6 Best AI SEO Tools and Software for Better Rankings in 2024

Are you a digital marketer, blogger, or content creator who wants to make sure that the right audience sees your website?

If so, then you should be using AI SEO tools to help you get the best SEO results. 

With the ever-changing algorithms of search engines, it can be difficult to keep up with the latest trends and techniques.

However, artificial intelligence based SEO tools are making it easier for businesses to optimize their websites for search engines. It helps in finding new keyword opportunitiesnew search trendssite auditsbacklink opportunities and more. 

In this article, I have reviewed and compared some of the best AI-based SEO tools in terms of features & benefits, ease of use, pricing, learning curve, and more to help you choose the best tool.

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AI SEO Tools

What are the Best AI SEO Tools?

SurferSEO AI SEO Tool


SurferSEO is a complete all-in-one SEO solution for businesses of all sizes.

Its features range from helping you optimize your website for search engines to finding the most profitable keywords and tracking your competitors’ rankings.

The tool allows users to analyze their webpage performance and identify areas for improvement. 

You also get data about keyword density, content relevance, meta tags, backlinks, SERP features, and more.

The keyword research tool by SurferSEO is super helpful as it helps in identifying the most relevant keywords for each page on a website.

Using this tool, you can plan your content and analyze the competition in your niche by identifying keywords used by your competitors to create better content by optimizing it for the right keywords.

SurferSEO Content Editor

One of the important features of SurferSEO that I like is Content Score. It gives you a detailed overview of your content’s overall optimization (see the above image). 

The score is based on various factors, such as keyword density, internal linking structure, page speed, and content structure.

It also takes into account the keywords you’ve targeted, so you can see which words are working and which ones you need to focus on.

SurferSEO doesn't offer a free plan, however, you can join the free trial to try out the platform for 7 days. Paid plans starts at $59 per month.

key features

  • Optimize your website content to make it more visible and attractive to search engines.
  • Identify SEO issues on your site and make the necessary changes to boost your website's ranking.
  • Track your website's performance and identify any weak spots.
  • Monitor your competition and identify the areas where you need to improve.
  • It can help you conduct an SEO audit to identify any issues that may be affecting your website’s performance.

pricing plans

SurferSEO offers the following paid plans - Basic ($59/month), Pro ($119/month) and Business ($239/month).

SurferSEO offers great features to grow your website in terms of organic traffic from search engines. It offers a 7 day full refund policy, so you can try this AI SEO tool risk-free. Get started using the link given below.

Semrush AI SEO Tool


Semrush is one of the most popular AI SEO tools available, and for good reason.

It provides features for keyword research capabilities, competitive analysis, SEO audit tools, backlink tracking, and content optimization recommendations.

You can get detailed reports so you can track your website's performance over time.

Not only that, you also get a detailed, actionable insights on your keyword performance and competitor's backlinks.

Using this metrics, marketers and businesses can better understand how their competitors are doing and target the right keywords and backlinks to improve their own rankings.

It is important to recognize that Semrush also uses AI to analyze millions of queries and provide users with a comprehensive list of high-traffic, low-competition keywords that can be used to increase website traffic

Another important features is its AI-based keyword research tool, which helps marketers and businesses discover the right keywords for their marketing campaigns.

The subscription plans by Semrush starts at $129.95 per month. Beginners can sign up for the 7 day free trial before upgrading to any of its paid plans.

key features

  • Offers a Site Audit tool that help you understand how your website is performing and what improvements can be made.
  • SEO Content Template helps you optimize your content for search by providing a template for creating content that’s optimized for the keywords you’re targeting.
  • Monitor your website’s rankings in the major search engines for specified keywords.
  • Advertising Toolkit help you create and manage effective ad campaigns.
  • Using Social Media Toolkit can monitor your brand’s presence on social media platforms, track user interactions and engagement, and analyze your competitors’ strategies. 
  • Get insights on how to create content that resonates with your audience and create content that’s optimized for search.
  • Backlink Audit Tool helps you monitor and analyze your backlinks, backlinks of your competitors and remove low-quality links from your website. 

pricing plans

Semrush offers the following paid plans - Pro ($119.95/month), Guru ($229.95/month) and Business ($449.95/month).

Semrush is one of the best SEO tools that can help your website to succeed online by gaining an edge over their competitors. Get started for free with Semrush’s Pro or Guru plans with our exclusive free trial offer using the link given below.

NeuronWriter Content Optimization Tool


NeuronWriter is another popular, affordable and best alternative to SurferSEO that helps users optimize their content for search engines.

Though it does not offer as many features as SurferSEO, it provides some important features that can help you optimize your content for SEO.

I bought the NeuronWriter lifetime deal from AppSumo and often used this tool to optimize my blog articles' content by analyzing my competitor's content.

Using NeuronWriter, you can analyze and compare your web pages against the top-ranking pages on Google and suggest keywords to add to your page to optimize SEO.

NeuronWriter Content Score

The tool helps you identify the best keywords to target and gain insights into your content's performance against the competition.

When you optimize your article on NeuronWriter, you get a Content Score (see the above image). The higher the Content Score, the more optimized your content is.

It also provides detailed analysis to help users optimize their content for better rankings. You can also optimize your headings H1, H2, H3 and Title of your article.

It also offers an AI content writing tool based on GPT-3 that can help you write unique and original content for your website.

It offers NLP-based suggestions that allow you to cover topical knowledge gaps, increase your content creation productivity with the built-in draft generator and also create article structure.

The paid plan by Neuronwriter starts at $23 per month.

key features

  • It automatically analyzes your content against the top ranking competitors and offer a Content Score between 1 to 100.
  • It analyzes the content and provides users with suggestions for improvements and ways to optimize the content for search engine rankings.
  • Offers different templates for generating article outline, topic ideas, title, description, intro, paragraph, product description, YouTube description, email and more.
  • You can automatically import your content into Neuronwriter for SEO optimization.
  • Export content in these formats - raw HTML, minimal HTML, DOCX and formatted text.

pricing plans

NeuronWriter offers the following paid plans - Bronze ($23/month), Silver ($45/month), Gold ($69/month), Platinum ($93/month) and Diamond ($117/month).

NeuronWriter offers a 30-day free trial. During the free trial you can explore the features of Gold plan and get 1000 AI credits to try the platform. No credit card is required to join the free trial. You can even cancel your free trial any time. Sign up using the link below.

Frase SEO Content Optimization Tool


Frase.io is an AI software for researching, creating and optimizing website content. It uses machine learning techniques and NLP to interpret user input and generate relevant content ideas. 

You can structure content based on top-ranking search results and optimize it for SEO by including relevant headings and keywords, making it a great tool for content creators and SEOs.

Frase.io can analyze search results on search engines based on your target keyword and suggest related keywords and topics to include in your content to make it more SEO-friendly.

Thus, Frase.io will generate an article outline including headings, subheadings, questions and keywords making it easier for users to create content quickly without needing any research.

In addition to helping with content creation, Frase.io also helps with SEO optimization by automatically generating meta tags, optimized titles and descriptions for each article.

By doing all this, you can ensure that search engines index your content properly, making it easier for them to rank higher in search results.

Frase offers a free trial with 5,000 AI-generated words, and its paid plans start at $15/month.

key features

  • Content Briefs takes your target keyword and automatically scans your top competitors content to generate full-length optimized content briefs to help you rank better.
  • Content Writing tool allows you to generate SEO-optimized content.
  • Content Optimization feature compare your content’s keywords with your top ranking competitors and identify the keywords you should include in your content.
  • You can connect your Google Search Console account with Frase to see which keywords are bringing more visitors, which keywords are slipping in ranking, identify keywords that you're not currently ranking for and much more.
  • Easily organize your projects in separate folders for your team members or clients.
  • Frase currently support these languages - English, Spanish, French, German, Italian, Dutch, Portuguese and Danish.

pricing plans

Frase.io offers the following paid plans - Solo ($15/month), Basic ($45/month) and Team ($115/month).

It also offers a free trial with 5,000 AI-generated words,

Frase.io is a great AI-powered content creation platform that helps you to create better, faster, and smarter content. It makes content creation easier and helps you to optimize your content for search engine rankings. Sign up for the free trial using the link given below.

Outranking AI SEO Tool


Outranking.io is another popular AI-assisted content platform that offers features like automated topical strategy, content brief creation, research, on-page SEO, NLP topics, rank tracking capabilities and more.

For example, Content Briefs can specify the topics, keywords, and tone of voice that should be used in content.

By doing this, your content is tailored to the needs of the audience and is more likely to rank highly in search engine results pages.

Outranking also uses AI to research topics in great detail. It looks at the competitor's websites and analyzes their content to determine the best approach for a given topic.

After analyzing the content your competitor's, it provides On-page SEO recommendations on how to optimize content for search engines. 

These recommendations include optimizing titles, meta descriptions, and other elements of content to ensure that it is as effective as possible.

Not only that, it also looks at the topics and phrases that people use when searching for content and provides recommendations on how to create content that is tailored to these phrases.

Its paid plans start at $29 per month.

key features

  • Offer SEO score on on-page SEO factors with featured snippet optimization, semantic keyword suggestions, Google NLP topics, and more for better rankings.
  • It helps in generating content ideas and outline based on SERPs to quickly create research based SEO-friendly content.
  • It offers pre-built copywriting methods to generate content for press release, blogs, eCommerce, webinar page, recipe page, social media, YouTube & more.
  • You can add sitemap to get inbound internal links and outbound internal links suggestion to improve your website ranking.
  • Google Search Console integration with Outranking help you track position of your keywords and identify keywords that needs to be optimized.
  • It can generate content in 10 languages.

pricing plans

Outranking.io offers the following pricing plans - Starter ($29/month), SEO Writer ($79/month), and SEO Wizard ($159/month).

Though Outranking doesn't offer a free trial but you can try it by joining the Starter plan that will cost you $29 per month. Get started with Outranking.io using the link given below.

6. Ink

Ink AI Content Assistant For SEO


Ink AI is another invaluable SEO tool for content marketers. Like other AI tools, it also leverages NLP and machine learning algorithms to generate meaningful content from scratch.

The core features of Ink AI include AI Writer, SEO Optimizer, AI Content Shield, and AI Keyword Research.

AI Writer by Ink is an AI-powered writing assistant that can quickly generate optimized content for SEO.

SEO Optimizer is another key feature of Ink AI. It helps marketers optimize their content by identifying the relevant keywords so they can use them to rank higher in search engine results.

The AI Content Shield helps to protect your content from being copied or plagiarized by other websites. It scans the web for content similar to yours and then alerts you if it finds any duplicates.

Finally, AI Keyword Research helps you identify your content's most relevant and effective keywords. Doing this ensures that your content is optimized for the best possible search engine results. 

It offers a 5 day free trial and paid plan starts at $49 per month.

key features

  • Offers 130+ AI templates to generate different types of content.
  • Writes content in 20+ languages.
  • Get real-time SEO score that indicates how well you content is optimized for SEO.
  • You can import your content from a URL and optimized it for SEO.
  • Offers 130+ short copy templates to generate plagiarism-free content.
  • Support integration with WordPress, Unsplash and more.
  • It automatically sends periodic SEO performance of your websites.

pricing plans

Ink offers the following paid plans - Professional ($49/month) and Enterprise ($119/month).

Both the plans offer unlimited usage of these features - AI words per month, AI images per month, SEO articles per month, content shield and more.

Ink offers a 5-day free trial with 10,000 words. No credit card is required to join the free trial. Get started with Ink using the link given below.

What are AI SEO Tools?

AI SEO tools help website owners and bloggers to optimize their content for search engine performance. 

Using these tools, they can maximize their website's visibility and performance on search engine result pages.

These tools help you better understand how search engines work, gain insights into optimizing your websites, and get the most out of your SEO efforts.

Businesses (big or small), bloggers, online store owners and marketers can use these tools to drive more traffic, increase conversions, and maximize their ROI.

Most of these tools offers either a free plan or a free trial.

If you need more time to buy a tool upfront, you can sign up for a free plan or trial to determine if a particular AI SEO tool is worth upgrading.

Wrapping Up

Whether you're an experienced website owner or a beginner, implementing SEO perfectly can be difficult. That's why AI SEO tools are becoming increasingly popular.

By taking the help of these tools, you have the ability to optimize your content for search engine results quickly and efficiently.

I hope you found this article on some of the best AI SEO tools helpful. If you've liked it, please share it with your friends to help them improve the performance of their sites for search engines.

For more useful articles, please check out the below mentioned resources from our blog.

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Deepak Choudhary

Deepak Choudhary is the founder of Technicalwall.com. He is a Blogger and an Affiliate Marketing Expert. He publishes useful articles for newbie bloggers related to the following topics - Affiliate Marketing, Email Marketing, Software Reviews, Software Tutorials, Blogging, WordPress, SEO, Passive Income, and more.