How To Write Effective Blog Meta Description
In this guide I will tell you how to write effective blog meta description as well as blog post meta description.
I will also tell you why it is important to write an effective blog description.
Though ranking of your website depends on several factors, blog meta description is one of the most important factors.
Many bloggers wonder why even after writing a compelling and resourceful content their blog are not ranking well in search engines.
One thing that they don't focus on is meta description.
Please remember there are six most important meta tags for SEO:
- Meta title
- Meta description
- Meta robots
- Meta refresh redirect
- Meta charset
- Meta viewport
We should equally focus on all these meta tags. However, out of these six meta tags we will learn about Meta Description today. Remaining meta tags will covered in other articles.
To make your blog successful you must implement the above six meta tags properly in your blog.
That is why I would advise you to take it seriously in your blog and start focusing on it right from today.
What is Meta Description
According to YoastSEO, the meta description is a snippet of up to about 155 characters which summarizes your blog post content.
Search engines like Google or Bing show the meta description in search results mostly when the searched-for phrase is within the description.
According to Google, a meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for.
So, optimizing the meta description is crucial for on-page SEO to rank your blog higher in search engine.
You have to focus on mainly two types of description –
1. Blog Description – A description of your blog's homepage which appears below your website link in search results page.
2. Post Description – A description of your blog post which appears below your blog post link in search results page.
In this article I have highlighted all the steps which are essential in writing an effective blog meta description along with meta description examples.
To start with let's see how the blog description looks like and how to write effective blog description for your blog.
Let's see some examples of meta description in Google Search Result Page (GSRP) of some of the most successful blog in the world and in India below.
Examples of Meta Description
These are some awesome blog description examples.
From the above examples you can see that all these top blogs have well written blog meta description which was short, compelling and has important targeted keywords in it.
Writing a good blog description helps in increasing your blog visibility and most importantly traffic.
The main reason to write a blog description is to explain your users what your blog is about.
You can see that in all the above examples the meta description of the blog is attractive enough to force a user to click on the link.
You can take inspiration from these blog description examples and implement it in a similar way in your blog.
How To Add Blog Description With YoastSEO?
When we write a blog post we always write a description of our blog content.
In a similar way, we have to write meta description of our blog also to give our users a brief summary of our blog. This summary tells our users of our blog's niche and what type of content they can expect from this blog.
It is important to build your blog's brand among your users.
If you are using Yoast SEO plugin in your blog then you can easily add blog description for your blog.
Log in to your WordPress Dashboard and under Yoast SEO go to Search Appearance.
Under Search Appearance page, enter meta description of your blog.
Please remember your meta description should not exceed 160 characters. Meta description of my blog as an example are given below.
How To Write Blog Description
- Write in brief what your blog niche and what user's problem it intends to solve.
- Mention your brand name.
- Add some power word or call-to-action words to your meta description which compels your users to click on your blog's homepage link.
If you are finding it difficult to write a blog description please refer to the blog description examples of some of the top blogs as explained above.
How To Write A Blog Post Description
- Write in brief what your blog post is about and what user's problem it intends to solve.
- Add your important keyword in the description.
- Add some power word or call-to-action words to your blog post description which forces your users to click on your blog's post link to know more.
Tips for impressive, appealing and attractive blog post description
To write blog post description of any of your blog, go to Posts then select All Posts. Under All Posts select the post which you want to add description for.
On the post page, scroll down at the end of the post. If you are using YoastSEO then you will see an option to add meta description.
Keep your meta description short. Short description are easier to read and attracts users if you have written your description properly as mentioned below in this article. Enter meta description of your post under 160 words.
While writing description follow the tips which I have mentioned below.
To write an appealing description for your blog post start your post description with words like-
- How to write...
- Learn how to make...
- Get free download...
Then add some power words like-
- 30% increase in traffic...
- 20% increase in sales...
- after making the changes we found that...
Then end the description with Call To Action (CTA) like-
- Download now!
- Click to know more!
- Learn more!
By following above mentioned method your blog post description would be attractive enough for a visitor to click on your post link in Google Search and you would get instant increase in your site traffic.
After adding a meta post description you would see that YoastSEO has created a snippet preview. This snippet preview is exactly how your post will look like in Google Search result page.
See the example of a snippet preview below.
- Write unique description for each page.
- Add main targeted keyword of your blog post in the meta description.
- Include power words and call to action.
- Clearly mention the problem you are intending to solve through your blog post.
- Keep the description length up to 160 characters.
- Avoid duplicate meta descriptions across multiple pages.
Hope that above guide will help you writing effective meta description of your blog and blog post.
In a nutshell, by writing an effective meta blog description and blog post description you get the following benefits-
- Build your blog's brand
- Optimize your blog for SEO benefits like higher ranking in search engines.
- Increase Click-Through-Rate (CTR)
- Increase conversion which result in increase sales and income.
Please offer your comment on strategies you are following for adding meta description for your blog and blog's post.
Comment also if the above strategies help you in building effective description.
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