of use, pricing, learning curve, and more to help you choose the best tool.

Let's get started.

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AI SEO Tools

What are the Best AI SEO Tools?

SurferSEO AI SEO Tool


SurferSEO is a complete all-in-one SEO solution for businesses of all sizes. Its features range from helping you optimize your website for search engines to finding the most profitable keywords and tracking your competitors’ rankings.

It provides an easy-to-use, intuitive interface that allows users to quickly analyze their webpage performance and identify areas for improvement. You also get data about keyword density, content relevance, meta tags, backlinks, SERP features and more.

It offers an array of features and tools that help users research high-value keywords, analyze competitors’ websites, create content outlines, generate better meta descriptions and titles, monitor rankings, and more.

For example, the keyword research tool by SurferSEO helps to identify the most relevant keywords for each page on a website. The keyword research tool allows you to plan your content and analyze the competition in your niche by identifying keywords used by your competitors. This can be used to create better content for your website and optimize for the right keywords.

SurferSEO Content Editor

One of the most important feature of SurferSEO that I like the most is Content Score. With Content Score, you can get a detailed overview of your content’s overall optimization (see the above image). 

The score is based on various factors, such as keyword density, internal linking structure, page speed, and content structure. It also takes into account the keywords you’ve targeted, so you can see which words are working and which ones you need to focus on.

Additionally, its advanced AI algorithms can help you generate SEO strategies customized to your individual needs.

key features

  • Content optimization: SurferSEO helps you to optimize your website content to make it more visible and attractive to search engines. It offers a range of features such as content analysis, keyword research, and content optimization. You can also use the keyword optimization tool to find the best keywords for your website.
  • Link building: SurferSEO helps you to build backlinks from high-quality websites. You can choose from a wide range of link building techniques such as high-quality directory submission, article submissions, blog commenting, forum posting, and press releases.
  • SEO analysis: SurferSEO helps you to identify any SEO issues and make the necessary changes to boost your website's ranking. It offers a comprehensive SEO analysis that includes keyword analysis, link analysis, on-page optimization, and content optimization.
  • Performance monitoring: With SurferSEO you can track your website's performance and identify any weak spots. It helps you to improve your website's visibility and ranking in search engine results.
  • Competitive analysis: SurferSEO helps you to monitor your competition and identify the areas where you need to improve. You can compare your website performance with your competitors and identify any areas for improvement.
  • SEO Audit: SurferSEO can help you conduct an SEO audit to identify any issues that may be affecting your website’s performance. The audit includes reviews of your website’s structure, content, and the overall SEO performance.

pricing plans

SurferSEO offers the following paid plans - Basic ($59/month), Pro ($119/month) and Business ($239/month).

SurferSEO offers great features that enables online businesses, marketers and bloggers to maximize the potential of their websites in terms of organic search results. You can try this AI SEO tool risk-free as your purchase is backed by a 7 day full refund policy. Get started using the link given below.

Semrush AI SEO Tool


Semrush is one of the most popular AI SEO tools available, and for good reason. It provides keyword research capabilities, competitive analysis, SEO audit tools, backlink tracking, and content optimization recommendations.

It also offers detailed reports so you can track your website's performance over time. With its comprehensive suite of tools, Semrush can help you create an effective SEO strategy and get the most out of your online presence.

One of the main benefits of using Semrush is its ability to produce detailed, actionable insights on keyword performance and competitor's backlinks. This helps marketers and businesses better understand how their competitors are doing and target the right keywords and backlinks to improve their own rankings.

Semrush uses AI to analyze millions of queries and provide users with a comprehensive list of high-traffic, low-competition keywords that can be used to increase website traffic

It also provides an AI-based keyword research tool, which helps marketers and businesses discover the right keywords for their marketing campaigns. 

This SEO tool can also be use to perform Site Audit to find issues that are negatively affecting your site's performance on search engine. It offers an in-depth analysis of website structure and content, identifies technical issues, such as broken or duplicate pages, and also provides advice on how to fix them.

key features

  • Site Audit: This tool helps you understand how your website is performing and what improvements can be made.
  • SEO Content Template: It helps you optimize your content for search by providing a template for creating content that’s optimized for the keywords you’re targeting.
  • Position Tracking: You can monitor your website’s rankings in the major search engines for specified keywords.
  • Advertising Toolkit: It help you create and manage effective ad campaigns. It provides insights on how to create successful campaigns and offers recommendations to improve the performance of your existing campaigns.
  • Social Media Toolkit: You can monitor your brand’s presence on social media platforms, track user interactions and engagement, and analyze your competitors’ strategies. 
  • Content Marketing Platform: It provides insights on how to create content that resonates with your audience and create content that’s optimized for search.
  • Backlink Audit Tool: The Backlink Audit Tool helps you monitor and analyze your backlinks, backlinks of your competitors and remove low-quality links from your website. 

pricing plans

Semrush offers the following paid plans - Pro ($119.95/month), Guru ($229.95/month) and Business ($449.95/month).

Pro: This plan allows you to add up to 5 projects, track 500 keywords and 10,000 results per report. You also get access to features such as competitor analysis, keyword research, website audit, advertising, social media tools and more.

Guru: Under this plan you can add up to 15 projects, track 1500 keywords and 30,000 results per report. You get all features covered under the Pro plan. Plus, you get access to advance features like content marketing toolkit, historical data and more.

Business: This plan allows you to add up to 40 projects, track 5000 keywords and 50,000 results per report. All the features of Guru are covered here. Other advanced features include share of voice, extended limits, API access, free migration from third-party tools and more.

Semrush is one of the best SEO tools that can help your website to succeed online by gaining an edge over their competitors. Get started for free with Semrush’s Pro or Guru plans with our exclusive free trial offer using the link given below.

NeuronWriter Content Optimization Tool


NeuronWriter is another very popular, affordable and the best alternative to SurferSEO. Though it does not offer as much features as SurferSEO but it offers crucial features that can help you optimize your content for SEO.

I had bought NeuronWriter lifetime deal from AppSumo and use it quite often to optimize the content of my blog articles by analyzing my competitors keywords.

Below I have highlighted some of its important benefits and features that can help you get more organic traffic from search engines.

NeuronWriter is a On-page optimization platform that allows users to analyze and compare their own pages against the top ranking pages in Google and other search engines and suggest keywords that can help their sites rank higher against their competitors.

NeuronWriter Content Score

With NeuronWriter, you get a Content Score (see the above image) that helps you identify the best keywords to target and gain insights into how your content performs against the competition. Higher the Content Score, more optimized is your content.

It also provide detailed analysis to help users optimize their content for better rankings. Plus, you can also optimize your H1, H2, H3 and other meta tags including the Title of your article. It also offer an AI content writing tool based on GPT-3 that can help you write unique and original content for your website.

It offers NLP-based suggestions that allows you to cover topical knowledge gap, increase your content creation productivity with the built-in draft generator and also create article structure.

Get started with NeuronWriter today.

key features

  • Content Score: It automatically analyzes your content against the top ranking competitors and offer a Content Score between 1 to 100, higher score means better content optimization.
  • Content analysis: NeuronWriter analyzes the content and provides users with suggestions for improvements and ways to optimize the content for search engine rankings.
  • AI Templates: It offers different templates for generating article outline, topic ideas, title, description, intro, paragraph, product description, YouTube description, email and more.
  • Import Content: You need to enter your blog article URL and NeuronWriter will automatically import your content.
  • Export Content: It allows you to download your content in these formats - raw HTML, minimal HTML, DOCX and formatted text.

pricing plans

NeuronWriter offers the following paid plans - Bronze (€19/month), Silver (€37/month), Gold (€57/month), Platinum (€77/month) and Diamond (€97/month).

NeuronWriter offers a 30-day free trial. During the free trial you can explore the features of Gold plan and get 1000 AI credits to try the platform. No credit card is required to join the free trial. You can even cancel your free trial any time.

Frase SEO Content Optimization Tool


Frase.io is an AI-powered SEO tool that helps content creators and marketers save time and effort in research, creation and optimization of website content. It uses machine learning techniques and natural language processing to interpret user input and generate relevant content ideas. 

With Frase.io, you can structure content based on top-ranking search results, optimize it for SEO, and research faster than ever before. This makes it a great tool for content creators and SEOs alike.

The software allows users to research, write, and optimize content efficiently, utilizing the power of AI to automate the process. Some of the features included in Frase.io include an AI writing assistant, content generator, article optimization, keyword research tool, and more.

To use Frase.io, users can enter a keyword or phrase, and the software will generate a list of related topics and questions. This helps them understand their topic better and generate more relevant content.

Once the user has selected the topics they want to cover, Frase.io will generate an outline for the article, which includes headings, subheadings, questions and keywords. This makes it easier for users to create content quickly without needing to do any research.

In addition to helping with content creation, Frase.io also helps with SEO optimization by automatically generating meta tags, optimized titles and descriptions for each article.

This helps ensure that users’ content is indexed properly by search engines, making it easier for them to rank higher in search results.

key features

  • Content Briefs: Frase takes your target keyword and automatically scans your top competitors content to generate full-length optimized content briefs to help you rank better.
  • Content Writing: It allows you to generate SEO-optimized content that include blog outlines, blog intros, product descriptions, FAQs and more.
  • Content Optimization: It compare your content’s keywords with your top ranking competitors and identify the keywords you should include in your content.
  • Content Analytics: You can connect your Google Search Console account with Frase to see which keywords are bringing more visitors, which keywords are slipping in ranking, identify keywords that you're not currently ranking for and much more.
  • Project Folders: Easily organize your projects in separate folders for your team members or clients.
  • Language: Frase currently support these languages - English, Spanish, French, German, Italian, Dutch, Portuguese and Danish.

pricing plans

Frase.io offers the following paid plans - Solo ($14.99/month), Basic ($44.99/month) and Team ($114.99/month).

It also offers a 5-day trial at $1 that beginners may join to try out the platform and its features.

Frase.io is a great AI-powered content creation platform that helps you to create better, faster, and smarter content. It makes content creation easier and helps you to optimize your content for search engine rankings. Get started with Frase using the link given below.

Outranking AI SEO Tool


Outranking.io is anothe popular AI-assisted content platform that helps content teams achieve predictable content success with its automated topical strategy, content brief creation, research, on-page SEO, NLP topics, rank tracking capabilities and more.

It helps content teams craft content briefs that are tailored to their objectives and target audience.

For example, content briefs can specify the topics, keywords, and tone of voice that should be used in content. This helps ensure that the content is tailored to the needs of the audience and is more likely to rank highly in search engine results pages.

Outranking also uses AI to research topics in great detail. It looks at the competition and evaluates their content to determine the best approach for a given topic. This helps content teams create content that is more likely to rank well.

It provides On-page SEO recommendations on how to optimize content for search engines, ensuring that it is more likely to appear at the top of search engine results pages. This includes optimizing titles, meta descriptions, and other elements of content to ensure that it is as effective as possible.

Further, it also uses NLP topics to help content teams better understand their target audiences. It looks at the topics and phrases that people use when searching for content and provides recommendations on how to create content that is tailored to these phrases.

key features

  • Content Optimization: Offer SEO score on on-page SEO factors with featured snippet optimization, semantic keyword suggestions, Google NLP topics, and more for better rankings.
  • AI Writing: It helps in generating content ideas and outline based on SERPs to quickly create research based SEO-friendly content that is optimized for your target keyword.
  • AI templates: It offers prebuilt copywriting methods to generate content for press release, blogs, eCommerce, webinar page, recipe page, social media, YouTube & more.
  • Internal Link Suggestion: By adding your sitemap in Outranking you get inbound internal links and outbound internal links suggestion to improve your website ranking.
  • Track Rankings: Google Search Console integration with Outranking help you track position of your keywords and identify keywords that needs to be optimized.
  • Language: Outranking can generate content in 10 languages - English, Spanish, Finnish, German, Dutch, Italian, Portuguese, French, Danish, and Polish.

pricing plans

Outranking.io offers the following pricing plans - Starter ($7 for first month then $49/month), Solo ($79/month), Pro ($149/month) and Company ($219/month).

Though Outranking doesn't offer a free trial but you can try it by joining the Starter plan at only $7 for the first month which normally cost $49/month. Get started with Outranking.io using the link given below.

6. Ink

Ink AI Content Assistant For SEO


Content marketers are always looking for ways to create high-quality and engaging content that will spark interest in their target audience. But creating content that resonates with readers can be a challenge, especially if you don’t have the time or resources to manually research and write fresh content. 

That’s why Ink AI is such an invaluable SEO tool for content marketers. It leverages natural language processing and machine learning algorithms to generate meaningful content from scratch, without the need for any manual research or writing. 

The core features of Ink AI include AI Writer, SEO Optimizer, AI Content Shield, and AI Keyword Research

AI Writer by Ink is an AI-powered writing assistant that helps automate the content creation process. It has the ability to quickly generate content that is optimized for SEO, so that your content is more likely to rank higher in search engine results. 

SEO Optimizer is another key feature of Ink AI that helps content marketers optimize their content for the most important SEO aspects. It helps to identify the relevant keywords, so you can use them in your content to rank higher in search engine results. 

The AI Content Shield helps to protect your content from being copied or plagiarized by other websites. It works by scanning the web for any content that is similar to yours and then alerting you if it finds any duplicates. 

Finally, AI Keyword Research helps you identify the most relevant and effective keywords to use in your content. This helps to ensure that your content is optimized for the best possible search engine results. 

These features make Ink a powerful AI tool that can be used by content marketers to easily create content that is SEO-optimized and targeted to their target audience.

key features

  • Templates: Offers 130+ AI templates to generate different types of content.
  • Languages: Ink is able to write content in 20+ languages.
  • SEO Score: Get real-time SEO score that indicates how well you content is optimized for search engines.
  • Import Content: You can import your content from a URL and optimized it for SEO.
  • Ink Recipes: Offers 130+ short copy templates to generate plagiarism-free content.
  • Integration: Support integration with WordPress, Unsplash and more.
  • Email Reports: It automatically sends periodic SEO performance of your websites.

pricing plans

Ink offers the following paid plans - Professional ($49/month) and Enterprise ($119/month).

Both the plans offer unlimited usage of these features - AI words per month, AI images per month, SEO articles per month, content shield and more.

Ink offers a 5-day free trial with 10,000 words. No credit cared is required to join the free trial. Get started with Ink using the link given below.

What are AI SEO Tools?

AI SEO tools are revolutionizing the way digital marketers optimize their websites for search engine performance. 

Using these tools, digital marketers are able to maximize their website’s visibility and performance on search engine result pages.

With AI SEO software, businesses can now get a better understanding of how search engines work, gain insights into how to optimize their websites, and get the most out of their search engine optimization efforts. 

Businesses big or small, bloggers, small store owners and marketers can use these artificial intelligence based tools to drive more traffic, increase conversions, and maximize ROI.

By leveraging AI, businesses can tap into the power of big data to make decisions that will result in higher rankings, improved visibility, and better user experience.

AI SEO tools offer a comprehensive suite of features to help businesses maximize their search engine optimization efforts. For example, most of these AI tools are offering integration with Google Search Console which helps them to identifying keywords that are ranking well and also keywords that needs attention.

Benefits of AI SEO Tools

AI SEO tools are designed to analyze web content and recommend changes that can help to improve website rankings. They can identify keywords that can be used to optimize content and determine the best design and structure for the website.

AI SEO tools can also help you with content marketing. AI tools can help you find new and interesting topics to write about, as well as helping you to create content that is more likely to be shared by your audience. Not only will this help you to generate more interest in your content, but it can also help you reach a larger audience. 

AI SEO tools can also provide valuable insights into user behavior and what content is likely to be successful.

AI SEO tools can help to save time and money by automating tasks such as keyword research, content optimization, and link building. 

With AI SEO tools, marketers and bloggers can focus on creating high-quality content instead of wasting time trying to figure out the best SEO tactics.

Using AI SEO tools can also help to identify and correct technical issues that could be affecting website rankings. AI SEO tools can identify issues such as broken links, duplicate content, and slow page load times. Once these issues are corrected, website visibility and rankings can improve significantly.

Finally, AI SEO tools can be used to stay ahead of the competition. AI SEO tools can track and monitor competitors' websites and analyze their SEO trends. This allows marketers and bloggers to make informed decisions about their own SEO strategies to ensure that their website stands out from the crowd.

Wrapping Up

Search engine optimization (SEO) is one of the most important components of digital marketing, yet it can be a difficult task to master. That's why AI SEO tools are becoming increasingly popular for website optimization.

AI SEO tools are automated and powered by artificial intelligence, taking the guesswork out of SEO and providing users with the ability to optimize for search engine results quickly and efficiently.

I hope that this article will help you choose the best AI SEO tools to monitor your SEO performance and gain insights into what can be improved for better search engine rankings.

Sharing is Caring! If you like this article, please share it with your friends to help them improve the performance of their sites for search engines.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Blogging, WordPress, SEO, Passive Income, and more.